This document discusses advanced techniques for using Facebook for real estate business purposes. It covers topics like removing clutter from your profile, using lists to manage contacts, tagging photos and posts, creating and using fan pages, marketing properties on Facebook, prospecting for new business on Facebook, and a daily strategy of engaging with contacts by commenting on and liking their posts, writing your own posts, and repeating this process throughout the day. The overall goal is to leverage Facebook to meet new contacts, build relationships, raise your visibility as a realtor, and conduct low-cost marketing.

1. Facebook 201
Advanced Techniques
John Ringgold

2. Why Be Active on Facebook
•Meet your peers / Find business
contacts / keep in touch with SOI
•Instant ice breaker
•Build relationships
•Raise Visibility
•No Cost Marketing

3. Today’s Topics
•Removing the Clutter
•Managing with Lists
•Tagging Photos and Posts
•Fan Pages
•Marketing
•Prospecting
•Daily Strategies for REALTORS®

4. Removing the Clutter

5. Removing the Clutter

6. Removing the Clutter

7. Managing with Lists

8. Managing with Lists

9. Managing with Lists

10. Managing with Lists

11. Managing with Lists

12. Tagging Photos

13. Tagging Photos

14. Tagging Photos

15. Tagging Posts
Don’t forget the @ symbol!

16. Tagging Posts
This will now show up on
Christy’s Facebook newsfeed
and all of Christy’s friends will
see this!

17. Tagging Posts
How do you use this!
“Had a great day showing homes to
some very nice first-time home buyers! I
look forward to helping Steve Smith and
Sheila Smith find their dream home.”
Don’t forget the @ symbol!

18. Fan Pages
http://www.facebook.com/pages/create.php
•Separate personal from business
•Force a first visit landing page
•Send updates to fans
•Friends can choose to see your business
side

19. Fan Pages

20. Fan Pages

21. Marketing
You are in the public eye…
Act appropriately!
“ just got home from getting groceries at HyVee
and now it's time to get ready for my open house,
4307 SW 30th St from 2:30-3:30”
“Very productive day monitoring the phones. Got a
land listing appt. and a showing with a cash buyer.
Not bad for a few hours!”

22. Marketing
http://facebook.com/username

23. Marketing
•Property Flyers
•Business Cards
•Website
•Where else can you market yourself?

24. Prospecting

25. Prospecting

26. Prospecting

27. Your Daily Strategy
So... How do you get
the most out of
Facebook?

28. Your Daily Strategy
Step 1:
In the morning,
Skim your Facebook
friend’s posts

29. Your Daily Strategy
Step 2:
COMMENT on TWO
of your friends posts

30. Your Daily Strategy
Step 3:
LIKE TWO of your
friends posts

31. Your Daily Strategy
Step 4:
WRITE your own post
or SHARE a link to
something interesting

32. Your Daily Strategy
Step 5:
Repeat steps
1 through 4
Later in the day!

33. Why Be Active on
Facebook
•Meet your peers / Find business
contacts / keep in touch with SOI
•Instant ice breaker
•Build relationships
•Raise Visibility
•No Cost Marketing

34. John Ringgold
John@JohnRinggold.com
JohnRinggold.info
TipsandTech.com