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Social Media Contests and Long-Term Benefit

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Social Media Contests and Long-Term Benefit

  1. 1. SOCIAL MEDIA CONTESTS & BUSINESS SENSE How can businesses leverage the use of short-term social media contests in order to experience long-term benefits?
  2. 2. TIMELINE  contests are temporally limited  the business case takes precedence over the contest itself  ROI Social Media Contest ?????
  3. 3. 1. PLANNING ESTABLISHING LONG-TERM OBJECTIVE(S)
  4. 4. LONG-TERM OBJECTIVES  specific  measurable  attainable  realistic  timely Planning Social Media Contest ?????
  5. 5. MARKET RESEARCH
  6. 6. RAISING AWARENESS/INTEREST
  7. 7. BUILDING COMMUNITY
  8. 8. OBTAINING SUBSCRIBERS
  9. 9. PROCURING “RESOURCES”
  10. 10. PROCURING “RESOURCES”
  11. 11. LONG-TERM OBJECTIVES Market Research Raising Driving Awareness Sales / Interest Increasing Building Customer Communit Engageme y nt Obtaining Procuring Subscriber Advocates s Procuring Creative
  12. 12. 2. CONTEST FACILITATING SUCCESSFUL IMPLEMENTATION
  13. 13. 3. FOLLOW-UP DETERMINING THE REAL SUCCESS OF ONE’S CAMPAIGN
  14. 14. Market Research FOLLOW-UP Driving Sales Raising Awarenes s / Interest  create a sense of closure  develop new opportunities Increasing Building Customer  be timely Engageme Communit y nt Obtaining Procuring Subscriber Advocates Planning s Procuring Social Media Creative Contest Follow-Up
  15. 15. SENSE OF CLOSURE  PUBLICLY announce the end of a contest  ANNOUNCE winner(s)  THANK participants  ANNOUNCE new opportunities
  16. 16. NEW OPPORTUNITIES building community
  17. 17. NEW OPPORTUNITIES obtaining subscribers
  18. 18. NEW OPPORTUNITIES procuring creative
  19. 19. NEW OPPORTUNITIES increasing customer engagement
  20. 20. NEW OPPORTUNITIES driving sales

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