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The Big 5 of Social Media<br />By J.R. AtkinsSocial Media Speaker,Strategist, Consultant<br />Down load this presentation at: www.linkedin.com/in/jratkins85<br />

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Agenda<br />What is Social Media<br />3 Keys to Social Media<br />Is it Mysterious?<br />The Big ones: LI, FB, T, B & V<br />How to Use Social Media<br />ROI<br />Tips for Success<br />Resources<br />

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What is Social Media?<br />Wikipedia definition:<br /><ul><li>At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)

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It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.</li></li></ul><li>3 Key Principles<br />Be interesting<br />Content is King<br />Give to Get<br />

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The Mysterious<br />The tools are new, the rest is the same<br />Communication<br />Relationship Building<br />Marketing<br />The Telephone was once new<br />Integrated into our lives<br />Think of something similar <br /> Yellow Page<br />

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The Big 5<br />LinkedIn<br />FaceBook<br />Twitter<br />Blogging<br />Video<br />

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A Social Media Model<br />Copyright by J.R. Atkins<br />

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Social Media Types<br />LinkedIn<br />Complete your Profile<br />Invite your Network<br />Add a Photo (It’s about the Relationship)<br />Join Groups<br />Jazz up your Summary<br />Applications<br />Slide Share<br />Events<br />File Share <br />

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Social Media Types<br />FaceBook<br />Complete You “Info” (like a LinkedIn Profile)<br />Add some pictures, be tasteful<br />Upload a Video<br />List Books you like<br />Slide Share<br />Pages<br />

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Social Media Types<br />Twitter<br />Research<br />Single Search: http://search.twitter.com/<br />Multiple Streams: www.tweetdeck.com<br />Publish<br />Post from Twitter or phone <br />Follow<br />Listen<br />Multiple Post: www.hootsuite.com<br />

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Social Media Types<br />Blogging<br />Like Journal with Comments<br />www.WordPress.com<br />www.blogger.com<br />Link to LinkedIn, FB<br />Mention in Twitter<br />Add to Signature<br />

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Social Media Types<br />Video<br />www.YouTube.com<br />Tagging<br />Create your own<br />Build your own YouTube channel<br />http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel<br />

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How to Keep Up<br />www.Ping.fm<br />www.Nomee.com<br />Links on News Sites, Blogs & Websites<br />Link Social Media Sites<br />

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How to Use Social Media<br />Listening – Research; understanding customers <br />Talking – Spreading your message<br />Energizing – Creating excitement in your customer community<br />Supporting – Customer Support; including user generated content<br />Embracing – Integrating your customers into your company<br />

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Getting Business<br />Decide on your goals and intent. <br />Determine the right tools for you.<br />Build your brand’s personality?<br />Content is King! Repurpose.<br />Use key words.<br />Link resources.<br />Build your community.<br />

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How to Determine ROI<br />ROI – Return on Investment<br />What are you counting<br />Follows, Friends, Connections<br />Awareness, Comments, Questions<br />Customer Service Issues Resolved<br />Sales, Gross Revenue, Profit<br />How to Track<br />Log, Excel, Big Chief Tablet<br />Web tools<br />CRM<br />

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Example<br />

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Tips for Success<br />Be authentic. <br />People can spot a fake miles away.<br />Be consistent. <br />Commit the time and resources necessary to do it well.<br />Be courteous. <br />Listen and respond. This is a two or more way conversation.<br />

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Tips for Success<br />Be patient. <br />It takes time to build a network in person as well as with Social media.<br />Be genuine. <br />People can tell if you are too hard selling or self-serving.<br />BE careful. <br />Only say things that are ok for your boss or mother to see.<br />

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Resources<br />Groundswell by Charlene Li and Josh Bernoff, Forrester Research<br />Twitter Power by Joel Comm<br />Whuffie Power by Tara Hunt<br />Sales 2.0 by Seley & Holloway<br />The New Influencers by Paul Gillin<br />Mashable (Blog on Social Media Trends)<br />

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Thank you for attending<br />Social Media Basics<br />By J.R. AtkinsSocial Media Speaker,Strategist, Consultant<br />Down load this presentation at: www.linkedin.com/in/jratkins85<br />