SlideShare une entreprise Scribd logo
1  sur  21
“Para ti, se não faltares!”
“For you, if you attend”
Portuguese case study
RECIPE Conference
Thessaloniki – Greece
3 /10/2016
João Paulo Proença –
jp.proenca@gmail.com
1 – The Benfica Club
Sport Lisboa e Benfica, commonly known
as Benfica, or simply as SLB, is a
Portuguese sports club based in Lisbon.
The club is best known for its professional
football team which plays in Portuguese
football league system
1 – The Benfica Club
Konstantinos Mitroglou
1 – The Benfica Club
2 – The Benfica Foundation
Benfica Foundation was born on 27 Jan 2009. It
started as a dream but quickly became a reality in
everyone’s life.
At a time (2008) when the world was beginning an
economic crisis, Sport Lisbon and Benfica helped those
who most needed. caring out a place for children and
young people at risk or in a situation of exclusion and
social weakness.
2 – The Benfica FoundationProjects
2 – The Benfica FoundationProjects
3 – The “For you if you attend” project
6 poles (in clusters of
schools) all across
Portugal
3 – The “For you if you attend” project
3 – The “For you if you attend” project
3 – The “For you if you attend” project
Through sport, such as futsal, the project "Para ti Se não faltares”intends
to motivate students to make a greater effort at school in order to:
‐ Increase the link to school, reducing the tendency of early school
leaving and absenteeism by promoting attendance;
‐ Empower young people, making them the main actors in their decisions
and responsible for their behavior, their attitudes and the social and
personal consequences of their actions;
‐ …
‐ Promote sports and consequently the health and well‐being of young
people, reinforcing the adoption of healthy lifestyles;
‐ Promote social inclusion;
‐ …
3 – The “For you if you attend” project
But how does the project work?
The Project strategy is based on the assumption that Benfica
brand has a strong potential to communicate with different
audiences, as well as the strength of its
immediate association with sports.
Believing also that sport is an excellent tool to promote personal
and social skills.
3 – The “For you if you attend” project
But how does the project work?
3 – The “For you if you attend” project
The Project Operation
At the time of enrollment in the project, the person takes a formal,
written individual commitment - Social Contract –acknowledged by all
stakeholders, family, class teacher and project team. Based on this
commitment the project methodology is developed.
In synthesis:
The merit is rewarded
Attendance and behaviour are exchanged by the ”Benfica brand”
Here
we have
Benfica
it's for
me!
if:
3 – The “For you if you attend” project
3 – The “For you if you attend” project
In every day life the project at school is defined by weekly activities
through which the established social contract established will be
reinforced.
- sports activities to be selected by the young people according to the
conditions or local objectives
- Activities for personal and social development and promotion of
basic skills.
- Development of language skills including oral and written expression;
development of mathematical skills including logical reasoning;
development of skills in information and communication technologies
(ICT).
3 – The “For you if you attend” project
3 – The “For you if you attend” project
3 – The “For you if you attend” project
3 – The “For you if you attend” project
Conclusions:
Benfica Foundation program allows us to conclude that it is possible to
improve behaviour, results, motivation and to reduce absenteeism and
dropouts through the collaboration with occupational programs in sport
(may be financed by clubs or others) and in workshops where we work on
values, where only students who attend school are allowed to.
3 – The “For you if you attend” project
WHAT WORKS WHERE WHY
- Close partnership
between coaches,
class teachers and
parents.
- Sports (indoor
football), the brand
and popular athletes
as role models to work
on social and
emotional skills.
- In schools/ groups of
students with
behaviour and/or
absence problems.
- Feel rewarded and
recognized (families
too) by experiencing
success in sports,
participating in events,
wearing the brand.

