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Women Need Support to Breastfeed Successfully Write your Name /Organisation date and Place here
Global Strategy for Infant and Young Child Feeding ,[object Object]
Life begins here ….
Optimal Infant and Young Child Feeding ,[object Object],[object Object],[object Object]
Science Support
Risk of neonatal mortality according to time of initiation of breastfeeding Pediatrics 2006;117:380-386 Six times more risk of death
Deaths attributed to sub-optimal breastfeeding among children
Impact of Suboptimum breastfeeding on child mortality and DALYs Due to Non- EBF Due to Non- EBF 1.4 million deaths due to suboptimum breastfeeding  43.5 million DALYs due to suboptimum breastfeeding
Long term effects ,[object Object],[object Object]
Exclusive breastfeeding Reduces HIV Transmission Risk Lancet , 31 March 2007
What women need to succeed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Women All Over the World Need Support
Women at work …need support Crèches etc.
What matters to succeed
Successful Breastfeeding… ,[object Object],Anatomy of the Breast ,[object Object],[object Object],[object Object],[object Object],[object Object]
Signs of Correct Attachment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incorrect Sucking Position ,[object Object],[object Object],[object Object],[object Object],[object Object]
Causes of Incorrect Attachment ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],The Prolactin reflex Baby sucking Sensory Impulses from nipple Prolactin in blood Breastmilk Production
The Oxytocin reflex Breastmilk Transfer ,[object Object],[object Object],Baby sucking Sensory Impulses from nipple Oxytocin in blood
How does the mother’s confidence play part Breastmilk Transfer Thinks lovingly of baby CONFIDENCE  Sound of baby Sight of baby Pain Worry Stress Doubt
The Feeling of “Not Enough Milk” ,[object Object],[object Object],[object Object],[object Object]
Women need help of this kind…
Which children grow healthy and achieve development potential? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One way to Support is to Sign up
Mum power: The friends from ante-natal class converge on McDonald's for the feed-in. Maddie Reynolds is fourth from the left
Make breastfeeding visible, and more widely available !! The First Lady of Timor Leste at 7 th  Ministerial Consultation on Children Thank you

