Issues in Marketing Communication: LIVErtising 18.07 From SEO To SXO
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Keynote 07 of my Master course in digital marketing communication at IHECS, Brussels
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Issues in Marketing Communication: LIVErtising 18.07 From SEO To SXO
- 1. LIVErtising.netS 2017-18 1 11 Issues in Marketing Communication: LIVErtising 18.07 From SEO To SXO
- 4. LIVErtising.netS 2017-18 4 http://nibbler.silktide.com/ Yes, dear #LIVErtising student, go ahead, test any website of interest to you before our next lecture SEO
- 29. LIVErtising.netS 2017-18 13 What is SEO? 1
- 30. Search engine optimization, or SEO, is the process by which your site can climb to first position in search engine rankings for a relevant keyword.
- 31. Search engine optimization, or SEO, is the process by which your site can climb to first position in search engine rankings for a relevant keyword.
- 33. Search engine optimization, or SEO, is the process of improving your website so that it attracts more visitors from search engines, helping you meet business objectives.
- 35. LIVErtising.netS 2017-18 16 Positioning: #1 S E O ?2
- 36. LIVErtising.netS 2017-18 16 Positioning: #1 S E O ?2
- 37. LIVErtising.netS 2017-18 Give us a call now 17 IP address / GPS location the Seach Engine version the search engine language the browser settings search history your device SocMed signals (which, likes, friends…) + all personalisation features
- 38. LIVErtising.netS 2017-18 Give us a call now 17 IP address / GPS location the Seach Engine version the search engine language the browser settings search history your device SocMed signals (which, likes, friends…) + all personalisation features 50+
- 39. LIVErtising.netS 2017-18 Give us a call now 17 IP address / GPS location the Seach Engine version the search engine language the browser settings search history your device SocMed signals (which, likes, friends…) + all personalisation features 50+
- 44. LIVErtising.netS 2017-18 19 Rich answers Featured snippets
- 45. LIVErtising.netS 2017-18 19 80%Rich answers Featured snippets
- 51. LIVErtising.netS 2017-18 !23 SEO is DEAD! 3
- 53. LIVErtising.netS 2017-18 bLACK HAT / SpamdExing
- 56. LIVErtising.netS 2017-18 27 Invisible text means writing white text, a list of keywords, on a white background to make them invisible to the human visitor, but readable by the search bot.
- 57. LIVErtising.netS 2017-18 27 Invisible text means writing white text, a list of keywords, on a white background to make them invisible to the human visitor, but readable by the search bot.
- 61. LIVErtising.netS 2017-18 31 1 2 3 45 6
- 62. LIVErtising.netS 2017-18 31 Link farming 1 2 3 45 6
- 63. LIVErtising.netS 2017-18 31 Link farming 1 2 3 45 6 Keyword stuffing
- 64. LIVErtising.netS 2017-18 31 Invisible text Link farming 1 2 3 45 6 Keyword stuffing
- 65. LIVErtising.netS 2017-18 31 Invisible text Cloaking Link farming 1 2 3 45 6 Keyword stuffing
- 66. LIVErtising.netS 2017-18 31 Invisible text Cloaking Link farming Duplicate content 1 2 3 45 6 Keyword stuffing
- 67. LIVErtising.netS 2017-18 31 Invisible text Cloaking Content scraping Content spinning Link farming Duplicate content 1 2 3 45 6 Keyword stuffing
- 74. LIVErtising.netS 2017-18 33 Distance Position Co-occurrence Main vs subtopics
- 75. LIVErtising.netS 2017-18 33 Distance Position Co-occurrence Main vs subtopics
- 79. LIVErtising.netS 2017-18 34 http://seopressor.com/blog/best-seo-techniques-for-your-website/ UXGF
- 80. LIVErtising.netS 2017-18 34 http://seopressor.com/blog/best-seo-techniques-for-your-website/ UXGF + = SXO
- 85. LIVErtising.netS 2017-18 Timely or timeless Targeted Value-added Consistent UX
- 99. LIVErtising.netS 2017-18 42 01. 02. 03. 04. 05. Unsuccessful SEO Spamdexing, black hat Using Bing instead of Google Destroying your competitor’s ranking Trying to rank as low as possible Negative SEO
- 100. LIVErtising.netS 2017-18 42 01. 02. 03. 04. 05. Unsuccessful SEO Spamdexing, black hat Using Bing instead of Google Destroying your competitor’s ranking Trying to rank as low as possible Negative SEO
- 103. LIVErtising.netS 2017-18 !45 SEO is a technical job! 4
- 108. The study of naturally occurring communication, behaviors and signals that bring the voice of people’s lives, opinions and searches to build your brandscape. Adapted from Stephen D. Rappaport, Listen First, Advertising Research Foundation The study of naturally occurring communication, behaviors and signals that bring the voice of people’s lives, opinions and searches to build your brandscape. Adapted from Stephen D. Rappaport, Listen First, Advertising Research Foundation