Contenu connexe

En vedette

Grafico diario del dax perfomance index para el 12 12-2012
Grafico diario del dax perfomance index para el 12 12-2012Grafico diario del dax perfomance index para el 12 12-2012
Grafico diario del dax perfomance index para el 12 12-2012
Experiencia Trading
 
PrivateWave - sales presentation_en
PrivateWave - sales presentation_enPrivateWave - sales presentation_en
PrivateWave - sales presentation_en
Marco Pissarello
 
Neighborhood Watch prototype (storyboard narrative)
Neighborhood Watch prototype (storyboard narrative)Neighborhood Watch prototype (storyboard narrative)
Neighborhood Watch prototype (storyboard narrative)
JosephHowerton
 
Greythorn Market Insights - February 2013
Greythorn Market Insights - February 2013Greythorn Market Insights - February 2013
Greythorn Market Insights - February 2013
GreythornAU
 
3 d pie chart circular puzzle with hole in center pieces 8 stages style 1 pow...
3 d pie chart circular puzzle with hole in center pieces 8 stages style 1 pow...3 d pie chart circular puzzle with hole in center pieces 8 stages style 1 pow...
3 d pie chart circular puzzle with hole in center pieces 8 stages style 1 pow...
SlideTeam.net
 

En vedette (18)

A Library in Every Schoolflyer 2012-pt
A Library in Every Schoolflyer 2012-ptA Library in Every Schoolflyer 2012-pt
A Library in Every Schoolflyer 2012-pt
 
E se a Biblioteca da minha escola fechasse. Isso notava-se muito?
E se a Biblioteca da minha escola fechasse. Isso notava-se muito? E se a Biblioteca da minha escola fechasse. Isso notava-se muito?
E se a Biblioteca da minha escola fechasse. Isso notava-se muito?
 
ERASMUS+ In service training course, Lisbon Portugal 2017 : Courage project
ERASMUS+ In service training course, Lisbon Portugal 2017 : Courage projectERASMUS+ In service training course, Lisbon Portugal 2017 : Courage project
ERASMUS+ In service training course, Lisbon Portugal 2017 : Courage project
 
Grafico diario del dax perfomance index para el 12 12-2012
Grafico diario del dax perfomance index para el 12 12-2012Grafico diario del dax perfomance index para el 12 12-2012
Grafico diario del dax perfomance index para el 12 12-2012
 
Jane's Pick of 10 Learning Tools for SchoolNetSA
Jane's Pick of 10 Learning Tools for SchoolNetSAJane's Pick of 10 Learning Tools for SchoolNetSA
Jane's Pick of 10 Learning Tools for SchoolNetSA
 
PrivateWave - sales presentation_en
PrivateWave - sales presentation_enPrivateWave - sales presentation_en
PrivateWave - sales presentation_en
 
Publish
PublishPublish
Publish
 
Naturalismo
NaturalismoNaturalismo
Naturalismo
 
Local sensitive hashing & minhash on facebook friend
Local sensitive hashing & minhash on facebook friendLocal sensitive hashing & minhash on facebook friend
Local sensitive hashing & minhash on facebook friend
 
Bia
BiaBia
Bia
 
Os factores productivos
Os factores productivosOs factores productivos
Os factores productivos
 
Neighborhood Watch prototype (storyboard narrative)
Neighborhood Watch prototype (storyboard narrative)Neighborhood Watch prototype (storyboard narrative)
Neighborhood Watch prototype (storyboard narrative)
 
Kunst, økonomi, kreativ kapitalisme
Kunst, økonomi, kreativ kapitalismeKunst, økonomi, kreativ kapitalisme
Kunst, økonomi, kreativ kapitalisme
 
Symbiosis international university
Symbiosis international universitySymbiosis international university
Symbiosis international university
 
Greythorn Market Insights - February 2013
Greythorn Market Insights - February 2013Greythorn Market Insights - February 2013
Greythorn Market Insights - February 2013
 
My social representation
My social representationMy social representation
My social representation
 
3 d pie chart circular puzzle with hole in center pieces 8 stages style 1 pow...
3 d pie chart circular puzzle with hole in center pieces 8 stages style 1 pow...3 d pie chart circular puzzle with hole in center pieces 8 stages style 1 pow...
3 d pie chart circular puzzle with hole in center pieces 8 stages style 1 pow...
 
