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The Big 5 Of Social Media By J.R. Atkins

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J.R. Atkins, MBA, MDiv
J.R. Atkins, MBA, MDiv

In addition to the strategy of social Media, this workshop explores LinkedIn, Facbook, Twitter, Blogging and Video for Businesses.

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The Big 5 of Social Media By J.R. AtkinsSocial Media Speaker,Strategist, Consultant Down load this presentation at: www.linkedin.com/in/jratkins85
Agenda What is Social Media 3 Keys to Social Media Is it Mysterious? The Big ones: LI, FB, T, B & V How to Use Social Media ROI Tips for Success Resources
What is Social Media? Wikipedia definition: ,[object Object]
It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.,[object Object]
The Mysterious The tools are new, the rest is the same Communication Relationship Building Marketing The Telephone was once new Integrated into our lives Think of something similar Yellow Page
The Big 5 LinkedIn FaceBook Twitter Blogging Video
A Social Media Model Copyright by J.R. Atkins
Social Media Types LinkedIn Complete your Profile Invite your Network Add a Photo (It’s about the Relationship) Join Groups Jazz up your Summary Applications Slide Share Events File Share
Social Media Types FaceBook Complete You “Info” (like a LinkedIn Profile) Add some pictures, be tasteful Upload a Video List Books you like Slide Share Pages
Social Media Types Twitter Research Single Search: http://search.twitter.com/ Multiple Streams: www.tweetdeck.com Publish Post from Twitter or phone Follow Listen Multiple Post: www.hootsuite.com
Social Media Types Blogging Like Journal with Comments www.WordPress.com www.blogger.com Link to LinkedIn, FB Mention in Twitter Add to Signature
Social Media Types Video www.YouTube.com Tagging Create your own Build your own YouTube channel http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel
How to Keep Up www.Ping.fm www.Nomee.com Links on News Sites, Blogs & Websites Link Social Media Sites
How to Use Social Media Listening – Research; understanding customers Talking – Spreading your message Energizing – Creating excitement in your customer community Supporting – Customer Support; including user generated content Embracing – Integrating your customers into your company
Getting Business Decide on your goals and intent. Determine the right tools for you. Build your brand’s personality? Content is King! Repurpose. Use key words. Link resources. Build your community.
How to Determine ROI ROI – Return on Investment What are you counting Follows, Friends, Connections Awareness, Comments, Questions Customer Service Issues Resolved Sales, Gross Revenue, Profit How to Track Log, Excel, Big Chief Tablet Web tools CRM
Example
Tips for Success Be authentic. People can spot a fake miles away. Be consistent. Commit the time and resources necessary to do it well. Be courteous. Listen and respond. This is a two or more way conversation.
Tips for Success Be patient. It takes time to build a network in person as well as with Social media. Be genuine. People can tell if you are too hard selling or self-serving. BE careful. Only say things that are ok for your boss or mother to see.
Resources Groundswell by Charlene Li and Josh Bernoff, Forrester Research Twitter Power by Joel Comm Whuffie Power by Tara Hunt Sales 2.0 by Seley & Holloway The New Influencers by Paul Gillin Mashable (Blog on Social Media Trends)
Thank you for attending Social Media Basics By J.R. AtkinsSocial Media Speaker,Strategist, Consultant Down load this presentation at: www.linkedin.com/in/jratkins85

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The Big 5 Of Social Media By J.R. Atkins

  • 1. The Big 5 of Social Media By J.R. AtkinsSocial Media Speaker,Strategist, Consultant Down load this presentation at: www.linkedin.com/in/jratkins85
  • 2. Agenda What is Social Media 3 Keys to Social Media Is it Mysterious? The Big ones: LI, FB, T, B & V How to Use Social Media ROI Tips for Success Resources
  • 3.
  • 4.
  • 5. The Mysterious The tools are new, the rest is the same Communication Relationship Building Marketing The Telephone was once new Integrated into our lives Think of something similar Yellow Page
  • 6. The Big 5 LinkedIn FaceBook Twitter Blogging Video
  • 7. A Social Media Model Copyright by J.R. Atkins
  • 8. Social Media Types LinkedIn Complete your Profile Invite your Network Add a Photo (It’s about the Relationship) Join Groups Jazz up your Summary Applications Slide Share Events File Share
  • 9. Social Media Types FaceBook Complete You “Info” (like a LinkedIn Profile) Add some pictures, be tasteful Upload a Video List Books you like Slide Share Pages
  • 10. Social Media Types Twitter Research Single Search: http://search.twitter.com/ Multiple Streams: www.tweetdeck.com Publish Post from Twitter or phone Follow Listen Multiple Post: www.hootsuite.com
  • 11. Social Media Types Blogging Like Journal with Comments www.WordPress.com www.blogger.com Link to LinkedIn, FB Mention in Twitter Add to Signature
  • 12. Social Media Types Video www.YouTube.com Tagging Create your own Build your own YouTube channel http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel
  • 13. How to Keep Up www.Ping.fm www.Nomee.com Links on News Sites, Blogs & Websites Link Social Media Sites
  • 14. How to Use Social Media Listening – Research; understanding customers Talking – Spreading your message Energizing – Creating excitement in your customer community Supporting – Customer Support; including user generated content Embracing – Integrating your customers into your company
  • 15. Getting Business Decide on your goals and intent. Determine the right tools for you. Build your brand’s personality? Content is King! Repurpose. Use key words. Link resources. Build your community.
  • 16. How to Determine ROI ROI – Return on Investment What are you counting Follows, Friends, Connections Awareness, Comments, Questions Customer Service Issues Resolved Sales, Gross Revenue, Profit How to Track Log, Excel, Big Chief Tablet Web tools CRM
  • 18.
  • 19. Tips for Success Be authentic. People can spot a fake miles away. Be consistent. Commit the time and resources necessary to do it well. Be courteous. Listen and respond. This is a two or more way conversation.
  • 20. Tips for Success Be patient. It takes time to build a network in person as well as with Social media. Be genuine. People can tell if you are too hard selling or self-serving. BE careful. Only say things that are ok for your boss or mother to see.
  • 21. Resources Groundswell by Charlene Li and Josh Bernoff, Forrester Research Twitter Power by Joel Comm Whuffie Power by Tara Hunt Sales 2.0 by Seley & Holloway The New Influencers by Paul Gillin Mashable (Blog on Social Media Trends)
  • 22. Thank you for attending Social Media Basics By J.R. AtkinsSocial Media Speaker,Strategist, Consultant Down load this presentation at: www.linkedin.com/in/jratkins85