Slideshow from a presentation given by Joyer to the Port Macquarie Chamber of Commerce. Presentation covers an overview on social media, some key statistics, why businesses would want to engage in social media and the importance of having a strategy

1. Social Media Marketing should your business take the leap? 1

3. What is social media

4. Why use social media

5. Social media statistics

6. Social media strategy

7. Success stories

8. Questions & answers2

9. online marketing 3

11. Website

12. E-Newsletter

13. Search engine marketing (SEO, Pay per click advertising)

14. Display advertising (banners)

15. Directory listings

16. Social media4

18. Online marketing is continuing to grow

19. Social media is a fast growing sector of online marketing 5

20. social media presentation marketing trends 6

22. Flexible

23. Measureable

24. Proven

25. Media consumption

26. Size of target audience

27. Geographical scaleWhy wouldn’t you use it? 7

28. what is social media 8

30. Media that allows two-way communication

31. Social Bookmarking: Delicious

32. Social News: Digg, Reddit

33. Social Networking: Facebook, Twitter, Blogs, LinkedIn

34. Wikis: Wikipedia

35. Multimedia: YouTube, Flickr9

36. social media statistics 10

38. 12 - News.com.au

39. 13 - Commonwealth Bank of Australia

40. 14 - The Sydney Morning Herald

41. 15 - WordPress.com

42. 16 – ANZ

43. 17 - LinkedIn

44. 18 - Amazon.com

45. 19 - Westpac Bank

47. 2 - Google

48. 3 - Facebook

49. 4 - YouTube

50. 5 - Yahoo!

51. 6 - Windows Live

52. 7 - eBay.com.au

53. 8 - Wikipedia

54. 9 - Ninemsn

55. 10 - Blogger.com24 – Seek, 30 – Ebay, 39 – Domain, 87 – Yellow Pages

57. Facebook has approx 500 Million users worldwide

58. Facebook had 400 Million users only five months ago

59. If Facebook was a country, it would be the worlds third largest

60. Facebook is the most popular social media website in Australia

61. Facebook has over 9 million Australian users which is approximately 65% of our internet population12

62. social media presentation facebook statistics - USA 13

63. social media presentation facebook statistics - USA 14

65. Allows posts (tweets) of up to 140 characters

66. Over 100 million user accounts

67. In 2009 Twitter had a monthly growth of 1,382%, compared to Facebook with 228% increase

68. Approx 65 million tweets are posted each day, equalling about 750 tweets sent each second

69. A record of 3,085 tweets per second were posted after the Los Angeles Lakers' victory in the 2010 NBA Finals on 17 June 201015

71. 855 tweets in one day by users within 100kms of Port Macquarie. (does not include listeners)

72. 1,916 LinkedIn connections within 80kms of Port Macquarie16

73. why use social media 17

75. Allows you to engage in meaningful connections with users

76. Personalises your brand

77. Cost effective way of communication

78. Measureable

79. Size of target audience

80. Users are connecting and communicating about products and services via social media

81. People prefer to do business with friends

82. People trust referrals18

83. social media strategy 19

85. Set goals

86. Know your target market

87. Get your design / content right

88. Pick your marketing medium

89. Know how you are going to measure

90. Increase the likelihood and maximise your successTreat social media marketing like your other marketing 20

92. It is based on standard marketing principals

93. Key point of difference with online marketing is its flexibility and ability to adapt in real time

94. Every strategy is different, as is every business21

96. Find out what is happening online

97. Look at your brand, industry, competitors, social media leaders

98. Get comfortable in this medium

99. Look for opportunities

100. Ongoing

101. Real time monitoring to ensure effective communication

102. Measure and report frequently22

104. Capture current benchmarks on your KPI’s

105. Settargets/goals against these same KPI’s

106. Without benchmarks or goals, you cannot measure the success of your strategy23

108. Each medium is unique

109. Don't try and do too much at once. Better to focus on one or two mediums and do that well24

111. This doesn’t mean it can’t be fun or personal. What it means is it must fit the message we want to convey to users

112. Be relevant, consistent and provide value

113. Set clear guidelines

114. What is the tone / type of message you will post?

115. Are you going to auto add to multiple mediums?

116. Are you going to respond to all messages?

117. Are you going to follow everyone that follows you?

118. How will you handle negative content / comments?25

120. Ask and answer questions

121. There can be too much engagement

122. Encourage staff to get involved in social media. They can be your best business advocates

123. Allow for time during business hours for key staff to listen and interact online26

125. Use your baseline data to help track impact

126. Don't be afraid to try things. Competitions, Google Adwords, Facebook advertising, polls, social media specials

127. If you are measuring, the quicker you fail, the quicker you succeed. “smart failures”27

128. our strategy 28 social media presentation

129. social media case studies 29

131. Pepsi dropped TV advertising for the 2010 Super Bowl after 23 years. Instead they invested $20 million in a social media campaign

132. Starbucks became the first brand on Facebook to collect a fan base of 10 million. In just one week of the Free Pastry Day promo, the page added 200,000 fans.

133. This year Jetstar announced it will direct 40% of its total marketing budget into social media.30

135. We don't recommend dropping traditional media but recommend incorporating online as part of your marketing strategy

136. No matter what marketing your do, plan, test, implement and measure. Have a strategy

137. Every businesses online marketing strategy will be unique

138. Brand consistency across mediums

139. You can reuse social media across multiple platforms, as long as you don’t duplicate it 100% across different sites

140. Don’t be afraid to allow customer interaction

141. If you don’t set up an official presence on a large social media site consumers / competitors will31

142. facebook.com/joyeronline twitter.com/joyeronline info@joyer.com.au www.joyer.com.au 32