Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Social Media Success Strategies
1. Tools & Tricks for the Busy Business Owner Social Media Success Strategies
2. Which platform is right for you? Examine your business Survey your current customers Determine your time commitment Determine your goals In other words… revisit your marketing plan!
4. Why TweetDeck? Twitter Updates, Pics, Video, Search, URL shortening Facebook Watching/Listening only LinkedIn FourSquare Tools are constantly updating
5. Listen Up! Create your listening posts Google Alerts Your name Company name Competitor’s names tweetbeep Key words or phrases If using Twitter, set one for your username Company name
6. Engage Social media community is about sharing Ask questions, people will help you along the way Learn the lingo Make it personal Find your voice Put your plan into action Commit time to maintain Use common sense Spam: not good in a can, inbox, or social media feed
7. Unplug Social Media doesn’t replace traditional channels, it supplements them Tools, not a silver bullet Attend events Tweetups Network offline w/ online connections
8. Facebook: Profiles & Pages Profiles This is you, and only you You have friends, not fans Mix of business and personal updates Pages This is your business Businesses have fans (hopefully raving fans) Create events, update fans
9. Warning! Teenagers know social media It’s tempting, I know Would you hire a teen to run your entire marketing campaign? Basics are great Posting pics, links, etc Common sense to you Not to them
10. 10 Take Home Points Create a plan with goals & pick your platforms Start small, grow with your comfort Get the right tools Listen first It’s a community: Share
11. 10 Take Home Points Engage: Find your voice Go Offline Facebook: Profile & Pages It’s social but not child’s play Have fun
