36. Who is your users?
How can I understand them?
How focus uses cases on especific targets?
How can think in my user and not on my personal preference
User
Centric
Design
38. User
Centric
Design
Cynthia
20 years old
● University student of Administration
● Has little money $
● Share an apartment with a university friend
● Doesn't have a car
Uses cases: How, When, Where?
● Get a pizza 2 AM
● Make a order with friends
39. ❏ Multiple payment channels
❏ Show photos of the ingredients
❏ Show pizzas ranking
User
Centric
Design
Cynthia
20 years old
● University student of
Administration
● Has little money $
● Share an apartment with a
university friend
● Doesn't have a car
Uses cases:
● Get a pizza 2 AM
● Make a order with
friends
FEATURE:
❏ Split payment
❏ Delivery
❏ Pick up the order on the balcony
❏ Discount coupons
40. User
Centric
Design
Cynthia
20 years old Uses cases:
FEATURE:
❏ Split payment
❏ Multiple payment channels.
❏ Delivery
❏ Discount coupons
● University student of
Administration
● Has little money $
● Share an apartment with a
university friend
● Doesn't have a car
● Get a pizza 2 AM
● Make a order with
friends
42. Mauricio
40 years old
● Businessman and investor in technological
projects.
● Is often busy working on his projects.
● It is demanding in relation to food
Uses cases: How, When, Where?
FEATURES??
43. Marcos
28 years old
● Fashion and events adviser.
● Likes to always be present at the main events that
happen in the city.
● Likes to travel and share their experiences on social
networks
Uses cases: How, When, Where?
FEATURES??