This presentation was delivered in January 2010 to the Hartford Area Business Economists (HABE) in Hartford, CT. It focuses on the changing nature of work and implications for regional economic development.
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Future of Work and the Future Workforce
1. The Future of Work and the Future Workforce:The Community Response Hartford Area Business Economists Hartford, Connecticut January 20, 2010 James Ware, PhD. Executive Producer Work Design Collaborative
3. Someone has Hit the “Reset” Button(Jeffrey Immelt, CEO, General Electric) We Believe: The economy is in the early stages of a fundamental transformation in the way work is organized, managed, and performed. We Know: Embracing “work anywhere” approaches can reduce workforce support costs by as much as 40%. - 2 -
10. Proximity Accessibility and InteractionThree Ways to Achieve Economic Well-Being* Transportation Telecommunications * Source: Michael Shear of Pockets: Distributed Workplace Alternative, Inc. - 9 -
12. The Mobile Workforce is Growing Rapidly (000) 26.7% 16.1% * Source: WDC Demographic Projections, 2009 - 11 -
13. Two-Thirds of Knowledge Work Today Is Done Outside Organizational Facilities Corporate Facilities–35% At Home—35% In Between –35% “Third place” “First place” “Second place” Opportunity in next five years: - 12 -
16. What Makes a Community Attractive to Knowledge Workers? - 15 - Story Design Play Meaning Symphony Empathy
17. Routt County, Colorado - 16 - Location-neutral businesses contribute over $35 million to the local economy, generating over $600,000 in tax revenue A “hidden economy” in which 10% of local homes generate “location-neutral” income of over $100,000 each.
18. What Could “Work Anywhere” Do for a Community? - 17 - Local Spending Local Growth Cost Traffic Pollution
19. But You Still Need a Place . . . That was then. . . - 18 - . . . this is now
20. A New Kind of Workplace is EmergingWe call it a “Business Community Center™” - 19 -
21. Prescott, Arizona - 20 - Advanced Video Conferencing PubliclyFunded “Concierge” Services Focused on Workforce Development Aimed at Entrepreneurs
24. For Further Information Dr. James Ware Berkeley, California +1 510 558 1434 voice +1 510 558 1431 fax +1 510 206 8147 mobile jim@thefutureofwork.net Website: http://www.thefutureofwork.net Blog: http://www.thefutureofwork.net/blog Books: Corporate Agility http://www.corporateagilitybook.com (American Mgt. Assoc.) Cut It Out!http://bit.ly/7krFly (IFMA Foundation) Twitter: http://www.twitter.com/thefutureofwork - 23 -
Notes de l'éditeur
Demographicsaging workforcefour generations – changing valuesTechnologynot news – continuing price/performance improvementsblurring of “professional” and consumer productsmobility – continuing growth of broadband and wirelessSustainabilitybecoming much more widely accepted (in spite of this winter!)affecting companies – LEED – versus Laws (in Europe)it’s good business (huge cost savings) but 90% of employees’ carbon footprint comes from commuting, not the buildinggrowing state and local legislation – making companies accountable for their employees’ greenhouse gassesPublic Policynot only regarding sustainability don’t have to tell you about health care reform – notable that it’s a matter of national competitiveness for many industries our research – portability of health care and pensions is what keeps many people at their current employerGlobalizationnet result of all of thisprice pressures, need for variable-cost business modelslabor force is 5 Billion more than it used to be (txteagle in Kenya)
Demographicsaging workforcefour generations – changing valuesTechnologynot news – continuing price/performance improvementsblurring of “professional” and consumer productsmobility – continuing growth of broadband and wirelessSustainabilitybecoming much more widely accepted (in spite of this winter!)affecting companies – LEED – versus Laws (in Europe)it’s good business (huge cost savings) but 90% of employees’ carbon footprint comes from commuting, not the buildinggrowing state and local legislation – making companies accountable for their employees’ greenhouse gassesPublic Policynot only regarding sustainability don’t have to tell you about health care reform – notable that it’s a matter of national competitiveness for many industries our research – portability of health care and pensions is what keeps many people at their current employerGlobalizationnet result of all of thisprice pressures, need for variable-cost business modelslabor force is 5 Billion more than it used to be (txteagle in Kenya)
What – from farm to factory to office to anywhereHow – from shovels to machines to computersWhere - From villages to the city to anywhereWhat – from brute force to brain force (Richard Florida – Rise of the Creative Class)
Started studying workforce in mid-90’s. By 2007 they found close to 90% of employees were “emergent”
BofA – headquarters now in Charlotte NCgrowth in town is to southwest – commutes are bad- set up a remote site on southwest quadrant of the city – drop-in facilitySCAN– headquarters Long Beachhorrible commuting timeschallenge recruiting peoplepicture of Eve – head of program office150 people working remotely; redesigning space they don’t need anymorerealizing a 40% ROI – and expect to save $7 million in next five years (only 900 employees total – close to $8000 per person!)
WIRED Project – Dept of Laborideas: Dan Pink book (A Whole New Mind)concept of being locally connected to the global economy, when people can work anywhere, where they live becomes more, not less important reference Find Your Spot.com?
20% drop in commuting - $243B for companies, $238B for individualssave 1.2 million gallons of gas a weekto say nothing of reduced greenhouse gasses(State of California – about to make companies accountable for their employees’ carbon output – and 90% of it comes from getting to the office10% drop in commuting = 10% increase in community involvement
Cube farms don’t enhance engagementFind and use social spaces that are different from corporate “offices”Where does socialization take place on a university campus?Think about:café’stown squaresneighborhood community centers
A shared facility and service operationlocated in suburban and exurban areas to reduce commutingavailable to members on an as-needed or “drop-in” basisServes as a physical “place” for team gatheringsVery different from traditional executive suitessignificantly lower pricelocated near residential areas, not downtown or industrial parksfocused on the member experiencenetworked to other BCC’s
This is a new BCC in Prescott, Arizona – a community devastated by the economic slumpPublicly funded as a demonstration project