Linked In Twitter Seminar Fwa Sept 8, 2009 Career Connections

Joyce M Sullivan Consulting www.joycemsullivan.com all rights reserved Sept 8, 2009
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Especially designed for:
Financial Women’s Association
Transition Tuesday / Career Connections
September 8, 2009
Joyce M Sullivan Consulting
Follow me on LinkedIn and Twitter and Facebook
for more info on social media networking and other topics!
LinkedIn: JoyceMSullivan
Twitter: JoyceMSullivan
Facebook: JoyceMSullivan
LinkedIn & Twitter
Taking Control of Your Online
‘You’

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Agenda: LinkedIn & Twitter
 Communication Evolution
 Here’s My Story
 Here’s Another Story
 What’s Your Story
 Creating your Online You
 ‘Finding’ yourself online
 Answering your own five key questions
 LinkedIn - The Basics
 Signing Up
 Filling out your profile
 Accounts and Settings
 Finding Connections
 Connecting with colleagues
 LinkedIn – After The Basics
 Joining Groups
 Recommendations
 Starting your own group

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Agenda: LinkedIn & Twitter (cont’d)
 Twitter -The Basics
 Signing Up
 Filling out your profile
 Accounts and Settings
 Finding Connections
 Connecting with ‘Tweeters’
 Twitter –After The Basics: Twitter-ese
 Tweeting (posting a message of less than 140 characters)
 ‘RT’ Re-tweet
 ‘#’ Hashtags
 ‘DM’s – Direct Messages
 ‘@’
 Joining Groups
 Recommendations
 Starting your own ‘Twibe’ (group)
 What’s Next – Taking Control of Your Online You

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So many online tools, so little time

You’re heard about all the ‘online sites’ you should be on.

Well, how do you know which ones?

Depends on:

who you are

what you have to say

who you’re trying to reach

how ‘they’ like being reached

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Here’s My Communication Story
 NJ Girl of NYC/Bronx/Queens/LI New York family with varied pronunciation styles
 Catholic school education w/ Italian speaking nuns (Sisters of Saint Francis of Assisi)
 WWII and Depression era parents
 Dad was in WWII Navy Air Force in Pacific theatre - Radio man in Navy aircraft
 Mom in high school worked as WWII ‘air raid’ telephone operator
 Learned ‘Morse code’ at the dinner table
 Family camping trips, met new friends, became ‘pen pals’
 College travels – met new people, wrote letters: Rhodesia (now Zimbabwe), Spain
 Teaching days – teaching/communicating with language, hearing and learning disabled
(sign language, non-English speakers)
 Business life – computers: WANG, Mainframes, Distributed, Networked, Email, Cloud
 Project Management – communicating with diverse functional group to achieve a common
goal (completed project goes live into systems production)
 Mainframe ‘email’ - 1988; Web email - 1994; LinkedIn - 2002; Twitter - 2008

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Here’s Another Story: Online ‘Ah Ha’ Moment
Who is this person who got major TV and movie studios to pay attention to her and
eventually hire her?
 Twice-cancelled animated TV program gets revived for third time
 In attempt to keep show from third (and final) cancellation, show’s directors starts ‘blog’ for fans
 NYC area 15 yr old fan of ‘failed’ show starts posting regular blog comments
 Blogger fan establishes her online ‘voice’ and ‘verve’ that fits show’s ‘edge’
 After months of blogging, fan (and doubting parent) make visit to California TV studio
 Without appointment, blogger fan, is welcomed at major TV studio

Staff views blogger fan as a ‘star’ presence; someone who helped bring back their jobs

Fan gets run of studio for day; meets all show talent; taken to dinner by director and producer
 Fan continues networking online (blog, LinkedIn, email) with TV studio management and talent
 Fan included in ‘studio staff only’ events including art shows, networking and event parties
 Fan speaks at industry anime panel (Boston Anime Convention 2006)
 Fan attends / volunteers at major industry conferences (San Diego ComicCon 2006-2009))
 Fan appears as extra in major motion picture (2009 Star Trek – academy cadet)
 Fan gets hired for production internship with major animation studio (Blue Sky Studio)
 Fan gets 1st
on-screen movie credit (Ice Age 3 – production assistant intern)
 TODAY: Fan is college student with over 7 years of industry contacts and experience