- 109. persona disguised demographic actual needs, expectations & objections profile of the intended customer
- 110. LIVErtising.netS 2017-18 !49 SEO’s goal is: driving visitors 5
- 111. LIVErtising.netS 2017-18 !49 SEO’s goal is: driving visitors 5
- 112. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 100 prospects 10 leads 1 sale
- 113. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 100 prospects 10 leads 1 sale
- 114. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 100 prospects 10 leads 1 sale
- 115. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 100 prospects 10 leads 1 sale x2
- 116. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 100 prospects 200 prospects 10 leads 1 sale x2
- 117. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 100 prospects 200 prospects 10 leads 20 leads 1 sale x2
- 118. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 100 prospects 200 prospects 10 leads 20 leads 1 sale 2 sales x2
- 119. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 100 prospects 200 prospects 10 leads 20 leads 1 sale 2 sales x2 x2
- 120. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 1000 visitors 100 prospects 200 prospects 200 prospects 10 leads 20 leads 40 leads 1 sale 2 sales 8 sales x2 x2
- 121. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 1000 visitors 100 prospects 200 prospects 200 prospects 10 leads 20 leads 40 leads 1 sale 2 sales 8 sales x2 x2 x2
- 122. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 1000 visitors 100 prospects 200 prospects 200 prospects 10 leads 20 leads 40 leads 1 sale 2 sales 8 sales x2 x8 x2 x2
- 123. LIVErtising.net 50 Why is a CONVERSION focus needed more than a VISITOR focus? 10ù cr 1 &ààà VISITS 10% CR & 1000 visits 10% CR & 2000 visits 20% CR & 1000 visits 1000 visitors 2000 visitors 1000 visitors 100 prospects 200 prospects 200 prospects 10 leads 20 leads 40 leads 1 sale 2 sales 8 sales x2 x8 Growth hacking x2 x2
- 127. A LANDING PAGE A HOMEPAGE A LEAD A VISITOR
- 128. A LANDING PAGE A HOMEPAGE A LEAD A VISITOR
- 130. LIVErtising.netS 2017-18 www.stateofdigital.com/three-pillars-seo/ spiders the web identifies & follows hyperlinks identifies new content & changes analyses content analyses link graphs renders web pages interprets query intent & context retrieves relevant docs from index ranks documents
- 131. LIVErtising.netS 2017-18 www.stateofdigital.com/three-pillars-seo/ Crawler spiders the web identifies & follows hyperlinks identifies new content & changes analyses content analyses link graphs renders web pages interprets query intent & context retrieves relevant docs from index ranks documents
- 132. LIVErtising.netS 2017-18 www.stateofdigital.com/three-pillars-seo/ Crawler Indexer spiders the web identifies & follows hyperlinks identifies new content & changes analyses content analyses link graphs renders web pages interprets query intent & context retrieves relevant docs from index ranks documents
- 133. LIVErtising.netS 2017-18 www.stateofdigital.com/three-pillars-seo/ Query engine Crawler Indexer spiders the web identifies & follows hyperlinks identifies new content & changes analyses content analyses link graphs renders web pages interprets query intent & context retrieves relevant docs from index ranks documents
- 134. LIVErtising.netS 2017-18 www.stateofdigital.com/three-pillars-seo/ Query engine Crawler Indexer spiders the web identifies & follows hyperlinks identifies new content & changes analyses content analyses link graphs renders web pages interprets query intent & context retrieves relevant docs from index ranks documents Ranking
- 135. LIVErtising.netS 2017-18 www.stateofdigital.com/three-pillars-seo/ Query engine Crawler Indexer spiders the web identifies & follows hyperlinks identifies new content & changes analyses content analyses link graphs renders web pages interprets query intent & context retrieves relevant docs from index ranks documents Ranking Crawling
- 136. LIVErtising.netS 2017-18 www.stateofdigital.com/three-pillars-seo/ Query engine Crawler Indexer spiders the web identifies & follows hyperlinks identifies new content & changes analyses content analyses link graphs renders web pages interprets query intent & context retrieves relevant docs from index ranks documents Ranking Crawling Indexing
- 137. LIVErtising.net User view VS. bot view 54
- 138. LIVErtising.net User view VS. bot view 54
- 140. LIVErtising.netS 2017-18 SEO See how well a page follows the Google guidelines Crawling Indexing
- 142. LIVErtising.netS 2017-18 approaches / methods / methodologies / techniques
