Fields of multidisciplinary research for MaaS to thrive, and some hints on interesting developments in the international scene.

1. MaaS and future research needs:
a further perspective
JOSEP LABORDA - Intelligent Mobility Project Manager, RACC
∆
“MaaS and DaaS: Automotive Development Game Changers?”
EARPAAutumn Meetings 2017, Brussels, 5 October 2017
ImageSource:DeloitteReview

2. digitally-savvy customer
IoT
Big Data analytics blockchain
AI, machine learning
CAV, shared & Electric
unmanned, robotics-enabled, connected apps
(fast, wireless) EV charging, hydrogen, etc.
digitally-savvy customer

3. “filling” station
service station
Image Source: MIT – Design Lab

4. access over ownership

5. beyond the hype:
research needed
technology is for technologists

6. beyond the hype:
multidisciplinary research needed
designers, psychologists,
sociologists, ...
HMI, UI / UX, ...,
ease of use

7. beyond the hype:
multidisciplinary research needed
policy makers, public authorities, urban
planners, SDO’s, ...

8. beyond the hype:
multidisciplinary research needed
user mobility patterns / habits / expectations

9. a user-centric thing
SW (algorithms,
APIs, standards)
business
models
travel
experience
MaaS
Big Data trust, privacy,
security

10. an ecosystem thing
telcos
Universities,
Research Centres
big players
Public Transport
Operators
Public
Authorities
Financial
Entities
Service Providers,
start-ups, etc.

11. more cooperation needed
more
cooperation
with Publicwith Public
Authorities
& Policy
Makers
needed more
automotive
OEMs
wanted

12. the car in the mobility ecosystem
Image Source: World Economic Forum

13. access to (Big) Data

14. disruption, disruption, disruption
“self-owned” car

15. blockchain meets MaaS: what’s next?
Source: ZF

16. less is more
no driver less intermediaries

17. • “as a Service” coming to mobility to stay• “as a Service” coming to mobility to stay
• MaaS an ecosystem thing cooperation needed
• end of “one size fits all” MaaS must be user-centric
• big open data to fuel MaaS
• digital disruption CAV, blockchain, etc.
• less is more MaaS operator, UX design, automation, etc.

18. Josep Laborda
linkedin.com/in/joseplaborda
@josik35
josep_laborda@yahoo.es
Future is today. Let’s shape it!