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Your Communication Story
NAME:____________________
 Languages: _______________________________________________________________________________
 Communication Preference: ___________________________________________________________________
 School Experience: _________________________________________________________________________
 Family Influences: __________________________________________________________________________
 Other Early Influences: ______________________________________________________________________
 Significant Memories: ________________________________________________________________________
 Friends and Acquaintances: __________________________________________________________________
 Interests: _________________________________________________________________________________
 Not good at but would like to be good at:________________________________________________________
 Events_____________________________________________________________________________________
 Working Life: ______________________________________________________________________________
 Other:_____________________________________________________________________________________

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My Communication Story
NAME: Joyce Murray Sullivan
 Languages: English (a la Northern NJ, Queens, NY, Italian nuns, Connecticut college, Southern California spouse with
Illinois, Minnesota and Massachusetts roots)
 Communication Preferences: typing, email, writing traditional stationery post office letters, talking in person, leading
workshops
 School Experiences: Catholic grammar school, high school and undergraduate college; CUNY graduate school
 Family Influences: eldest of 6 children (8 years between oldest/youngest); grandfather, labor leader (electricians) WWI vet;
father – amateur opera singer, electrician, WWII vet and Morse code radio operator; Mom – never lost her Queen NY accent
in NJ for 50 yrs; Aunt Pat – born 50 years too early (according to her)
 Other Early Influences: Grandma Moses, Nancy Drew, Miss Higgins 3rd
grade
 Significant Memories: Bath, Maine; running in Central Park. Birth of my 2 children, 9/11
 Friends and Acquaintances: childhood friends Brenda, Karen, Joanne; Girls Scouts: Ingrid; Camping: Brennan family,
Janice from Canada; HS: Margaret B, College: Sr. Joan; CUNY: Neil
 Interests: online anything, meeting new people, knitting, kendo, sewing, cooking, running, bicycling, movies
 Not good at but would like to be good at: fashion, picking clothes, dancing, telling jokes
 Events: birthdays, first airplane flight, getting new family car
 Working Life: school teacher, financial controller, product developer, project manager, social media networking consultant
 Other: the future, figuring out what’s next…!

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Your online you...Things to think about
 If you think ..”I don’t do online” think again....
 You’re “online” whether you realize it or not
 Own your online identify
 Have your ‘online you’ work for you

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Own and Control Your Online Presence
Are you ‘“Google-able”?
 Go to: www.google.com or other search engine: e.g. yahoo, aol
 Type in: Your Name in quotes (include quotes in search)
 Example: “Joyce Murray Sullivan”
 Hit: Search
 Review: 1 - 2 pages of search results
 Count: How many of these are You?
 Findings: _ of _________ searches in __ pages
 Getting Higher ‘Hits’:
 (Number of times ‘you’ actually appear in online search results)
 Own and Control Your Online Presence:
 Directly increasing your findability by recruiters and others you target

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Getting your OnLine Presence Known
and more ‘google-able’
Recommend using same: image, name, bio, custom web link
 Picture: use same image across sites
 User Name: use same user name across online sites
 Check for your user name preference availability across all social
networking sites http://namechk.com
 Profile: consistent ‘bio’ across sites
 LinkedIn web link:
 Customize your web link with your name
 Add web link as part of your email ‘signature’ – encourages
contacts to ‘click’ on it
 Additional ‘clicks’ moves you up in google search list

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http://namechk.com

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What’s In a Name: 25 years of Username Evolution
 User name evolution:
 joycesul

1984 - Username only 8 characters or less allowed in DOS
(Disk Operating System)
 joycemsull

1992 - America Online in 1992 allowed 10 characters:
joycemsull
 joycemsullivan

2000 – newer operating systems (MAC, PC) with unlimited
characters allowed
 joycemsullivan