- 143. LIVErtising.netS 2017-18 approaches / methods / methodologies / techniques2
- 150. LIVErtising.netS 2017-18 60 UXGF + robot.txt ON
- 151. LIVErtising.netS 2017-18 60 UXGF + robot.txt - flash ON
- 159. LIVErtising.net 63 What are the 2 basic approaches to SEO? ON-site OFF-site 01 02 03 04 Links Trust Social Profile Blocking UX GF
- 160. LIVErtising.net 63 What are the 2 basic approaches to SEO? ON-site OFF-site 01 02 03 04 Links Trust Social Profile Blocking OFF-site UX GF
- 161. LIVErtising.net 63 What are the 2 basic approaches to SEO? ON-site OFF-site 01 02 03 04 Links Trust Social Profile Blocking OFF-site 03Links Trust Social UX GF
- 173. LIVErtising.netS 2017-18 SEO in its context
- 174. LIVErtising.netS 2017-18 68 PLAN of ACTIONS Strategy Tactic 2 Tactic 1 Tactic 3 Tactic N K P I metrics OBJCy
- 175. LIVErtising.netS 2017-18 !69 1. 1st position on a keyword 2. online traffic increase
- 176. LIVErtising.netS 2017-18 !69 1. 1st position on a keyword 2. online traffic increase
- 177. LIVErtising.netS 2017-18 !69 1. 1st position on a keyword 2. online traffic increase
- 178. LIVErtising.netS 2017-18 !69 1. 1st position on a keyword 2. online traffic increase 1. increase in sales 2. decrease in acquisition costs 3. increase in shop visits 4. branding 5. ROI on- & offline
- 179. LIVErtising.netS 2017-18 !69 1. 1st position on a keyword 2. online traffic increase 1. increase in sales 2. decrease in acquisition costs 3. increase in shop visits 4. branding 5. ROI on- & offline
- 180. LIVErtising.netS 2017-18 !69 1. 1st position on a keyword 2. online traffic increase 1. increase in sales 2. decrease in acquisition costs 3. increase in shop visits 4. branding 5. ROI on- & offline SEE THINK DO CARE
- 181. LIVErtising.netS 2017-18 !69 1. 1st position on a keyword 2. online traffic increase 1. increase in sales 2. decrease in acquisition costs 3. increase in shop visits 4. branding 5. ROI on- & offline SEE THINK DO CARE
- 184. LIVErtising.netS 2017-18 SEE THINK DO Your largest addressable audience: = People who wear clothes (use shoes / phones…)
- 185. LIVErtising.netS 2017-18 SEE THINK DO Your (…) audience with a commercial intent: = People (…) and are thinking they need some Your largest addressable audience: = People who wear clothes (use shoes / phones…)
- 186. LIVErtising.netS 2017-18 SEE THINK DO Your (…) audience with a commercial intent: = People (…) and are thinking they need some Your (…) audience with a specific (…) intent: = People (…) and are looking to buy some now Your largest addressable audience: = People who wear clothes (use shoes / phones…)
- 187. LIVErtising.netS 2017-18 SEE THINK DO Your (…) audience with a commercial intent: = People (…) and are thinking they need some Your (…) audience with a specific (…) intent: = People (…) and are looking to buy some now Your largest addressable audience: = People who wear clothes (use shoes / phones…)
- 188. LIVErtising.netS 2017-18 SEE THINK DO Your (…) audience with a commercial intent: = People (…) and are thinking they need some Your (…) audience with a specific (…) intent: = People (…) and are looking to buy some now Your largest addressable audience: = People who wear clothes (use shoes / phones…)
- 189. LIVErtising.netS 2017-18 SEE THINK DO Your (…) audience with a commercial intent: = People (…) and are thinking they need some Your (…) audience with a specific (…) intent: = People (…) and are looking to buy some now CARE Your customers you want to turn into advocates: = People who have bought your shoes twice Your largest addressable audience: = People who wear clothes (use shoes / phones…)
- 193. LIVErtising.netS 2017-18 !72 Technique Content Content Technique = GF UX Social signals
- 201. The study of naturally occurring communication, behaviors and signals that bring the voice of people’s lives, opinions and searches to build your brandscape. Adapted from Stephen D. Rappaport, Listen First, Advertising Research Foundation The study of naturally occurring communication, behaviors and signals that bring the voice of people’s lives, opinions and searches to build your brandscape. Adapted from Stephen D. Rappaport, Listen First, Advertising Research Foundation
- 202. persona disguised demographic actual needs, expectations & objections profile of the intended customer
- 203. LIVErtising.net 76 The building blocks of any activity P E M
- 208. LIVErtising.netS 2017-18 1.21 “ 1 Page load speed
- 218. LIVErtising.net Mobile page load speed VS Conversion 85 0 0,5 1 1,5 2 2.4 2.7 3 3.3 3.6 4.2 4.8 5.7 https://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/ Seconds % Load time CR
