1. The Big 5 of Social Media
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2.  What is Social Media?
 3 Keys to Social Media
 A Website & Social Media Model
 The Big Ones: LI, FB, T, B & V
 How to Keep Up
 Getting Results
 Resources

3. Wikipedia definition:
 At its most basic, social media is a shift in how
people discover, read and share news,
information and content (communication)
 It’s a fusion of sociology and technology,
transforming monologue (one to many) into
dialogue and is the democratization of
information, transforming people from content
readers into publishers.

4. 1. Be Interesting
2. Content is King
3. Give to Get

5.  LinkedIn
 Facebook
 Twitter
 Blogging
 Video

6. Web Site
Blog Twitter
LinkedIn Facebook You Tube

7.  LinkedIn
 Complete Your Profile
 Invite Your Network
 Add a Photo (It’s About the Relationship)
 Join Groups
 Jazz Up Your Summary
 Your Company Page
 Applications
▪ Slide Share
▪ File Share

8.  Facebook
 Complete Your “About” (like a LinkedIn Profile)
 Time Line
 Add Pictures & Video
 Company Page

9.  Twitter
 Research
▪ Single Search: http://search.twitter.com/
▪ Multiple Streams: www.tweetdeck.com
 Publish
▪ Post from Twitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com

10.  Blogging
 Similar to Journals with Comments
 www.WordPress.com
 www.blogger.com
 Link to LinkedIn, FB
 Mention in Twitter
 Add to Signature

11.  Video
 www.YouTube.com
 Tagging
 Create Your Own Video
 “Favorite” Videos you Like
 Build Your Own YouTube Channel
▪ Search You Tube to see how

12.  www.TweetDeck.com
 www.hootsuite.com
 Look for the Share button on News Sites,
Blogs & Websites
 Link Social Media Sites Together

13. 1. Decide on Your Goals and Intent.
2. Determine the Right Tools for You.
3. Build Your Brand’s Personality.
4. Content is King! Repurpose.
5. Use Key Words.
6. Link Resources.
7. Build Your Community.

14.  Groundswell by Charlene Li and Josh Bernoff,
Forrester Research
 Twitter Power by Joel Comm
 Whuffie Power by Tara Hunt
 Sales 2.0 by Seley & Holloway
 Success Simplified: Stephen Covey, J.R. Atkins &
Others
 Mashable (Blog on Social Media Trends)

15. Thank you for attending:
The Big 5 of Social Media
What do I do?
1. Public Workshops
2. Executive Briefings
3. Consulting: Social Media, Mobile Apps,
Sales & Marketing
Download this presentation at:
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