All You Need To Know
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What is Pinterest?Pinterest is a
pin-board style photo sharing network. Discover photos you love or are inspired by Organize them into thematic pinboards Share them easily with your friends

Why Pinterest?It is currently the
third most popular social network in the US and the 6th most popular inSingapore (Alexa Rankings). Sta$s$cs accurate as of 9 April 2012

Pinteresting Facts 2012 Pinterest Sta$s$cs-­‐
US Source: Modea [Tech Crunch, ComScore, Shareholic Blog]

Pinterest for Personal use

Personal Pinboard

How to start pinningPinterest is
still a closed community therefore users will have to request for an invitefrom existing users in order to join.

Logging into PinterestPinterest is integrated
with Facebook & Twitter, therefore users are able to utilize theshared login to sign in. Users are also able to share Pinterest activities on their Facebook timeline.

Pinterest on MobileUsers are also
able to access Pinterest via mobile through an iPhone app or theirmobile-optimized website.

How to Pin thingsSearch for
photo inspirations via your Home Page dashboard 4 Most popular lists 1 Keyword Search 5 Manual Upload 3 Themed Categories 2 Re-pin from users you follow

How to Add a Pin
• via user submitted images. • via direct URL. • via PinIt bookmarklet – a plugin that’s added to users’ browsers when they sign up for Pinterest. • PinIt button – works like a Facebook share button A Pin

Pinterest and your brand

Pinterest for Brands

Brand Pinboard

Using Pinterest as a brandUser
Generated ContentEnabling and involving users in your community to contribute their own pins. Note: Administrative access can only be given manually via email

Using Pinterest as a brandFeature
visual contentProduct catalogs or infographics & data charts

Using Pinterest as a brandAdd
a pin-it Button to your websiteIntegrate pinterest to your website for greater reach and allow visitors to share visualcontent through a Pinterest Share button

Using Pinterest as a brandGift
IdeasAdd price-tags to your product listings and link them to your e-commerce portal to trackROI

Using Pinterest as a brandHosting
ContestsAsk users to create a pinboard to demonstrate what they love about your brand, productsor services

Using Pinterest as a brandVideosUpload
interactive content in the form of brand videos to Pinterest - integration withYoutube allows users to watch the videos on Pinterest however present categorization isprimitive

Why does Pinterest matter? As
a Traffic Driver1 Pinterest is more effective than driving traffic than compared to other social media sites Links2 Using the ‘Pin It’ button will allow your pins to link back to the source (your website) and encounter more of your content with just one click. Leads3 Pinterest will soon start contributing to lead generation Social Sharing Pinterest connects with Facebook enabling users to automatically post pins4 onto their Facebook feed for others to see (greater reach)

Tracking Influence on PinterestPinreach uses
a Klout-score model to track influence & reach of Pinterest users

Case Studies Kotex Sending brand
influencers custom goodie bags with things they love on Pinterest

Case Studies Peugeot Created a
series of boards with missing pins for a treasure hunt

Case Studies Fashion Fast Forward
Singapore 45 participants – contest ran for 2 weeks

Case Studies GSD&M (US Digital
Agency) Created thematic Pinterest Boards in anticipation of SXSW

Pinterest & Terms of ServiceBecause
Pinterest’s social network is based on a photo-sharing model, concerns havebeen raised with regards to usage of copyright of images without permission.Pinterest Terms of Service prohibits such behavior and addresses the issue through acombination of an ‘opt out’ model for sites who do not want their products feature onPinterest, as well as encouraging crediting of image sources.

Credits CNN.com, Pinterest.com,Mashable.com, PSFK.com, Digitalbuzzblog.com,
Hubspot.com, Etsy.com, Pinreach.com, Adage.com Brought to you by JOSIE KHNGSocial Media Specialist | @omgitsjosie | pinterest.com/omgitsjosie| josie.khng@tribalddb.com.sg