- 219. LIVErtising.net Mobile page load speed VS Conversion 85 0 0,5 1 1,5 2 2.4 2.7 3 3.3 3.6 4.2 4.8 5.7 Mobile pages that are 1 second faster experience up to 27% increase in conversion rate https://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/ Seconds % Load time CR
- 222. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition # searches # keywords in the query Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 223. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition # searches # keywords in the query Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 224. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition # searches # keywords in the query Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 225. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition # searches # keywords in the query Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 226. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition # searches # keywords in the query Head keywords Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 227. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition # searches # keywords in the query Long Tail keywords Head keywords Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 228. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition SEE # searches # keywords in the query Long Tail keywords Head keywords Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 229. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition SEE THINK # searches # keywords in the query Long Tail keywords Head keywords Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 230. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition SEE THINK DO # searches # keywords in the query Long Tail keywords Head keywords Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 231. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition SEE THINK DO # searches # keywords in the query Long Tail keywords Head keywords Volume Competition Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 232. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition SEE THINK DO # searches # keywords in the query Long Tail keywords Head keywords Volume Competition Ranking Conversion Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 233. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition SEE THINK DO # searches # keywords in the query Long Tail keywords Head keywords Volume Competition Ranking Conversion Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 234. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition SEE THINK DO # searches # keywords in the query Long Tail keywords Head keywords Volume Competition Ranking Conversion Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 235. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition SEE THINK DO # searches # keywords in the query Long Tail keywords Head keywords Volume Competition Ranking Conversion Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 236. LIVErtising.net IHECS 2016-17 87 http://www.forbes.com/sites/joshsteimle/2014/12/23/the-long-tail-and-why-your-seo-keyword-strategy-is-wrong/#59ff746e5b83 HIGH VOLUME High competition SEE THINK DO # searches # keywords in the query Long Tail keywords Head keywords Volume Competition Ranking Conversion Low VOLUME Low competition Hard to rank Hard to convert Easy to rank Easy to convert
- 237. LIVErtising.netS 2017-18 88 SHORT TAIL: “Tablet” LONG TAIL: “10.5-inch iPad Pro White 256Gb Brussels” Search Volume Competition Focus Cost Converstion Rate
- 238. LIVErtising.netS 2017-18 88 SHORT TAIL: “Tablet” LONG TAIL: “10.5-inch iPad Pro White 256Gb Brussels” Search Volume Competition Focus Cost Converstion Rate
- 239. LIVErtising.netS 2017-18 88 SHORT TAIL: “Tablet” LONG TAIL: “10.5-inch iPad Pro White 256Gb Brussels” Search Volume Competition Focus Cost Converstion Rate
- 240. LIVErtising.netS 2017-18 88 SHORT TAIL: “Tablet” LONG TAIL: “10.5-inch iPad Pro White 256Gb Brussels” Search Volume Competition Focus Cost Converstion Rate
- 241. LIVErtising.netS 2017-18 88 SHORT TAIL: “Tablet” LONG TAIL: “10.5-inch iPad Pro White 256Gb Brussels” Search Volume Competition Focus Cost Converstion Rate
- 242. LIVErtising.netS 2017-18 88 SHORT TAIL: “Tablet” LONG TAIL: “10.5-inch iPad Pro White 256Gb Brussels” Search Volume Competition Focus Cost Converstion Rate
- 243. LIVErtising.net How do you carry out keyword research? 89
- 244. LIVErtising.net How do you carry out keyword research? 89 A A O P
- 245. LIVErtising.net How do you carry out keyword research? 89 Objectives A A O P
- 246. LIVErtising.net How do you carry out keyword research? 89 Analytics Objectives A A O P