2009 synchronized my online presence

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Five Questions to Ask yourself?
Why be ‘online’? Answering your own five key questions
‘Finding’ yourself online – How do you know if you are ‘out there’
1. Why should I be online?
2. What do I have to say?
3. Who am I trying to reach?
4 How do I find ‘them’?
5 How do I connect and engage?
LinkedIn & Twitter - Taking Control of Your Online ‘You’

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1. Why should I be online?
- Reach family and friends
- Find former contacts and colleagues
- Find job leads
- Join an online community
- Start an online community
2. What do I have to say?
- Expertise in certain topics
- Job Leads
- Contacts to share
- Questions to have answered
Why be Online? - Five Key Questions to Ask Yourself

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3. Who am I trying to reach?
- College contacts
- Former colleagues
- Industry contacts
- Hiring managers
4. How do I find ‘them’?
- LinkedIn Searches
- LinkedIn Direct Contacts – 1st degree
- LinkedIn 2nd or 3rd degrees
- LinkedIn Groups
- Advanced Searches

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5. How do I connect and engage?
- LinkedIn Invites
- LinkedIn Referrals
- LinkedIn Direct Messages
- LinkedIn Groups Messages
- Request for Recommendations

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In your web browser, type in: linkedin.com
You’ll see this page

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FIRST: Set Your Preferences
In “Account & Settings”
Find out “Who’s viewed
Your profile?”
Select your Language
preference
Home Page
Add your ‘Status’
Update (140 char)

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Search box: People, Jobs, Companies, Answers, Inbox, Groups
Home Page

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IMPORTANT
Customize your
Webpage link
Your target profile
description
IMPORTANT
Add your photo
‘headshot’
Edit my Profile
Add current &
past jobs,
education,
websites
Your ‘twitter’ like
status (140 chars)

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LinkedIn Custom Web Address
 Create Account www.linkedin.com

On left side tool bar go to: ‘Profile’ / ‘Edit My Profile’

Go to ‘Public Profile’ (near bottom left of page)

Edit section with name: www.linkedin.com/in/xxxxxxxxxxxxx

Public LinkedIn Profile / Customized web address:
 www.linkedin.com/in/joycemsullivan

Most LinkedIn Public Profiles have been indexed by major
search engines

Your Public Profile is a version of your LinkedIn Profile
that a visitor can see without being signed in to LinkedIn

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Groups in
42 Languages

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
LinkedIn User Tips: http://blog.linkedin.com
 What recruiters look for in a LinkedIn profile: 8 tips
 5 LinkedIn tips on effective personal branding
 Ten tips to enhance your job search on LinkedIn
 5 ways to get more from your LinkedIn Groups
LinkedIn Blog User Tips

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LinkedIn Groups
Group TypesGroup Types Total GroupsTotal Groups LocationLocation
All Groups 381,764 http://bit.ly/LI_AllGroups
Alumni Groups 72,446 http://bit.ly/LI_AlumniGroups
Corporate Groups 37,722 http://bit.ly/LI_CorporateGroups
Conference Groups 7,485 http://bit.ly/LI_ConferenceGroups
Networking Groups 107,519 http://bit.ly/LI_NetworkingGroups
Non-Profit Groups 32,298 http://bit.ly/LI_NonProfitGroups
Professional Groups 101,347 http://bit.ly/LI_ProfessionalGroup
Other Groups 22,825 http://bit.ly/LI_OtherGroups
Languages 42 Languages

