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Home Place Realty Your Florida Real Estate Firm

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2611 Technology Drive, Suite 200
Orlando, FL 32804

                           HOME PLACE REALTY
                   Real E...
2611 Technology Drive, Suite 200B
Orlando, FL 32804


       Thank you for the opportunity to present Home Place Realty’s ...
2611 Technology Drive, Suite 200B
Orlando, FL 32804


Other Real Estate Experience and Clients:

       Home Place Realty ...
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Home Place Realty Your Florida Real Estate Firm

  1. 1. 2611 Technology Drive, Suite 200 Orlando, FL 32804 HOME PLACE REALTY Real Estate Owned & Short Sale Experts In the Florida real estate market, Life isn’t always a Beach……… At Home Place Realty, our agents have years of experience in REO real estate sales, including working experience as asset managers and construction professionals. You can’t find a more experienced and knowledgeable team to assist you in the analysis, management, marketing and sale of your Short Sales and Real Estate Owned portfolio. We look forward to the opportunity to work with you! Short Sales REO Sales and Marketing REO Marketing and Value Analysis Repair Analyzer Rent Stabilization RES.NET and REOTRANS Certified Broker Price Opinions Cash For Keys / Deed For Keys Negotiations Occupancy Status in 24 Hours Eviction Management & Coordination Services Property Preservation/Maintenance Call Center for Buyer and Sales Leads Broker Oversight & Management Brett Sanders, Broker - www.bsanders@hprusa.com www.hprusa.com Phone: 407-716-3376 Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  2. 2. 2611 Technology Drive, Suite 200B Orlando, FL 32804 Thank you for the opportunity to present Home Place Realty’s core business plan to you! We look forward to building a relationship with you through accountability, quality, integrity, experience and results. Home Place Realty is comprised of a talented group of experienced real estate agents working to provide you with premier real estate management and marketing throughout the state of Florida. Each of our agents has worked in the real estate industry for many years to include real estate asset management with various mortgage servicing firms, short sales and construction management. Our core focus is to provide our clients with the necessary knowledge required to make educated decisions regarding the management and marketing of their assets. Each property assigned is reviewed for valuation, marketing strategy, repair analysis, as well as title and vesting issues. We provide monthly expense projections, updated marketing reports and updated economic conditions that may affect the value, financing and marketing opportunities. As the Broker of Home Place Realty, Brett Sanders will oversee the management of your assets and will provide excellent service with quality, integrity and timeliness at the forefront. Service Areas: We currently have real estate agents covering the following counties: Duval, St. Johns, Clay, Putnam, Volusia, Orange, Seminole, Osceola, Lake, Polk, Pasco, Pinellas, Hernando, Manatee, Sarasota, Desoto, Charlotte and Hillsborough. Flagler, Brevard, Indian River, St. Lucie, Martin, Palm Beach, Broward, Miami-Dade, Monroe, Lee, Hendry, Collier, Charlotte and Glades will be added within the next thirty days. Capacity and Property Types: Our current capacity is an additional 250 residential listings and 50 commercial listings. Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  3. 3. 2611 Technology Drive, Suite 200B Orlando, FL 32804 Other Real Estate Experience and Clients: Home Place Realty is unique in that all of the Sales Associates employed have asset management and/or construction management experience. We bring knowledge and experience to the table. We have an intimate understanding of the work flow that is required and pride ourselves on ensuring the sales process is smooth and fluent by being proactive in addressing all issues that may hinder the closing of a sale while increasing the recovery for our clients. Our Sales Associates have been direct employees of Ocwen Financial Corporation, Pinnacle REO Services, SunTrust Mortgage, Fidelity National Asset Management Solutions, Integrated Asset Management, First American REO Services, Property Asset Corporation, Prescient, FDIC and Green River Capital. In addition, our Sales Associates have worked with the following firms in the management of the real estate owned portfolios; Private Mortgage Insurance Group, Fortress Investment Group, Property Asset Corporation, Colonial Bank, Key Bank Real Estate Capital, Waterfall Asset Management, Independent Bankers Bank, Michigan Mutual, M&I Bank, Navigator REO Fund, Horizon Opportunities, Platinum Community Bank, C&F Mortgage Corporation, Real Estate Mortgage Investment Corporation, Peoples First Community Bank, Homes Direct, Aurora Loan Servicing, Integrated Asset Services, First American REO Services and Universal Mortgage Corporation. Facilities: Our main office is located near downtown Orlando with branch offices located in Jacksonville and Fort Myers. Additional branches are scheduled to open in Tampa, Ft. Lauderdale and Miami shortly thereafter. In addition, we have the support of a Call Center located in Orlando, Florida. Key Personnel and Allocated Staff: Brett Sanders, Broker – Brett has been a Licensed Real Estate Agent since 2004. His Brokers License was received in April, 2007. In addition to being an experienced Broker and Real Estate Agent, Brett has also worked as an Asset Manager for Ocwen Loan Servicing. Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  4. 4. 2611 Technology Drive, Suite 200B Orlando, FL 32804 William “Bill” Powers, Sales Associate – Bill received his real estate license in March, 2004. In addition to his real estate sales experience, Bill was the Vice President and Co-Owner of Property Asset Corporation where he was responsible for marketing residential properties, agent assignment and oversight of assigned assets through closing. Tina Campbell, Sales Associate – Tina received her real estate license in January 2003. Tina was also an Asset Manager with Pinnacle REO Services where she was responsible for marketing residential properties, agent assignment and oversight of assigned assets through closing. Craig Samador, Broker Associate – Craig offers over eleven years experience in the Real Estate field as an asset manager, real estate broker and mortgage broker. Craig has held positions with First American Reo Services and Integrated Asset Services where he was a Senior Asset Manager and managed a team of three staff members responsible for evictions, preservation, pre-marketing, sales and closings. Craig is the office manager for our Fort Myers satellite office Cheryl Selph, Sales Associate – Cheryl has been in the construction management industry for fifteen years. During this fifteen year period, she was also responsible for managing the offices of the construction group to include bidding, job scheduling, accounts payable, accounts receivable and payroll. She received her real estate license in early 2009 and is the office manager for our Jacksonville satellite office. Cary Hockersmith, Sales Associate – Cary offers over seven years of real estate experience with proven results as a top producing Re/Max agent. Cary has carried out a wide spectrum of real estate acquisitions. He has assisted developers to procure apartment complexes, coordinate the transition to condominiums with the state of Florida while managing a team of eleven Realtors. During this tenure, his team was responsible for the current tenant issues, including evictions, property preservation, as well getting the pre-marketing, sales and closings of the converted condominiums. He also has vast REO experience up to and including negotiating the sale of bank owned golf courses. Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  5. 5. 2611 Technology Drive, Suite 200B Orlando, FL 32804 Support Staff - In addition to the key personnel listed above, we have four office support staff members in the Orlando office who assist our Sales Associates with invoicing and day-to-day operations that are required to insure that the needs of our clients are met timely. We also have two full-time accountants and one part-time bookkeeper in the Orlando office to assist us with invoicing, bill payment, rent rolls, financial statements and other financial reporting. Teaming Arrangements: Our internal teaming arrangement is designed so that agent coverage is over lapped to insure that each asset can be effectively covered by multiple agents. In addition, if an agent goes on vacation or is unavailable, there is no lapse in our coverage areas. Our external teaming arrangements include several mortgage lenders, title companies, and attorneys to handle any issues that arise. “Start-up” Plan and “Strategic Marketing Plan” Our firm is supported by a Call Center that is located in Orlando, Florida. All of our properties will have signage for the listing agent and our firm, in addition to utilization of an 800 number which goes directly to the Call Center if the listing estate agent is not available. The Call Center will have access to the property detail to provide to the prospective buyer. In addition, they will have a direct line to an available agent who will show the property. If the prospective purchaser has specific property requirements, the Call Center will provide information on other homes listed by Home Place Realty that may fit their needs. The Call Center will track the calls, ensure that the agent has contacted the prospective purchaser and gather feedback after the showing. This information is provided to our Clients and the assigned Real Estate Agent. The foundation of our Start Up and Strategic Marketing Plans will be through the utilization of the Multiple Listing Service, on-line advertising, print advertising, mass marketing events, as well as key partnerships with buyer portal websites. This we feel leads to the maximum exposure for all of our listings. Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  6. 6. 2611 Technology Drive, Suite 200B Orlando, FL 32804 Technological Capabilities: Our technology is what sets us apart from our competition. Through the use of an Internet based, SAS70 compliant system, we communicate will all staff members in each location, including out in the field, in addition to our Clients having the capability to access up to minute information about their real estate assets. The importance of SAS70 compliance directly relates to assisting our Clients and their Borrowers with Short Sales. The technology allows secure transfer of Borrower information between the concerned parties. Our tracking system also enables our Clients to have automatic updates to their systems of record. Through our technology, purchasers and their agents are updated electronically as properties progress through closing. We are also able to track and update potential purchasers with new inventory information and price reductions on existing properties that they have shown an interest. Our system is extremely nimble to the reporting requirements of our Clients and can be quickly and easily modified to include additional fields if needed. The system tracks all pertinent information regarding the property characteristics, milestone event tracking, as well as images of property expense invoices, checks, property photos, valuation reports, inspection reports and title policies to name a few. In addition, we have the ability to track the number of showings at a property, potential interested buyers and their feedback as a result of the showings, verbal and written purchase offers and tracking emails and telephone conversations. At Home Place Realty, we pride ourselves in assuring that all parties involved in each transaction have the necessary information they need for proactive resolution of issues, being up to date with list pricing, contracts and the ability to communicate with all parties to include the asset manager, listing agent, selling agent, buyer, title firm and closing firm. We have included several screen shots to showcase our system. Home Place Realty Real Estate Tracking: On the following pages, you will find a sample property page listing several of the current properties we have listed or sold. We can design this view to show the properties listed to a specific agent, active listings, closed sales, number of bedrooms, number of baths, square footage and any other criteria requested to narrow the search. Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  7. 7. 2611 Technology Drive, Suite 200B Orlando, FL 32804 Home Place Realty Tracking System Search Criteria Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  8. 8. 2611 Technology Drive, Suite 200B Orlando, FL 32804 Property Data Offer Tracking Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  9. 9. 2611 Technology Drive, Suite 200B Orlando, FL 32804 Home Place Realty – Errors & Omissions Policy (Page 1) Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  10. 10. 2611 Technology Drive, Suite 200B Orlando, FL 32804 Home Place Realty – Errors & Omissions Policy (Page 2) Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  11. 11. 2611 Technology Drive, Suite 200B Orlando, FL 32804 Home Place Realty – Licensure & W9 Form Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376
  12. 12. 2611 Technology Drive, Suite 200B Orlando, FL 32804 Home Place Realty Coverage Map: Orange indicates current coverage area Yellow indicates expanded coverage area with the next 30 days Brett Sanders, Broker - 2611 Technology Drive, Orlando, FL 32804 bsanders@hprusa.com www.hprusa.com Cell: 407-716-3376

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