Facebook integrations

1. FACEBOOK INTEGRATIONS WORDCAMP ORLANDO 2016

2. WHERETO START Goal Audience Platforms Integration

3. WHY FACEBOOK Straightforward platform Large clearly deﬁned audience Easy to Generate Engagement - Join groups, Like Pages Use tools to keep your Page active Easy conversion – links to your site, accept payments directly Effective, inexpensive advertisements Integration with Instagram Ads

4. PLUGINS Like & Share Buttons Facebook Comments Facebook Members - who else likes this page? Facebook Albums Post Scheduler

5. EMBEDDING POSTS Released July 2016 For public posts, you can embed posts and comments to your WP website or blog Use Case - testimonials, quotes, references, interactive content, VIDEOS

6. MANAGINGYOUR PAGE Are you Veriﬁed?

7. MANAGINGYOUR PAGE Are you Veriﬁed?

8. MANAGINGYOUR PAGE Checking your Stats - www.likealyzer.com

9. MANAGINGYOUR PAGE When to upgrade to Business Manager Check your Settings Respond to Interactions Use facebook.com/business Understand the balance between types of posts: Information Sharing Engagement Sales Original Content

10. FACEBOOK ADS Start simple with Boosted Posts Select Objective, Audience, Post Button, Daily Budget Estimated Target Reach Select a Pixel…

11. FACEBOOK ADS What’s a Pixel? Only ONE Pixel per Facebook Account Edit your Pixel for maximum use Track events Track conversions

12. FACEBOOK ADS Standard Events

13. FACEBOOK ADS Custom Conversions - you can create up to 40. Gives more customization within an event

14. INSTALLTHE PIXEL Install anywhere between the <head> and </head> tags on your page All pages will have the base code, some pages will have the standard events code added as well

15. TARGET ANDTHEN RE-TARGET Re-Targeting makes sure your audience is reallyYOUR AUDIENCE Developers Tip - add an init call to pass customer information for retargeting. email phone number ﬁrst name last name city, state, zip gender date of birth

16. NICOLE PERPILLANT NICOLE@DTHERO.COM @DT_NICOLE

Facebook integrations

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Facebook integrations

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