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Why I love ‘digital’
Jo Walters - @jowalters
Digital Engagement Manager
University of Sussex Students’ Union
This is how
thinking
about digital
stuff makes
me feel
Digital is technology + people
It’s about how people
interact with things
and use information
It’s more than just websites
Digital is special because it is...
efficient
agile
user-focused
collaborative
Digital =/= robots
The government:
‘Digital by default’
First-year Sussex
students:
94% phone with
internet access
(84% a year ago,
59% two years ago)
45% have an iPhone
This is what the
most commonly
visited page on our
website looks like
on an iPhone...
... what impression
does our site give?
What
if you
could
search
sports
clubs
and
societies
like this
instead?
What
if you
could
search
sports
clubs
and
societies
like this
instead?
What if we
used video
chat for
election
hustings or
training or
Student Rep
meetings or
student parent
research?
What if your smartwatch or
smartphone reminded you when your
favourite night at the bar started?
What if we could suggest events you
might be interested in, based on
events you’ve enjoyed in the past?
Are you excited yet?
Technology
+ information
+ people
= cool stuff
We are getting a new website...
We’ll be meeting with everyone to
discuss what students need from our
website
www.joannawalters.co.uk
Image credits:
Images from Flickr used under Creative Commons license
I love digital - www.flickr.com/photos/foxtongue/4838850896/sizes/l
Digital makes me feel - www.flickr.com/photos/smileham/5057826480/sizes/l
Technology - www.flickr.com/photos/stuant63/2240432052/sizes/l
People - www.flickr.com/photos/mrlins/5685995175/sizes/l
Interaction - www.flickr.com/photos/mobilestreetlife/5946319814/sizes/l
More than websites - www.flickr.com/photos/poperotico/3921069882/sizes/o/
Digital is... - www.flickr.com/photos/matthileo/4826783509/sizes/l - www.flickr.
com/photos/dustinginetz/4819039913/sizes/l - www.flickr.com/photos/kagey_b/4117455/sizes/l -
www.flickr.com/photos/pgordon/1399075089/sizes/l - www.flickr.
com/photos/goincase/8358804231/sizes/l
Digital =/= robots - www.flickr.com/photos/dancoulter/21042744/sizes/o/
Gov.uk design principles - my screenshot
iPhone stats - www.flickr.com/photos/48126477@N05/6300224891/sizes/l
Our website on an iPhone - my screenshot
eBay app screenshots - econsultancy.com/blog/62160-11-reasons-why-ebay-s-mobile-apps-are-so-
popularVideo chat - www.flickr.com/photos/funksoup/5983305903/sizes/l
Smartwatch -www.flickr.com/photos/bmaloy/12363399364/sizes/o/
Smartphone notifications - www.flickr.com/photos/procter/7119653373/sizes/o/
Recommend events - www.flickr.com/photos/glennf/3327028951/sizes/o/
Excited yet - www.flickr.com/photos/krissen/6340984211/sizes/l
New website - www.flickr.com/photos/61423903@N06/8084060025/sizes/l
Meeting everyone - www.flickr.com/photos/digitalinternet/8227432373/sizes/l
I’m blogging this - www.flickr.com/photos/foxtongue/24720422/sizes/o/

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Why I love 'digital' - a presentation to inspire my colleagues

  • 1. Why I love ‘digital’ Jo Walters - @jowalters Digital Engagement Manager University of Sussex Students’ Union
  • 2. This is how thinking about digital stuff makes me feel
  • 4. It’s about how people interact with things and use information
  • 5. It’s more than just websites
  • 6. Digital is special because it is... efficient agile user-focused collaborative
  • 9. First-year Sussex students: 94% phone with internet access (84% a year ago, 59% two years ago) 45% have an iPhone
  • 10. This is what the most commonly visited page on our website looks like on an iPhone... ... what impression does our site give?
  • 12. What if you could search sports clubs and societies like this instead? What if we used video chat for election hustings or training or Student Rep meetings or student parent research?
  • 13. What if your smartwatch or smartphone reminded you when your favourite night at the bar started?
  • 14. What if we could suggest events you might be interested in, based on events you’ve enjoyed in the past?
  • 15. Are you excited yet? Technology + information + people = cool stuff
  • 16. We are getting a new website...
  • 17. We’ll be meeting with everyone to discuss what students need from our website
  • 19. Image credits: Images from Flickr used under Creative Commons license I love digital - www.flickr.com/photos/foxtongue/4838850896/sizes/l Digital makes me feel - www.flickr.com/photos/smileham/5057826480/sizes/l Technology - www.flickr.com/photos/stuant63/2240432052/sizes/l People - www.flickr.com/photos/mrlins/5685995175/sizes/l Interaction - www.flickr.com/photos/mobilestreetlife/5946319814/sizes/l More than websites - www.flickr.com/photos/poperotico/3921069882/sizes/o/ Digital is... - www.flickr.com/photos/matthileo/4826783509/sizes/l - www.flickr. com/photos/dustinginetz/4819039913/sizes/l - www.flickr.com/photos/kagey_b/4117455/sizes/l - www.flickr.com/photos/pgordon/1399075089/sizes/l - www.flickr. com/photos/goincase/8358804231/sizes/l Digital =/= robots - www.flickr.com/photos/dancoulter/21042744/sizes/o/ Gov.uk design principles - my screenshot iPhone stats - www.flickr.com/photos/48126477@N05/6300224891/sizes/l Our website on an iPhone - my screenshot eBay app screenshots - econsultancy.com/blog/62160-11-reasons-why-ebay-s-mobile-apps-are-so- popularVideo chat - www.flickr.com/photos/funksoup/5983305903/sizes/l Smartwatch -www.flickr.com/photos/bmaloy/12363399364/sizes/o/ Smartphone notifications - www.flickr.com/photos/procter/7119653373/sizes/o/ Recommend events - www.flickr.com/photos/glennf/3327028951/sizes/o/ Excited yet - www.flickr.com/photos/krissen/6340984211/sizes/l New website - www.flickr.com/photos/61423903@N06/8084060025/sizes/l Meeting everyone - www.flickr.com/photos/digitalinternet/8227432373/sizes/l I’m blogging this - www.flickr.com/photos/foxtongue/24720422/sizes/o/