- 247. LIVErtising.net How do you carry out keyword research? 89 Analytics Alternatives Objectives A A O P
- 248. LIVErtising.net How do you carry out keyword research? 89 Personas Analytics Alternatives Objectives A A O P
- 249. LIVErtising.net How do you carry out keyword research? 89 Personas Analytics Alternatives Objectives A A O P See Think Do Care
- 250. LIVErtising.net How do you carry out keyword research? 89 Personas Analytics Alternatives Objectives A A O P See Think Do Care Bounce Rate
- 251. LIVErtising.net How do you carry out keyword research? 89 Personas Analytics Alternatives Objectives A A O P See Think Do Care Bounce Rate Research- based; non Demographics
- 272. LIVErtising.netS 2017-18 NAP SEO Rue de l’Etuve, 58-60
- 273. LIVErtising.netS 2017-18 NAP SEO Rue de l’Etuve, 58-60 Rue de l’Etuve, 58
- 274. LIVErtising.netS 2017-18 NAP SEO Rue de l’Etuve, 58-60 Rue de l’Etuve, 58 60 Rue de l’Etuve
- 276. LIVErtising.netS 2017-18 98 NAP Gallilée
- 277. LIVErtising.netS 2017-18 98 NAP Gallilée Gallillée
- 278. LIVErtising.netS 2017-18 98 NAP Gallilée Gallillée
- 279. LIVErtising.netS 2017-18 98 NAP Gallilée Gallillée des communications sociales
- 280. LIVErtising.netS 2017-18 98 NAP Gallilée Gallillée de communication sociale des communications sociales
- 281. LIVErtising.netS 2017-18 98 NAP Gallilée Gallillée de communication sociale des communications sociales
- 282. LIVErtising.net 99 What is my LOCAL SEO to-do list? Get your basic SEO in good shape • Long Tail geo-specific keywords • Unique local page for each store • NAP Claim your local profiles • Search engines • Directories • Check them • Optimize them Encourage reviews & ratings • Validates your business • boosts ranking • boosts CTR • boosts conversion Your customers like visual • SE & socmed like them too • product demos • store front, staff • ALT-tags Update your profiles IRT • specials & news • across ALL platforms • NAP
- 283. LIVErtising.net 99 What is my LOCAL SEO to-do list? Get your basic SEO in good shape • Long Tail geo-specific keywords • Unique local page for each store • NAP Claim your local profiles • Search engines • Directories • Check them • Optimize them Encourage reviews & ratings • Validates your business • boosts ranking • boosts CTR • boosts conversion Your customers like visual • SE & socmed like them too • product demos • store front, staff • ALT-tags Update your profiles IRT • specials & news • across ALL platforms • NAP 1
- 284. LIVErtising.net 99 What is my LOCAL SEO to-do list? Get your basic SEO in good shape • Long Tail geo-specific keywords • Unique local page for each store • NAP Claim your local profiles • Search engines • Directories • Check them • Optimize them Encourage reviews & ratings • Validates your business • boosts ranking • boosts CTR • boosts conversion Your customers like visual • SE & socmed like them too • product demos • store front, staff • ALT-tags Update your profiles IRT • specials & news • across ALL platforms • NAP 1 2
- 285. LIVErtising.net 99 What is my LOCAL SEO to-do list? Get your basic SEO in good shape • Long Tail geo-specific keywords • Unique local page for each store • NAP Claim your local profiles • Search engines • Directories • Check them • Optimize them Encourage reviews & ratings • Validates your business • boosts ranking • boosts CTR • boosts conversion Your customers like visual • SE & socmed like them too • product demos • store front, staff • ALT-tags Update your profiles IRT • specials & news • across ALL platforms • NAP 1 2 3
- 286. LIVErtising.net 99 What is my LOCAL SEO to-do list? Get your basic SEO in good shape • Long Tail geo-specific keywords • Unique local page for each store • NAP Claim your local profiles • Search engines • Directories • Check them • Optimize them Encourage reviews & ratings • Validates your business • boosts ranking • boosts CTR • boosts conversion Your customers like visual • SE & socmed like them too • product demos • store front, staff • ALT-tags Update your profiles IRT • specials & news • across ALL platforms • NAP 1 2 3 4
- 287. LIVErtising.net 99 What is my LOCAL SEO to-do list? Get your basic SEO in good shape • Long Tail geo-specific keywords • Unique local page for each store • NAP Claim your local profiles • Search engines • Directories • Check them • Optimize them Encourage reviews & ratings • Validates your business • boosts ranking • boosts CTR • boosts conversion Your customers like visual • SE & socmed like them too • product demos • store front, staff • ALT-tags Update your profiles IRT • specials & news • across ALL platforms • NAP 1 2 3 4 5