Los sistemas de identificación visual constan de más elementos que el logo y el símbolo. Aquí pueden observarse algunos ejemplos en los que este concepto queda claro.
3. IDENTIDADVISUAL
IMPERIAL WAR MUSEUM
Now branded IWM (which stands for
Imperial War Museums) the new
identity looks to unify the five separate
geographical sites (IWM London, IWM
North in Manchester, IWM Duxford, the
Churchill War Rooms in London, and
also HMS Belfast) that make up the
institution.
13. IDENTIDADVISUAL
"The previous marque had been around
for a while but seemed quite specific to
World War II with its search lights
which create a W and an M,”
14. IDENTIDADVISUAL
IWM wanted to bring the marque up
to date and in a way create something
timeless. Jane Wentworth came up
with the idea of the force of war
which has the power to shape
people's lives. It's this idea that the
force of war can destroy something
and at the same time create which
informed the new logo design."