- ICE Enterprises is a $533M global leisure travel and lifestyle company founded in 1997 that has experienced strong growth through strategic partnerships and product expansion - Their business has shifted from 10% insurance to 6% insurance and 27% cruise lines through developing partnerships with companies like American Express, Wyndham, and RCI - Moving forward, their strategy is to further expand globally through business alliances, leisure travel loyalty programs, and lifestyle products like hotels, resorts, and merchandise

1. Company Overview and Highlights
- 2012 -

4. Business Mix Evolution
3-Years Ago 2011
Insurance Resort Travel Insurance
10% 8% 1% 6%
Resort
10% Cruise
27%
Packages
14%
Membership
11%
Cruise
58%
Packages Membership
12% 21% Travel
22%

5. 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

8. What’s Next from ICE Enterprises

9. ICE Global Business Development Strategy
Expand Global Expand Leisure
B2B Travel Loyalty
Alliances Rewards programs
1 2 Coupled with
e.g. AMEX, USAA,
Virgin, United, Sears, Alternative Currency
Maritz, GoCompare, Integration(s)
Nat Geo Traveller, (Rewards, Miles, Cre
etc. dits)
Expand Leisure
Lifestyle Products
3 and Sales
Focus on
Hotels, Resorts, Packa
ges,
Golf & Spa, Wine,
Specialty
Merchandise

10. Key Existing - Business Alliance Partners
(USA)
(37M Cardholders) (12.5M Members) (3.5M Members)
(18.5M Opt-ins) (12.0M Unique’s/Yr) (55M SYWR Members)
(13.5M Past Cruisers) (350K Owner Members) (11.5M Past Cruisers)

11. USA New - Business Alliance Partners in 2012
(450K Members, 2.0M Leads) (55M Online Readers) (150M Points Holders)
(53M Members) (44M Members)
(US)
(350M Owner Members) (27M Members) (250M Owner/Members)

12. UK New – Business Alliance Partners in 2012
(Global) American Express (International)
(11M Members) (33M Card Members)
(35K Members) (250K Holidaymakers) (33K Owner/Members)
(37K Past Cruisers) (150K Past Cruisers) (250K Past Cruisers)

13. ICE Summary
 Founded in 1997, privately held, highly profitable, with no investors and no debt
 $533M (FY 2011) full service, global leisure travel and lifestyles company
 Headquartered in Scottsdale, