Emotional proximity: journalism between brands and platforms - by Andrea Iannuzzi

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International Journalism Festival

By Andrea Iannuzzi From #ijf15talks

Actualités & Politique

Prophets
Masters
Of Search Prince
Of Like

The TRIPLE A Empire
• Algorithms
• Analytics
• Aggregators

The power
of Data
The more
they’ll know you
The more
they’ll let you know

The
Periscope
Army
Everyone feels
Like a News Knight

Platforms
(Lord Business)
Media
(Master Builders)
People
(The Special)

Traditional news proximity
• Geographical proximity
• Interests proximity
• Social/economic proximity

Emotional proximity
• Make an impact
Get citizens involved, make them feel part of a
project to change their life and environment.
News is not enough,
your community
deserves more.

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