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VISUAL
ETHNOGRAPHY             analyzing human behavior through the lens of a camera




PRESENTATION : DESIGN & DELIVERY | SPRING 2011 | JOSH RITENOUR
VISUAL
MANIFESTATION




PRESENTATION : DESIGN & DELIVERY | SPRING 2011 | JOSH RITENOUR
Visual anthropology logically proceeds from the
belief that culture is manifested through visible
symbols embedded in gestures,
ceremonies, rituals, and artifacts situated in
constructed and natural environments.
V I S U A L        S Y M B O L S
GESTURES   CERIMONIES    RITUALS   ARTIFACTS




              CULTURE
VISUAL
SCENARIOS
Culture is conceived of as manifesting itself in
scripts with plots involving actors and actresses
with lines, costumes, props, and settings.
The cultural self is the sum of the scenarios in
which one participates.
V I S U A L         S Y M B O L S
GESTURES    CERIMONIES    RITUALS   ARTIFACTS




               CULTURE

           CULTURAL SELF

 LINES      COSTUMES      PROPS      SETTINGS

     M A N I F E S T I N G     P L O T S
VISUAL
RESPONSES
Ethnographers employ photographs in the field to
induce responses in an interview. The primary
function of photographs taken in the field is as an
aide-de-memoire, to help reconstitute events in the
mind of the ethnographer.
V I S U A L         S Y M B O L S
GESTURES    CERIMONIES    RITUALS   ARTIFACTS




               CULTURE




           CULTURAL SELF

 LINES      COSTUMES      PROPS      SETTINGS

     M A N I F E S T I N G     P L O T S
VISUALLY
INDESCERNIBLE
On a formal level, photographs taken by
anthropologists are indistinguishable from the
snapshots or artistically intended images taken by
tourists-that is, there is no discernible
anthropological photographic style.
VISUAL
PRESENTATION
If one can see culture, then researchers should be
able to employ audiovisual technologies to record
it as data amenable to analysis and presentation.
In
                                                                        or
                                                                           de
                                                                          ph r t
                                                                              ot o u
                                                                           ei   og s e
                                                                      or th ra
                                                                          as er ph
                                                                               da as s




PRESENTATION : DESIGN & DELIVERY | SPRING 2011 | JOSH RITENOUR
                                                                                 t a da
                                                                                                     VISUAL

                                                                       so we g ta
                                                                           m n en
                                                                 tr h e ee er
                                                                   ea o no d a
                                                                      t a w t i t o t or
                                                                          nd vie on h s
                                                                               un e w of ave
                                                                           ph d rs
                                                                      w o er
                                                                        he to s
                                                                            th gr tan
                                                                               er ap d
                                                                             ar th hi
                                                                        i n e os c i
                                                                                                     ETHNOGRAPHY




                                                                           fo            e m
                                                                              rm          vi ag
                                                                     re    or a             ew e
                                                                                    nt
                                                                        se             s      er s
                                                                                                s
                                                                            ar
                                                                               ch
                                                                                  er
                                                                                     s.

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Visual Ethnography

  • 1. VISUAL ETHNOGRAPHY analyzing human behavior through the lens of a camera PRESENTATION : DESIGN & DELIVERY | SPRING 2011 | JOSH RITENOUR
  • 2. VISUAL MANIFESTATION PRESENTATION : DESIGN & DELIVERY | SPRING 2011 | JOSH RITENOUR
  • 3. Visual anthropology logically proceeds from the belief that culture is manifested through visible symbols embedded in gestures, ceremonies, rituals, and artifacts situated in constructed and natural environments.
  • 4. V I S U A L S Y M B O L S GESTURES CERIMONIES RITUALS ARTIFACTS CULTURE
  • 6. Culture is conceived of as manifesting itself in scripts with plots involving actors and actresses with lines, costumes, props, and settings. The cultural self is the sum of the scenarios in which one participates.
  • 7. V I S U A L S Y M B O L S GESTURES CERIMONIES RITUALS ARTIFACTS CULTURE CULTURAL SELF LINES COSTUMES PROPS SETTINGS M A N I F E S T I N G P L O T S
  • 9. Ethnographers employ photographs in the field to induce responses in an interview. The primary function of photographs taken in the field is as an aide-de-memoire, to help reconstitute events in the mind of the ethnographer.
  • 10. V I S U A L S Y M B O L S GESTURES CERIMONIES RITUALS ARTIFACTS CULTURE CULTURAL SELF LINES COSTUMES PROPS SETTINGS M A N I F E S T I N G P L O T S
  • 12. On a formal level, photographs taken by anthropologists are indistinguishable from the snapshots or artistically intended images taken by tourists-that is, there is no discernible anthropological photographic style.
  • 14. If one can see culture, then researchers should be able to employ audiovisual technologies to record it as data amenable to analysis and presentation.
  • 15. In or de ph r t ot o u ei og s e or th ra as er ph da as s PRESENTATION : DESIGN & DELIVERY | SPRING 2011 | JOSH RITENOUR t a da VISUAL so we g ta m n en tr h e ee er ea o no d a t a w t i t o t or nd vie on h s un e w of ave ph d rs w o er he to s th gr tan er ap d ar th hi i n e os c i ETHNOGRAPHY fo e m rm vi ag re or a ew e nt se s er s s ar ch er s.