Лесной_план_региона_как_ориентир_для_инвестора
Лесной_план_региона_как_ориентир_для_инвестораЛесной_план_региона_как_ориентир_для_инвестора
Лесной_план_региона_как_ориентир_для_инвестора
 

Similaire à Case study Fundação Benfiica

The Sportskid Whisperer - Project presentation with animation
The Sportskid Whisperer - Project presentation with animationThe Sportskid Whisperer - Project presentation with animation
The Sportskid Whisperer - Project presentation with animation
Andrej Miklavc
 
Graasroots Development Programl
Graasroots Development ProgramlGraasroots Development Programl
Graasroots Development Programl
Moses Kgosibodiba
 

Similaire à Case study Fundação Benfiica (20)

The Sportskid Whisperer - Project presentation with animation
The Sportskid Whisperer - Project presentation with animationThe Sportskid Whisperer - Project presentation with animation
The Sportskid Whisperer - Project presentation with animation
 
The Sportskid Whisperer
The Sportskid Whisperer   The Sportskid Whisperer
The Sportskid Whisperer
 
ForSprots Foundation
ForSprots FoundationForSprots Foundation
ForSprots Foundation
 
JA Bulgaria CoE 2015-2016 UNGC
JA Bulgaria CoE 2015-2016 UNGCJA Bulgaria CoE 2015-2016 UNGC
JA Bulgaria CoE 2015-2016 UNGC
 
Young, active and health
Young, active and healthYoung, active and health
Young, active and health
 
Guidebook athlisi
Guidebook athlisi Guidebook athlisi
Guidebook athlisi
 
Ebook draft son
Ebook draft sonEbook draft son
Ebook draft son
 
E book Consciousconsumersoffuture
E book ConsciousconsumersoffutureE book Consciousconsumersoffuture
E book Consciousconsumersoffuture
 
Football+ Foundation Manual Eng
Football+ Foundation Manual EngFootball+ Foundation Manual Eng
Football+ Foundation Manual Eng
 
Tickball Presentation.pptx
Tickball Presentation.pptxTickball Presentation.pptx
Tickball Presentation.pptx
 
ESC hosting infopack.pdf
ESC hosting infopack.pdfESC hosting infopack.pdf
ESC hosting infopack.pdf
 
Young social entrepreneur
Young social entrepreneurYoung social entrepreneur
Young social entrepreneur
 
Youthpass HR's
Youthpass HR'sYouthpass HR's
Youthpass HR's
 
Graasroots Development Programl
Graasroots Development ProgramlGraasroots Development Programl
Graasroots Development Programl
 
Young Lions CZ 2020 | Marketers - brief
Young Lions CZ 2020 | Marketers - briefYoung Lions CZ 2020 | Marketers - brief
Young Lions CZ 2020 | Marketers - brief
 
Wow booklet good practices
Wow booklet good practicesWow booklet good practices
Wow booklet good practices
 
Social and Emotional Education 2008
Social and Emotional Education 2008Social and Emotional Education 2008
Social and Emotional Education 2008
 
Second presentation
Second presentationSecond presentation
Second presentation
 
ESC KANE OPEN POSITIONS 2023 (1).pdf
ESC KANE OPEN POSITIONS 2023 (1).pdfESC KANE OPEN POSITIONS 2023 (1).pdf
ESC KANE OPEN POSITIONS 2023 (1).pdf
 
Fundraising lfs brochure_v11_in_english-1
Fundraising lfs brochure_v11_in_english-1Fundraising lfs brochure_v11_in_english-1
Fundraising lfs brochure_v11_in_english-1
 

Plus de João Paulo Proença

Plus de João Paulo Proença (20)

AE Ruy Luis Gomes - aler+ todos cont@m
AE Ruy Luis Gomes - aler+ todos cont@m AE Ruy Luis Gomes - aler+ todos cont@m
AE Ruy Luis Gomes - aler+ todos cont@m
 
O impacto da Biblioteca Escolar nas aprendizagens dos alunos - Ross Todd
O impacto da Biblioteca Escolar nas aprendizagens dos alunos - Ross ToddO impacto da Biblioteca Escolar nas aprendizagens dos alunos - Ross Todd
O impacto da Biblioteca Escolar nas aprendizagens dos alunos - Ross Todd
 
