James Owen Brighton SEO April 2014

What I have Learnt From Building
A Bot To Crawl The Web
@JamesOSEO

About Click Intelligence – James Owen
Click Intelligence is a search marketing agency that combines search engine marketing best practice,
attention to detail, complete transparency and our bespoke search technology that we have
developed to give our clients the edge over their competitors.
@JamesOSEO | WEB: www.clickintelligence.co.uk
James Owen has been involved in SEO projects since 2007.
He has been involved/led many SEO projects for well known
brands in Travel, Gaming and Retail such as Handpicked
Collection, Jackpotjoy, Marriott, Intercontinental Hotels,
Hotels.com.
The majority of the SEO projects have consisted of large scale
audits, development, strategy creation and implementation
including all aspects of technical SEO and link building in
multiple languages including English, German, French, Italian,
Spanish & Russian.
Co Founder & Head Of Search At
Click Intelligence - James Owen

2012 Predictions For 2012, 2013 & Beyond
1. Link Based Manual Penalties Will Intensify
2. Big Brands Will Be Given Penalties
3. Google Will Go After Link Networks
4. Google Will Continue to Own The SERP
5. Guest Blogging Will Blow Up

What Makes A Clean Link In 2014?

All Made For SEO
(Made for the bot and not the user)

Resource Link Building

Great but not scalable…………..

What Makes A Great Site To Outreach Too?
1. DA & PR not as much of a concern as long as they are:
2. Real Sites
3. Real Social Following
4. High Quality Content
5. Relevant
6. Not Built For SEO But Built For The User
7. Real Site Design Not Just Another WP Template
8. Authentic Site Vs Built Back Up On A Dropped Domain

How Can I Scale Highly Relevant
Link Building?

(A Few) Current Outreach Technologies

Current Outreach Technology
They are showing one type of link opportunity or
are data limited or irrelevant….
What about unlimited number of link
opportunities (Broken link, content placement,
editorial, resource) in any niche or language?

What I have Learnt From Building A Bot To Crawl The Web
How Hard Can It Be To Build A
Bot To Crawl The Web For
Link Opportunities?
Content Opportunities?

- Page Information
- Indexable content
- Page Theming
- Relevancy
- Patten Characteristics
- Differences Between
Link Type/Opportunities
Thought About What I Knew
About The Google Algorithm &
The Most Important Elements:

Built A Small
Crawler To
Understand The
Most Important
Elements of A
Web Page &
Group The Web
Pages & Web Sites
Into Categories &
Link Type

Not going into stats about the index and the nuts
and bolts of the technology but relevancy was
the key Vs Mass of irrelevant data.
Updated and modified the technology to find
new link opportunities on scale.
This allows us to find highly targeted relevant
opportunities for outreach.

What About Earning Links?
I know what you are thinking, You want to earn links rather than build
links…….

The Future Is Link Earning
Link Earning Starts With Finding The Content Opportunities To Promote The
Content You Want To Earn Links Too……So The Right Content Marketing &
Outreach Will Earn You Links…..
James Owen April 2014

The Future Is Link Earning
Yep So A Bespoke Technology
Would Help Then 

So…What Have I Learnt From
Building A Bot To Crawl The Web?

Everyone Follows The Crowd

Low Quality Sites Built For SEO - Guest Blogging Is Dead

Links Links Links
It’s Not The Website That Is
Always Low Quality it’s The Exact
Match Anchor Text That lets The
Side Down.

A Lot Of Folks Got Hit With A Manual Link Penalties

Site Relevancy Counts In A Big Way
Brand Variant, Image, Nofollow or
Even Brand Mention Should All Be
In The Mix.

Being Different Isn't Easy

Bespoke Technology Has Helped Our Clients Acquire Great
Links

2014 Predictions Beyond
1. Link Based Manual Penalties Will Continue
2. Google Will Continue to Own More of The SERP
3. Anchor Text will be Less Important In The Google
Algorithm Mix
4. Google Will Confirm That Social Metrics
(Google+) Is A Ranking Factor

Closing Thoughts
Become The Leader By Being Unique &
Build & Earn For The Future

Thanks
James Owen
@JamesOSEO
WEB: www.clickintelligence.co.uk

James Owen Brighton SEO April 2014

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