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LinkedIn Groups by Language
Groups can also be selected by Language and by Type
LanguagesLanguages Total GroupsTotal Groups LocationLocation LanguagesLanguages Total GroupsTotal Groups LocationLocation
English 240,817 http://tiny.cc/EnglishLIGroups Korean 11 http://tiny.cc/KoreanLIGroups
German 407 http://tiny.cc/GermanLIGroups Latvian 3 http://tiny.cc/LatvianLIGroups
French 2,250 http://tiny.cc/FrenchLIGroups Lithuanian 68 http://tiny.cc/LithuanianLIGroups
Spanish 3,561 http://tiny.cc/SpanishLIGroups Malay 4 http://tiny.cc/MalayLIGroups
Albanian 10 http://tiny.cc/AlbanianLIGroups Malayalam 1 http://tiny.cc/MalayalamLIGroups318
Armenian 3 http://tiny.cc/ArmenianLIGroups Norwegian 280 http://tiny.cc/NorwegianLIGroups
Bosnian, Croatian, Serbian 69 http://tiny.cc/BosCroSerbLIGroups Polish 122 http://tiny.cc/PolishLIGroups
Chinese (Simplified) 148 http://tiny.cc/ChineseSimplifiedLIGroups Portuguese 1,583 http://tiny.cc/PortugueseLIGroups
Chinese (Traditional) 31 http://tiny.cc/ChineseTraditionalLIGroups Romanian 273 http://tiny.cc/RomanianLIGroups
Czech 107 http://tiny.cc/CzechLIGroups Russian 171 http://tiny.cc/RussianLIGroups
Danish 760 http://tiny.cc/DanishLIGroups Slovak 36 http://tiny.cc/SlovakLIGroups
Dutch 7,534 http://tiny.cc/DutchLIGroups Swedish 442 http://tiny.cc/SwedishLIGroups
Finnish 113 http://tiny.cc/FinnishLIGroups Tagalog 3 http://tiny.cc/TagalogLIGroups
Greek 57 http://tiny.cc/GreekLIGroups Tamil 8 http://tiny.cc/TamilLIGroups
Hindi 22 http://tiny.cc/HindiLIGroups Telugu 9 http://tiny.cc/TeluguLIGroups
Hungarian 46 http://tiny.cc/HungarianLIGroups Thai 7 http://tiny.cc/ThaiLIGroups
Icelandic 13 http://tiny.cc/IcelandicLIGroups Turkish 177 http://tiny.cc/TurkishLIGroups
Italian 1,187 http://tiny.cc/ItalianLIGroups Ukrainian 21 http://tiny.cc/UkrainianLIGroups
Japanese 55 http://tiny.cc/JapaneseLIGroups Vietnamese 35 http://tiny.cc/VietnameseLIGroups
Kannada 7 http://tiny.cc/KannadaLIGroups

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Create Your Own LinkedIn Group

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YouTube ‘How to Set Up a LinkedIn Account”*
http://tiny.cc/YouTubeLinkedInAcctSetUp
LinkedIn Customer Service Center
http://tiny.cc/LinkedInCustomerSvcCenter
*YouTube video created by
www.sitereference.com
LinkedIn Guides & FAQs

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
LinkedIn Customer Service Center
 http://tiny.cc/LinkedInCustomerSvcCenter
 Editing Your Profile
 Building Your Professional Network
 Controlling Settings and Preferences on My Account
 Promoting My Public Profile
 Viewable Contact Information
 Creating a Group
 Editing a Recommendation
 Connections Not Viewable
 Changing Your Primary Email Address
 Frequently Asked Questions about Applications
 Definition of Message Status Types
 Withdrawing an Invitation

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LinkedIn Customer Service Center (cont’d)
 http://tiny.cc/LinkedInCustomerSvcCenter
 Removing a Connection
 Merging Accounts
 Sending Invitations
 Editing Your Profile
 Exporting and Transferring Your Contacts
 Connecting With Trusted Contacts
 Requesting a Recommendation
 Origin of Incoming Data for Company Profiles
 Inviting Members to Join Group
 Importing Your Contacts

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Next Steps
 Log on to www.linkedin.com

Complete your Profile including

Custom weblink set up (onetime)

Update status message (weekly)

Accounts & Settings

Privacy Settings (LinkedIn home page, upper right)
 Connections Browse
 Profile Views
 Profile and Status Updates
 Group selections http://www.linkedin.com/groupsDirectory
 Check LinkedIn Blog for tips http://blog.linkedin.com

Check LinkedIn regularly (daily, weekly) for what’s happening

Start activity on LinkedIn and others will follow you

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go to: Twitter.com
Create your account

