So much internets, so little time! All you need to know about the oh-so-trendy photo-sharing social network, Pinterest to sell it to your clients in 28 slides.

1. All You Need To Know About
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2. What is Pinterest?
Pinterest is a pin-board style photo sharing network.
Discover photos you love or are inspired by
Organize them into thematic pinboards
Share them easily with your friends

3. Why Pinterest?
It is currently the third most popular social network in the US and the 6th most popular in
Singapore (Alexa Rankings).
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April
2012

4. Pinteresting Facts
2012
Pinterest
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US
Source:
Modea
[Tech
Crunch,
ComScore,
Shareholic
Blog]

5. Pinterest for Personal use

6. Personal Pinboard

7. How to start pinning
Pinterest is still a closed community therefore users will have to request for an invite
from existing users in order to join.

8. Logging into Pinterest
Pinterest is integrated with Facebook & Twitter, therefore users are able to utilize the
shared login to sign in.
Users are also able to share Pinterest
activities on their Facebook timeline.

9. Pinterest on Mobile
Users are also able to access Pinterest via mobile through an iPhone app or their
mobile-optimized website.

10. How to Pin things
Search for photo inspirations via your Home Page dashboard
4 Most popular lists
1 Keyword Search
5 Manual Upload
3 Themed Categories
2 Re-pin from users you follow

11. How to Add a Pin
• via user submitted
images.
• via direct URL.
• via PinIt bookmarklet
– a plugin that’s added
to users’ browsers
when they sign up for
Pinterest.
• PinIt button
– works like a
Facebook share button
A Pin

12. Pinterest and your brand

13. Pinterest for Brands

14. Brand Pinboard

15. Using Pinterest as a brand
User Generated Content
Enabling and involving users in your community to contribute their own pins.
Note: Administrative access can only be given manually via email

16. Using Pinterest as a brand
Feature visual content
Product catalogs or infographics & data charts

17. Using Pinterest as a brand
Add a pin-it Button to your website
Integrate pinterest to your website for greater reach and allow visitors to share visual
content through a Pinterest Share button

18. Using Pinterest as a brand
Gift Ideas
Add price-tags to your product listings and link them to your e-commerce portal to track
ROI

19. Using Pinterest as a brand
Hosting Contests
Ask users to create a pinboard to demonstrate what they love about your brand, products
or services

20. Using Pinterest as a brand
Videos
Upload interactive content in the form of brand videos to Pinterest - integration with
Youtube allows users to watch the videos on Pinterest however present categorization is
primitive

21. Why does Pinterest matter?
As a Traffic Driver
1 Pinterest is more effective than driving traffic than compared to other social
media sites
Links
2 Using the ‘Pin It’ button will allow your pins to link back to the source (your
website) and encounter more of your content with just one click.
Leads
3 Pinterest will soon start contributing to lead generation
Social Sharing
Pinterest connects with Facebook enabling users to automatically post pins
4 onto their Facebook feed for others to see (greater reach)

22. Tracking Influence on Pinterest
Pinreach uses a Klout-score model to track influence & reach of Pinterest users

23. Case Studies
Kotex
Sending brand influencers custom goodie
bags with things they love on Pinterest

24. Case Studies
Peugeot
Created a series of boards with missing
pins for a treasure hunt

25. Case Studies
Fashion Fast Forward Singapore
45 participants – contest ran for 2 weeks

26. Case Studies
GSD&M (US Digital Agency)
Created thematic Pinterest Boards in
anticipation of SXSW

27. Pinterest & Terms of Service
Because Pinterest’s social network is based on a photo-sharing model, concerns have
been raised with regards to usage of copyright of images without permission.
Pinterest Terms of Service prohibits such behavior and addresses the issue through a
combination of an ‘opt out’ model for sites who do not want their products feature on
Pinterest, as well as encouraging crediting of image sources.

28. Credits
CNN.com, Pinterest.com,Mashable.com, PSFK.com, Digitalbuzzblog.com, Hubspot.com, Etsy.com, Pinreach.com, Adage.com
Brought to you by
JOSIE KHNG
Social Media Specialist | @omgitsjosie | pinterest.com/omgitsjosie| josie.khng@tribalddb.com.sg