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Applications of Social Media for
Research and Health Promotion
Joyce Lee, MD, MPH
Doctor as Designer
Twitter: @joyclee
JAMA Pediatrics
Social Media Editor
Agenda
•  Social Media Statistics
•  Users/Features
•  Opportunities/Challenges
Agenda
•  Social Media Statistics
•  Users/Features
•  Opportunities/Challenges
Q: Are there any other uses of
social media in clinical medicine
or research that you want to
learn about?
A: “No. This is a complete waste
of time. This is not real research.
The fad will die out soon.”
% of US Adults who use Social Media
(2012-2014)
Pew Research
Agenda
•  Social Media Statistics
•  Users/Features
•  Opportunities/Challenges
“Teens are leaving Facebook in
droves for new friends like
Instagram, Snapchat and Twitter -
at an estimated rate of up to a
million a year…It’s hard to look cool
when you’re hanging out with Mom
and Dad.”
Intimacy
Less Social Pressure
“Privacy”
Fast and visual
Exclusively Mobile
Snapchat
Yikyak
Campaigns
http://foodborne.smartchicagoapps.org/
Measurement
Articleurl&utm_campaign=social_42414&utm_me
dium=email&utm_source=healthdesignbyus
Articleurl&utm_campaign=social_42414&utm_me
dium=twitter&utm_source=@healthbyus
Articleurl&utm_campaign=social_42414&utm_me
dium=facebook&utm_source=healthdesignbyus
Google Analytics
Recruitment
Facebook Targeting by:
•  Age (18-25)
•  Location (United States or California)
•  Language (English)
•  Tobacco- and/or marijuana-related keywords
that appeared in their Facebook profiles
Intervention
Rare Disease Research
Only pt with NGLY-1
#umichmed
#umichmed
16 cases worldwide
Parent advocacy/fundraising
Treatments
Clinical Trials
#umichmed
#umichmed
Patient survey about protein losing enteropathy
(PLE) and plastic bronchitis (PB)
•  Hosted on website & Facebook page
•  Posted on 2 existing, patient-run Facebook
pages
•  Request for survey results ->asked to refer
other individuals
•  Google ads
Challenges
Limitations
•  No available detailed clinical data (i.e.
hemodynamic data in CHD)
•  Disease verification
•  Bias of online communities
•  Privacy (social media is not secure)
Social Media Research
in Diabetes
Studies
•  Descriptive Survey
•  Ethnography
– Health communities/Makers
•  Facebook Mining
– Reliability of Health Information
•  Patient powered research network?
Take the survey!
www.nightscoutstudy.info
http://nightscoutstudy.info/
http://twittersuperuser.com/

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