2. My Power point Application Class Activity My Conclusion 5/19/10 Table of Contents
3. Thesis Statement Advertising is a means of persuading consumers to purchase a particular product or service and comes in many different forms including television, radio, and print. 5/19/10
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5. - Future career? People buy products that they usually do not need but advertisements draw them in Not much people know about it 5/19/10 Why should the audience care?
51. Communicate a change Increase the buzz value. 5/19/10 http://tools.devshed.com Importance of Ad. cont.
52. Advertising is important not only to the growth of business but to the freedom of the individual to make choices. You take big risks in advertising involving money and if you do not succeed, then that money you used does not come back. 5/19/10 Conclusion
53. STEPS: * Learning my ways of using iMovie * Grabbing videos online * Deleting certain parts of the videos * This took me about a couple months **ENJOY 5/19/10 My Application =iMovie
55. *Books Bly, Robert W. Advertisement. How To Write A Good Advertisement. N.p., n.d. Web. 20 Nov. 2009. <http:www.bly.com/Pages/documents/HTWAGA.html>. Corbett, Michael. The 33 Ruthless Rules of Local Advertising. N.p.: Pinnacle Books, n.d. Print. Hartman, John W. Advertisement. Emergence of Advertising in America. N.p., n.d. Web. 21 Nov. 2009. <http://library.duke.edu/digitalcollections/eaa/>. Kobliski, Kathy J. Advertising Without an Agency. N.p.: n.p., n.d. Print . Levinson, Jay Conrad. Guerrilla Advertising. Ed. Charles Rubin. N.p.: Mariner Books, 1994. Print Rosen, Emanuel. The Anatomy of Buzz. N.p.: n.p., n.d. Print Zeff, Robin Lee. Advertising on the Internet. Ed. Brad Aronson. N.p.: John Wiley & Sons, n.d. Print 5/19/10 Works Cited
56. *Websites "Business and small business." Entrepreneur. N.p., 6 Nov. 2007. Web. 14 Mar. 2010. <http://www.entrepreneur.com/>. "Buzzle." Advertising. N.p., 2000. Web. 20 Apr. 2010. <http://www.buzzle.com/articles/ advertising>. "Learn, How, and Why." How did advertising come about. N.p., 26 Dec. 2008. Web. 2 May 2010. <http://www.setonhouse.org/2008/12/how-did-advertising-come-about_26.html>. O'Barr, William M. "What is Advertising." Advertising & Society Review. William M. O'Barr, 2005. Web. 17 Apr. 2010. <http://muse.jhu.edu/journals/asr/v006/6.3unit01.html>. Pfeiffer, Eric W. "Business Resources." All Business. N.p., 1999. Web. 13 Mar. 2010. <http://www.allbusiness.com>. 5/19/10 Works Cited cont.
Maybe you consider on advertising in the future. I can guarantee you that not too many people know about advertising and its history and it is not too late to learn now!http://www.zoo-m.com/flickr-storm/
Is a form of communication to persuade an audience to take some sort of action.Mostly includes the name of a product or service and how it would benefit the consumer.Consumers eventually purchase that particular brand.http://muse.jhu.edu/journals/asr/v006/6.3unit01.htmlhttp://www.zoo-m.com/flickr-storm/
Believe it or not, advertising was created back around 1500 B.C in Greece and Egypt. The product was a papyrus and it was discovered at Thebes which was offered for a award for a runaway slave.It was three thousand years old and was treated as an advertisement.How it was treated as an advertisement was that they posted a picture of it on the door of one of their main buildings and offered the papyrus as an award. With the creation of print advertising, it took on many new forms.http://muse.jhu.edu/journals/asr/v006/6.3unit01.htmlhttp://www.jillhatzai.com/gallery/images/papyrus.jpghttp://www.setonhouse.org/2008/12/how-did-advertising-come-about_26.html
In London of 1477, the first printed advertisement in English announced a prayer book saleThe first newspaper advertisement appeared on the back page of a London newspaper in 1625.Many years later, in 1704, paid advertisements were printed in the United States.http://muse.jhu.edu/journals/asr/v006/6.3unit01.htmlhttp://www.setonhouse.org/2008/12/how-did-advertising-come-about_26.htmlhttp://tripsaytravel.files.wordpress.com/2009/11/london.jpg
By 1771 there were a total of 31 newspapers in the colonies and all of them carried along advertising. As you can tell, it was difficult to produce advertisements in the past because of the lack of paper and other needs. Today, we have enough materials to make any advertisement that we could possibly want.http://www.setonhouse.org/2008/12/how-did-advertising-come-about_26.htmlhttp://www.progressarkansas.com/newspapers-765694.jpghttp://andygreenhaw.files.wordpress.com/2009/09/newspapers1.jpg
