As a writer for Forbes, Mashable, TechCrunch, and other publications I've received pitches from hundreds of startups, public relations agencies, and other individuals trying to get me to write about their companies or clients' companies. Most do it the wrong way by sending out shotgun pitches (the same pitch emailed to 200 people), sending out press releases to journalists who have no interest in the subject, or being too wordy. Pitching your company successfully isn't hard, doesn't take a lot of time, and can be done without any money, but a few pointers can make a big difference, and that's what's in this presentation. The presentation that accompanied these slides was originally given at http://mosa.org.tw on October 8th, 2015 to a group of startups in Taiwan.

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How to get press for
your startup.
(without a lot of time or money)

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A littleaboutyou…

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A littleaboutme…

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5 tips

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Very fewdothisright

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3typesofplacement

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1.Thefeature

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2.Themention

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3. Thecontentsource

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Let’sfocus on thefeature

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Let’sfocus on thefeature
(we’llassumeyouhaveagood reasontowantone)

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1.See storieseverywhere

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Whatdo yousee?

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Stories areeverywhere

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2.Choose youroutlet

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2.Choose youroutlet
(andmakesureyouknowyouroutlets)

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3. Chooseyourwriter

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3. Chooseyourwriter
(and makesure youknowyourwriter)

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Wait,how doI find
writers?

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4. Don’tdo thesethings

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4. Don’tdo thesethings
a. Shotgunpitch

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4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial

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4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial
c. Beg

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4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial
c. Beg
d. Make itaboutyou

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5. Do these things

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5. Do these things
a. Know thewriter

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5. Do these things
a. Know thewriter
b. Personalize

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5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething

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5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething
d. Keep itbrief

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Realpitches

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Thewrongwaytopitch

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Why don’t Irespondto
press releases?

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A better waytopitch

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HiJosh,
I'vebeenfollowingyourwritingfor
awhileand thought you'dbe
interestedin this story.Forbeswould
beour ideal outletforthispiece.Let
meknowwhat youthink!
Thanks!

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HeyJosh, hopeyou'redoingwellin
HK.Ijustfinishedauniquestory on
entrepreneurshipthatexposes
MLMindustry. Isaw5-6 other
Forbes writersthatcoverMLM
space,butthoughttheentrepreneur
anglewouldmakeitappealing for
yourreadersaswell.

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5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething
d. Keep itbrief

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Bonus tip: Don’tgiveup!

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Twitter: @joshsteimle
Blog:joshsteimle.com