William, a 21-year-old student from Malawi, has an idea to build windmills that provide energy and clean water. He needs seed capital to scale his impact. Jake, a 21-year-old student from LA, explores the profiles on 33needs.com and finds William's idea. Jake invests $30 in William's idea, becoming a "Believer." Both William and Jake benefit - William receives funding for his business, and Jake will receive a percentage of William's future revenue. The world also benefits from William's solution.