- The first radio commercial appeared on the radio in 1920.Commercials on television were developed and appeared directly after WWII.Uncle sam would be a perfect example for advertising.http://www.setonhouse.org/2008/12/how-did-advertising-come-about_26.htmlhttp://media.apnonline.com.au/img/news/2008/05/23/TV-ads__t325.jpghttp://jimsomerville.files.wordpress.com/2009/09/old_radio.jpg
-Remind customers and prospects about the benefits of your product or service.Let them know how great the product or service isExplain it’s best features a few times-Establish and maintain your distinct identityShow as much as you can-Enhance your reputationLet them know that you sold this product or service beforeDo not hide that information, it is very important for them to know the success.-Encourage existing customers to buy more productsLet them know that you sell multiple products or servicesAlso try to make the products or services sound better than they appear(http://www.entrepreneur.com)http://www.flickr.com/photos/62205794@N00/517248803http://www.flickr.com/photos/28473961@N02/2842830409
Get the attention of new customersPeople are going to see these advertisements on TV, on the internet, or anywhere else where they show advertisements.Getting the attention of new customers and them interested in your advertisement will help you sell the product or service.Slowly build sales to successPromote your business to customers, investors, and others.www.buzzle.comhttp://www.dacres.co.uk/media/promotion.jpg
Create an instant customer base-Advertising cannot do everything for you. 2. Cause a large increase in sales-It definitely will not increase your sales3. Solve the problems for the current profit-When you have a problem in your profits, do not rely on advertisingCorbetthttp://trinitypastor.files.wordpress.com/2009/06/empty_wallet.jpg
Substitute for poor or weak customer serviceSell useless or unwanted products or servicesCorbetthttp://www.istockphoto.com/file_thumbview_approve/2920166/2/istockphoto_2920166-broken-cellphone.jpghttp://i.ehow.com/images/a04/fh/g5/remove-broken-light-bulb-safely-200X200.jpg
- Is considered the most effective mass-market -Commercials features a song or jingle about the product - There are two different prices ranges with Television advertising.That would be early morning television advertising and afternoon and primetime television advertising.There’s a big difference in the price but there is an explanation.(http://www.entrepreneur.com)
~ People pay $90 to $300 per 30-second usually during the morning.~ Perfect examples of early morning shows that commercials would be on, would be Oprah, Jerry Springer, and Maury.~ Infomercials (which I will get to soon) are also showed during early mornings because people who are still up are not thinking as well as they would be if it were to be noon and they would get lured into the product or service. (http://www.entrepreneur.com)http://lauraemilydunn.files.wordpress.com/2009/12/oprah-winfrey1.jpg http://library.thinkquest.org/04apr/00328/jerry-springer.jpg http://laidoffinnyc.files.wordpress.com/2009/02/maury_320x240.jpg
People pay $200 to $1500 per 30-second usually afternoon to the evening.- As you can tell, Prime-time commercials cost the most and are popular because the big-time shows are on and so are the sporting events. Lost would be the most popular TV show on and the most popular sporting event would have to be the super bowl. (http://www.entrepreneur.com)http://lauraemilydunn.files.wordpress.com/2009/12/oprah-winfrey1.jpghttp://andromeda.plymouthlibrary.org/blog/libchoice/images/Lost.jpg
They are longer television commercials up to five minutes or longer.They are also known as paid programming.Were most often screened in the United States and Canada during late-night and early morning hours(www.bowflex.com)
Infomercials were usually televised from 2am to 6am in the morning.Are much longer than regular commercials(http://www.orientrade.com/images2/25786.jpg)
Used to create an impulse purchaseCan either use toll-free telephone number or website(http://www.pbpulse.com/wp-content/uploads/2009/06/billy_mays.jpg)https://www.asseenontvvideo.com/511847/Quick-Chop.html
Commercials of various lengths that run on certain radio stations.Are broadcasted as radio waves to the air from a transmitter to an antenna.Airtime can be purchased from a station or a network.There are five big keys to radio advertisingOne who does commercials on the radio might want to have them to be about sixty seconds long.People who drive will hear these advertisements and may be interested.
