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Jean-Paul Schaddé van Dooren
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Social Media als marketinginstrument. www.gemeentewestland.nl/Smartsite.shtml?id=139516
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Social Media Workshop #westlandevent
1.
#westlandevent
2.
@jpschadde
3.
4.
5.
Social media marketing
6.
“We think the
future of advertising is great products that have marketing embedded in them” Jeff Hicks, CEO Crispin Porter + Bogusky, 2006
7.
8.
9.
Zijn er nog
vragen?
10.
11.
12.
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14.
15.
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Hoeveel bezoekers?
17.
Whichsocial media are
there?
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@jpschadde
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Medewerkers zijn aanwezig
op social media
36.
Social media. What’sitabout?
37.
38.
Don’tjustshout!
39.
listen
40.
but also…
41.
quote @shitmydadsays “Look,
we're basically on earth to shit and fuck. So unless your job's to help people shit or fuck, it's not that important, so relax.”
42.
pick the right
tools/media
43.
Dell outlet
44.
Dell facebook
45.
Dell facebook b2b
46.
Papa John’s
47.
Kwekerij Peter vd
Plas
48.
49.
H&M Facebook
50.
Hunkemöller
51.
Kodak
52.
53.
Interflora
54.
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The big four
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Twitter - lists
60.
Twitter – lists
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LinkedIn Companies
63.
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study (crowd)
69.
engage
70.
PeopleshouldLIKEyouonfacebook, RETWEETyourtweets, repostyourpictures
and FAVORITEyouryoutubevideos. influence
71.
Activate!
72.
hihi http://www.slideshare.net/Weave/
73.
Social media toolkit
74.
Find out whatnetwork
to use
75.
social monitoring
76.
Recent hits at
google
77.
Twitter search
78.
Google trends
79.
Google alerts
80.
Metricsfor sent links
81.
Google analytics
82.
83.
Thanks!