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Your Account Settings

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For Twitter Support, click on ‘Help’
in upper right corner (previous page)

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Tweeting Your Tweeps - Understanding Twitter Lingo
Like most online communities, the Twitter world has developed its
own unique language. Here are the basics:
 Tweet - Another word for a 140-character update.
 Tweeps/Tweeple - Short for “twitter people.” Your friends
and followers in the twitter community.
 Hashtag - A hashtag is used to keep track of a topic that
many people are talking about. The hashtag is the pound
sign (#) followed by the chosen descriptive word of the topic.
As an example, during the Blissdom conference, whenever
someone wrote something about the conference, they would
end their tweet with this - #blissdom09.
 DM - Stands for direct message. You can send a direct
message to any of your twitter followers. DMs are private
between the sender and receiver.
 RT - Stands for Re-Tweet. A retweet is when you copy and
paste something someone else said and tweet it yourself.
When you retweet, it is common to put RT followed by the
original tweeters name and the tweet.
 Fail Whale - When something goes wrong on the backend
of twitter, or when too many people are using it at the same
time, you will automatically be redirected to the page (shown
to the right) That is called the “Fail Whale.”

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‘HOME’: ONLY YOU SEE this page when you click ‘Home’
These ‘Tweets’ are from only those you are ‘following’
Click here to
find out where you’re mentioned Click here to view your DMs
(private) tweets
View topics on Twitter
getting lots of traffic
Search: hashtag with topic
i.e. #FWA, #CPA, #socialmedia
View info on those you ‘follow’

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Your public Profile page. What everyone sees when they log on to your
twitter site: http://twitter.com/joycemsullivan
Follow

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Follow
Follow anyone on Twitter
from their public profile page
See who they’re following
See who’s following them

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Twitter-ese
 What is a Twitter Status Update or ‘Tweet’?
 Twitter always asks the question, "What are you doing?" Each answer to that question is considered a Twitter status update, or what people often
call a "tweet" of 140 characters or less
 Why 140 characters?
 The standard text message length in most places is 160 characters per message. Twitter reserves 20 characters for people's names.
 What is a Re-tweet ‘RT’?
 Retweets is when you copy and re-post (or re-tweet) someone else’s Twitter status update. This is standard Twitter etiquette by listing RT followed
by the @username with the repost
 What are hashtags ‘#’?
 Hashtags: A hashtag is similar to other web tags- it helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the
tag, like so: #traffic, #followfriday, #hashtag. Hashtags can occur anywhere in the tweet: some people just add a # before a word. Take a look at
the third party site, hashtag.org, to get an idea of popular hashtags used on Twitter.
 What is an @Reply?
 An @reply is any Twitter update that begins with @username;
 Twitter folks wanted to talk to each other so they started using the @+username+message to designate their message as a reply to another person.
 What is a mention?
 A mention is any Twitter update that contains @username in the body of the tweet.
 If you include more than one person in your update and you use the @username format, that person will also see the update in their replies tab.
 How do replies and mentions work?
 All tweets containing @username are collected for you, accessible by a link in your sidebar. Click on your user name to see all replies made to you,
and mentions of your user name.
 What is a direct message? (DM) Private Twitter Messages
 In addition to public updates and @replies, you can send followers private tweets, called direct messages, too. If someone is following you, you can
send a direct message from the web via the "message" link on the profile page.

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DM – Direct Message (Private ‘tweet’)

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Join and Follow
LinkedIn Groups from Twitter

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Thank you!

I appreciate receiving your feedback to continue to improve this workshop for future sessions

Please send comments, questions to:

Joyce.Sullivan1@gmail.com

Please include:

Your name

Your email address

Comments, questions
Designed and Presented by:
Joyce Murray Sullivan
Joyce.Sullivan1@gmail.com
joycemsullivan.com
linkedin.com/in/joycemsullivan
twitter.com/joycemsullivan
facebook.com/joycemsullivan

Linked In Twitter Seminar Fwa Sept 8, 2009 Career Connections

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