I encontro de Bibliotecas Escolares do Seixal Jan 2019 - Valentina Pereira
I encontro de Bibliotecas Escolares do Seixal Jan 2019 - Valentina Pereira I encontro de Bibliotecas Escolares do Seixal Jan 2019 - Valentina Pereira
I encontro de Bibliotecas Escolares do Seixal Jan 2019 - Valentina Pereira
 
Outputs of the ERASMUS + COURAGE Project
Outputs of the ERASMUS + COURAGE Project Outputs of the ERASMUS + COURAGE Project
Outputs of the ERASMUS + COURAGE Project
 
The winner photo
The winner photoThe winner photo
The winner photo
 
Mot for class teachers training course Portugal 2018
Mot for class teachers training course Portugal 2018Mot for class teachers training course Portugal 2018
Mot for class teachers training course Portugal 2018
 
European Course: Ancient Greek history and culture
European Course: Ancient Greek history and cultureEuropean Course: Ancient Greek history and culture
European Course: Ancient Greek history and culture
 
Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...
Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...
Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...
 
Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...
Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...
Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...
 
Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...
Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...
Projeto: "Quem somos, ler o nosso Mundo" 3º Encontro de Bibliotecas Escolares...
 
Projeto "Crescer para a Ciência" AE Romeu Correia , Almada Nov 2017
Projeto "Crescer para a Ciência" AE Romeu Correia , Almada Nov 2017Projeto "Crescer para a Ciência" AE Romeu Correia , Almada Nov 2017
Projeto "Crescer para a Ciência" AE Romeu Correia , Almada Nov 2017
 
Apresentação do livro: Histórias da Ajudaris 2017: Ana Rodrigues
Apresentação do livro: Histórias da Ajudaris 2017: Ana RodriguesApresentação do livro: Histórias da Ajudaris 2017: Ana Rodrigues
Apresentação do livro: Histórias da Ajudaris 2017: Ana Rodrigues
 
Apresentação do livro Histórias da Ajudaris 2017 - Teresa Ferreira
Apresentação do livro Histórias da Ajudaris 2017 - Teresa Ferreira Apresentação do livro Histórias da Ajudaris 2017 - Teresa Ferreira
Apresentação do livro Histórias da Ajudaris 2017 - Teresa Ferreira
 
Projeto Multileituras - AE Anselmo de Andrade
Projeto Multileituras - AE Anselmo de Andrade Projeto Multileituras - AE Anselmo de Andrade
Projeto Multileituras - AE Anselmo de Andrade
 
Projeto Ler+ mar AE, Anselmo de Andrade, Almada
Projeto Ler+ mar AE, Anselmo de Andrade, Almada Projeto Ler+ mar AE, Anselmo de Andrade, Almada
Projeto Ler+ mar AE, Anselmo de Andrade, Almada
 
What is learning and how to support it? prof. Kari Smith
What is learning and how to support it? prof. Kari Smith What is learning and how to support it? prof. Kari Smith
What is learning and how to support it? prof. Kari Smith
 
Projeto ler+ jovem: leituras encenadas. ES Fernão Mendes Pinto
Projeto ler+ jovem: leituras encenadas. ES Fernão Mendes Pinto Projeto ler+ jovem: leituras encenadas. ES Fernão Mendes Pinto
Projeto ler+ jovem: leituras encenadas. ES Fernão Mendes Pinto
 
Bibliotecas Escolares: que desafios a nível local ?
Bibliotecas Escolares: que desafios a nível local ?Bibliotecas Escolares: que desafios a nível local ?
Bibliotecas Escolares: que desafios a nível local ?
 