You must air the commercial multiple times so that you get the attention from people. Airing it just once will not do the job, If you were to run your commercial once every week or month, that would not be good enough.You have a way better chance of getting people interested by airing your commercials more than once.www.allbusiness.com
When you create any kind of ad, you must know your very own target audience.What you would do to have a successful ad would be to possibly make a list Listen to them all to help you know what audience is good for you. Then determine what kind of listeners you would receive and if they would be buyers of your product or service.http://muse.jhu.edu/journals/asr/v006/6.3unit01.htmlhttp://blawghouse.com/wp-content/uploads/2009/08/target_audience.jpg
What you need to produce a good radio advertisement is a script and voice talent.You need to speak very clear for people to be able to hear what you are saying and make sure to repeat the important terms.The better you present your radio advertisement, the more consumers you will get and the more success you earn.http://muse.jhu.edu/journals/asr/v006/6.3unit01.htmlhttp://blawghouse.com/wp-content/uploads/2009/08/target_audience.jpg
The Rates are how much you pay for an ad.What you want to do with Rates is that you want to take advantage of the low ad rates.The low rates are not as good as the more expensive ads but you can make them better and they cost less.http://muse.jhu.edu/journals/asr/v006/6.3unit01.htmlhttp://s3.images.com/huge.25.127334.JPG
The timing in spending is very important because it’s your money your spending.The ad rates are less expensive in the first and third quarters.The first quarter is the beginning of the ad and the third quarter is more than a half a year with the ad.During the Time spending, this is when you decide whether if your ready to air the ad or not.http://muse.jhu.edu/journals/asr/v006/6.3unit01.htmlhttp://collegejolt.com/wp-content/uploads/2009/01/money.jpg
Printed advertising in a magazine, newspaper, or trade journal.There are different ways to gain attention with this advertisement.Classified advertisement- allows private individuals or companies to purchase a small ad for a small fee.Hartmanwww.allbusiness.comhttp://www.davepit.com/wp-content/uploads/2007/06/trimegatech-newspaper-ad.gif
Usually use journals and newspapers on specialized topicsSpecialized topics would be certain events that happened that the country should know about.Another form of press advertising would be known as classified advertising.www.allbusiness.comHartmanhttp://flowtv.org/wp-content/uploads/2010/01/fig-2-avatar-newspaper-ad.png
Internet advertising whose goal it is to get the attention of customers to your website or location’s, or make a call regarding your products or services.Companies and businesses use online ads to catch the attention of customers.The ads that the companies use are banners, pay-per-click ads, pay-per-click calls, and pop-ups.(http://www.entrepreneur.com)LevinsonZeffhttp://www.invisiblepr.com/wp-content/uploads/2009/12/Invisible-Insights-4-Social-Media-Online-Advertising.jpg
A form of promotion that uses the internet and world wide web.Also has multiple examples on ads around websites.The pop-ups usually annoy a lot of people but that’s part of online advertisingLevinson(http://www.entrepreneur.com)http://www.sysfix.co.uk/images/pop-ups.jpg
Billboards can be different sizes. They are mostly seen along side streets, highways, and superhighways.Can be used for any business no matter what the size is. You can basically use a billboard for anything you are trying to sell, unless it is illegal. (http://www.entrepreneur.com)(http://www.zoo-m.com/flickr-storm/)
1.People in the passenger seats or in the back seats usually spot the billboards.2. Highways would be the best place for billboardsThe reason is because so many people go on the highway and its easy to see a billboard because they are so big.(http://www.entrepreneur.com)
Vehicle mounted billboards or on digital screens.Can be equipped cargo trucks or planes depending on the size.http://www.bdxtrimage.com/en/images/mobile%20billboard.jpg
Planes would deal with the larger advertisements including a large banner.Planes would travel with the advertisement so much faster than the vehicles on ground
Used to gain attention from the large crowds.Usually placed in a retail store.Its placement is in a visible location in the store.The more people that see the advertisement, the more business you will receiveA shopping mall or airport would be successful spot for attention http://www.flickr.com/photos/37684265@N08/4055942638
The more people that see the advertisement, the more business you will receiveA shopping mall or airport would be successful spot for attention (http://www.flickr.com/photos/37684265@N08/4055105371)
When a product or brand is embedded in entertainment and media.It makes the product more recognizable and noticeable to the target audience.(http://www.targeting-marketing.com/covert-advertising.html)
An outdoor advertisement that are advertised outside and inside of public transportation.A business with a broad customer base and a decent budget would be successful.Outdoor transit ads would consist of busses, cabs, fleet vehicles, and other vehicles.Indoor transit ads would consist of inside busses, bus shelters, trains, and train stations. The cost of the ad depends on the signs you decide to use and if you cover the bus with a wrapping.The price would come down to $500 to $4,000.Trains, busses, and other public transportation would be considered covert advertising.
Outdoor transit ads would consist of busses, cabs, fleet vehicles, and other vehicles.Indoor transit ads would consist of inside busses, bus shelters, trains, and train stations. The price would come down to $500 to $4,000.(http://www.entrepreneur.com) (http://funny-advertising-pictures.blogspot.com)
The cost of the ad depends on the signs you decide to use and if you cover the bus with a wrapping.Trains, busses, and other public transportation would be considered covert advertising.http://www.flickr.com/photos/26405283@N08/3289383582
It is very important to know what you are doing in advertising so you should be ready at all times.If your products do well within the first few weeks, than you should most likely boost up the sales.It is very important to let your consumers know what they are purchasing so throw a picture of the product right in front of their faces.Bly
Creating changes in your business would be a good idea if you want to stay successful.The buzz value would definitely gain attention from consumers knowing that they can save some sort of money Bly
