a bird,s eyeview

1. BY :-
DONALD SHAW &
MARSHALL
McCOMBS

2. CONTENT
ABOUTTHE FOUNDERS
 OVERVIEW OF AGENDA SETTINGTHEORY
CORE ASSUMPTIONS
WHO SETSTHE AGENDA FOR MEDIA
TYPES OF AST
EFFECTS OF MEDIA
LEVELS OF AST
FRAMING
CRITICISM
CONCLUSION
BIBLIOGRAPHY

3. MARSHALL E. McCOMBS
BORN ON – 1938 (Birmingham, U.S)
B.A. fromTulane University(1960)
M.A. from Stanford university (1961)
P.hd from Stanford university
He was lecturer in university of California,
Los Angeles
He was the director ofThe American
Newspaper Publisher’s Association.

4. DONALD L. SHAW
BORN ON – FEB 11, 1930
B.A & M.A. from University of Manchester
P.hd from University of Dublin
A writer, literary critic and the Brown-
Forman Professor of LatinAmerican
Literature at the University ofVirginia.
He currently lives in Italy, spending each
academic semester in Charlottesville,Virginia.
His books – A Literary History of Spain
The 19th century

5. Agenda setting theory:
an overview
 It describes the ability to influence the people
on basis of public agenda.
 It was developed by Shaw & McCombs in a
study based on 1968 presidential election
which focused on awareness and information
 It was published in 1972 in Public Opinion
Quarterly
 It’s the ability to tell us what issues are
important.

7. ASSUMPTIONS:-
Agenda setting theory is based on few
assumptions.They are:-
 The press and the media do not reflect
reality, they only filter and shape it.
 Media concentrates on few issues which leads
the public to believe those issue to be
important.

17. CRITICISM
 Media users not ideal, people may not pay
attention to details.
 Effect is weakened for people who have
made up their mind.
 Media can’t create problems.They can only
alter the awareness, Priority etc.

18. CONCLUSION

19. CITATIONS/BIBLIOGRAPHY
 Communication theory ( Javed Shaikh)
 Mass communication theory (Uma Narula)
 www.wikipedia.in
 https://masscommtheory.com/theory-
overviews/agenda-setting-theory/
 Journalism quarterly ( A study of local agenda
building) by David Weaver & S.N. Elliott

20. THANK
YOU

21. PRESENTED BY:-
JOYDEV MAJUMDAR
1703DJMC05
DEPT. OF JOURNALISM AND MASS COMMUNICATION
CENTRAL UNIVERSITY OF ORISSA
GUIDED BY :-
SOURAV GUPTA
ASST. PROFESSOR
DEPT. OF JOURNALISM AND MASS COMMUNICATION
CENTRAL UNIVERSITY OF ORISSA

22. COMMENTS,
SUGGESTIONS
AND QUESTIONS
????