Slamit7 School visits. Presentation of the elementary school - važeća-M
Slamit7 School visits. Presentation of the elementary school - važeća-MSlamit7 School visits. Presentation of the elementary school - važeća-M
Slamit7 School visits. Presentation of the elementary school - važeća-M
 
Digital learning – the Danish way Marianne Klöcker Educational Advisor, Denmark
Digital learning – the Danish way Marianne Klöcker Educational Advisor, Denmark Digital learning – the Danish way Marianne Klöcker Educational Advisor, Denmark
Digital learning – the Danish way Marianne Klöcker Educational Advisor, Denmark
 

Dernier

Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
MateoGardella
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Dernier (20)

Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 

Case study Fundação Benfiica

  • 1. “Para ti, se não faltares!” “For you, if you attend” Portuguese case study RECIPE Conference Thessaloniki – Greece 3 /10/2016 João Paulo Proença – jp.proenca@gmail.com
  • 2. 1 – The Benfica Club Sport Lisboa e Benfica, commonly known as Benfica, or simply as SLB, is a Portuguese sports club based in Lisbon. The club is best known for its professional football team which plays in Portuguese football league system
  • 3. 1 – The Benfica Club Konstantinos Mitroglou
  • 4. 1 – The Benfica Club
  • 5. 2 – The Benfica Foundation Benfica Foundation was born on 27 Jan 2009. It started as a dream but quickly became a reality in everyone’s life. At a time (2008) when the world was beginning an economic crisis, Sport Lisbon and Benfica helped those who most needed. caring out a place for children and young people at risk or in a situation of exclusion and social weakness.
  • 6. 2 – The Benfica FoundationProjects
  • 7. 2 – The Benfica FoundationProjects
  • 8. 3 – The “For you if you attend” project 6 poles (in clusters of schools) all across Portugal
  • 9. 3 – The “For you if you attend” project
  • 10. 3 – The “For you if you attend” project
  • 11. 3 – The “For you if you attend” project Through sport, such as futsal, the project "Para ti Se não faltares”intends to motivate students to make a greater effort at school in order to: ‐ Increase the link to school, reducing the tendency of early school leaving and absenteeism by promoting attendance; ‐ Empower young people, making them the main actors in their decisions and responsible for their behavior, their attitudes and the social and personal consequences of their actions; ‐ … ‐ Promote sports and consequently the health and well‐being of young people, reinforcing the adoption of healthy lifestyles; ‐ Promote social inclusion; ‐ …
  • 12. 3 – The “For you if you attend” project But how does the project work? The Project strategy is based on the assumption that Benfica brand has a strong potential to communicate with different audiences, as well as the strength of its immediate association with sports. Believing also that sport is an excellent tool to promote personal and social skills.
  • 13. 3 – The “For you if you attend” project But how does the project work?
  • 14. 3 – The “For you if you attend” project The Project Operation At the time of enrollment in the project, the person takes a formal, written individual commitment - Social Contract –acknowledged by all stakeholders, family, class teacher and project team. Based on this commitment the project methodology is developed. In synthesis: The merit is rewarded Attendance and behaviour are exchanged by the ”Benfica brand” Here we have Benfica it's for me! if:
  • 15. 3 – The “For you if you attend” project
  • 16. 3 – The “For you if you attend” project In every day life the project at school is defined by weekly activities through which the established social contract established will be reinforced. - sports activities to be selected by the young people according to the conditions or local objectives - Activities for personal and social development and promotion of basic skills. - Development of language skills including oral and written expression; development of mathematical skills including logical reasoning; development of skills in information and communication technologies (ICT).
  • 17. 3 – The “For you if you attend” project
  • 18. 3 – The “For you if you attend” project
  • 19. 3 – The “For you if you attend” project
  • 20. 3 – The “For you if you attend” project Conclusions: Benfica Foundation program allows us to conclude that it is possible to improve behaviour, results, motivation and to reduce absenteeism and dropouts through the collaboration with occupational programs in sport (may be financed by clubs or others) and in workshops where we work on values, where only students who attend school are allowed to.
  • 21. 3 – The “For you if you attend” project WHAT WORKS WHERE WHY - Close partnership between coaches, class teachers and parents. - Sports (indoor football), the brand and popular athletes as role models to work on social and emotional skills. - In schools/ groups of students with behaviour and/or absence problems. - Feel rewarded and recognized (families too) by experiencing success in sports, participating in events, wearing the brand.