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Women Need Support

Notes de l'éditeur

  1. Add your name and other details for use. Edit/ add / delete/ or change the way it suits you. This is to assist you in speaking to a group or mothers or students or any other audience.
  2. WHO and UNICEF jointly developed the Global Strategy for Infant and Young Child Feeding to revitalize world attention to the impact that feeding practices have on the nutritional status, growth and development, health, and thus the very survival of infants and young children
  3. We strive for nature , here is is a baby who tries to lactch on…what do you think if she needs support !
  4. As a global public health recommendation, breastfeeding should be started within one hour of birth. Infants should be exclusively breastfed for the first six months of life to achieve optimal growth, development and health. Thereafter, to meet their evolving nutritional requirements, infants should receive nutritionally adequate and safe complementary foods whilebreastfeeding continues for up to two years of age or beyond.
  5. There has been enough scientific, research evidence to establish numerous benefits of exclusive breastfeeding and detrimental effects of formula feeding for the baby, the mother, the family, the society and the world.
  6. A study from Ghana showed an association between timing of breastfeeding and newborn survival. The study showed that 22% of all neonatal deaths could be prevented if all women could initiate breastfeeding within one hour of birth. If the initiation of breastfeeding is delayed for more than three days, the risk of mortality increase six times.
  7. In this slide you would see that out of deaths occurring during the first six months, 53% of pneumonia and 55% of diarrhea is because of suboptimal feeding practices. Similarly during the second six months these figures are 18 and 25% respectively. This is sufficient to say that human, financial and physical mechanisms and resources must be matched to achieve optimal feeding practices.
  8. Large disease burden is attributed to suboptimum breastfeeding, it leads to 1.4 million I.e.12% of all under-five deaths and 43.55 million DALYs which is 10% of global Under-5 DALYs. Most of the deaths 1.06 million and 37 million DALYs are attributed to non exclusive breastfeeding during first six months.
  9. Breastfeeding is also linked with childhood intelligence and better adult health. A meta-analysis of available evidences by WHO conclusivelyestablishes protective role of breastfeeding on obesity, diabetes, hypertension and resultant cardiovascular disease later in the life.
  10. The new evidence arrives from S Africa first time such study has removed confusion on role of breastfeeding during HIV infection and points out that exclusive breastfeeding actually can reduce transmission , about 4 % of postnatal transmission occurs due to breastfeeding . Transmission is doubled with mixed feeding, i.e. breastfeeding plus other milk feeds, and it is 11 times higher if solids were used to feed babies along with breastfeeding during first is months. In a country of mixed feeders it becomes quite relevant to call for a national policy that is clear enough to provide skilled counselling and practical and physical support needed to begin breastfeeding within one hour, and maintain exclusive breastfeeding in all women, so that we can reduce the cohort of positive HIV babies. Of course in HIV positive women the consensus evolved at the 2006 WHO Technical consultation is to … “Exclusive breastfeeding is recommended for HIV-infected women for the first 6 months of life unless replacement feeding is acceptable, feasible, affordable, sustainable and safe for them and their infants before that time. Consistent messages, frequent, high quality counseling”
  11. Please read the bullets one by one.
  12. Women need support in every corner of the world. They need to be supported in their roles for caring their children, and breastfeeding comes as the first role, once they become mothers. YOU MAY LIKE TO USE FACES FROM YOUR REGION ALSO.
  13. Working mothers needs support to achieve successful exclusive breastfeeding in the form of ensuring effective enforcement of maternity benefit services and provisions of supportive child care services like provision of crèche’, facility for expression and storage of breast milk etc.
  14. For a mother to succeed in breastfeeding, she should be aware of the mechanism of breast milk production and also the transfer of the breast milk from mothers’ breasts to the baby.
  15. Lets study a bit how breasts produce milk ! Anatomy and Physiology of this!!Nipple - The part of breast through which the milk flows is called nipple. When the baby suckles, the brain gets necessary message to produce the milk.Areola - Around the nipple there is a circle of dark skin called areola. Beneath the areola the milk is collected. Therefore areola must go inside the baby’s mouth in order to draw milk.Bunches of milk secreting cells - There are millions of bunches called \"alveloi\" made up of milk secreting cells inside the breasts. Different size breasts have same number of these cells. The diagram shows only a few of these bunches, the box shows three of them enlarged. A hormone makes these cells produce milk. Another hormone helps milk flow. These bunches of milk secreting cells are surrounded by supporting tissue and fat. It is the fat and other tissue which gives the breast its shape, and which makes most of the difference between large and small breasts. Different sized breasts produce milk in quantity that is sufficient for the child.
  16. A correctly attached baby has her mouth wide open, with the lower lip turned outside, chin touching the breast, and large black portion of the breast and nipple in side her mouth.
  17. Exactly opposite happens in case of an incorrect attachment
  18. Please read out the bullets for describing the causes of poor attachment
  19. (Production of breatsmilk - Prolactin reflex)We will now see how the breast milk is produced. As the baby suckles on the breast ,it provides a sensory stimulus through nerve endings in the nipple to the anterior pituitary gland situated in the brain,resulting in the release of hormone called prolactin. This hormone acts on glands in the breast for milk production. Thus, milk production is dependent on the sucking stimulus i.e. more the baby sucks more prolactin will be secreted and hence more milk will be produced …-click-…More prolactin is produced at night. Prolactin is helpful in producing next feed and in suppression of ovulation.
  20. We will now see how the breast milk is transferred from the mothers’ breast to the baby’s mouth. As the baby suckles on the breast .it provides a sensory stimulus through nerve endings in the nipple to the posterior pituitary gland situated in the brain,resulting in the release of hormone called oxytocin. This hormone acts on the muscle cells surrounding the milk producing glands in the breast. It propels the milk from the milk producing glands towards the nipple. Thus, milk transfer is dependent on the sucking stimulus i.e. more the baby sucks more prolactin will be pushed towards the nipple and hence more milk will be available to the baby to suckle.More prolactin is produced at night. Prolactin is helpful in producing next feed and in suppression of ovulation.
  21. The release of oxytocin is influenced by mothers’ psychological and physical condition. If mother is confident about her ability to breast feed and she thinks positively about the baby, the release of oxytocin increases. If reverse is the state of mind of the mother, less oxytocin is released even if frequent suckling is attempted. Also, if mother is having any pain, worry, stress or doubt; release of oxytocin decreases. Mother needs support to maintain her confidence. This tender requirement is exploited by the formula making companies who starts there communication by saying “ if you do not have enough milk….” there by negatively effecting the confidence of the mother.
  22. Sometimes mothers complaint that “I do not have enough milk”. This is the most common reason given by the mother for introducing artificial feed. When the mother does not get cooperation and help from her family. She easily loses confidence in herself. She remains tense and due to this her milk flow is reduced. If by any reason baby does not suckle enough then the milk supply is reduced. This is the time when the mother needs help from a trained counselor to reinstate her confidence and to ensure frequent and effective suckling.
  23. Mothers need space, friendly counselors to help them in expressing milk/breastfeeding and acceptance of breastfeeding as the societal norm as the ideal feeding for the infant.
  24. The slide shows certain preconditions to make children health and developed, in yellow you see the preventive approaches, and in white is the curative one.
  25. You may support the cause of breastfeeding by signing a petition on-line at .http://www.onemillioncampaign.org/en/Details_Petitions.aspx .
  26. Celebrities endorsing breastfeeding may help in establishing breastfeeding in the society as the natural way of feeding the infant. Here you may se the first lady of Timor Leste’ breastfeeding her child and allowing to get her photographed to share it with others.