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“I’d love to read your news release.” Said no one ever. Why is the news release — a staple of the PR industry — so unloved? Hint: It’s not the sin. It’s the sinner. That is, there’s nothing wrong with the document per se. It’s the way we’re using it. Why does no one share your releases through social media? Why do they generate so little pick-up by the press? Why do your own eyes glaze over them? This is why. I’ll buy you a beer if you aren’t making at least one of these 13 mistakes.

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To convert a prospect into a client is a special skill. Sometimes you get lucky and a company already has been contemplating the services you offer. Typically, however, a company hasn’t envisioned the various ways you can support it. This is why the first thing we at the Jonathan Rick Group do when meeting a prospect is to contextualize our field. We begin not with who we are and what we do, but how to conceptualize Facebook and Twitter and LinkedIn and YouTube and so on. Instead of invoking lingo such as “content strategy,” “enterprise 2.0,” or “newsfeed optimization,” we present five simple slides on “how to think of social media” (see the presentation above). For example, at this point everyone knows about Twitter. Yet rare is the company making genuinely strategic use of the channel—using its tweets, say, to generate leads, to showcase its services, to curate content. Once you put social media in these familiar contexts (sales, PR, branding), then the light bulb flashes on. Indeed, only once someone understands what social media is can he appreciate its value—and yours.

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Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

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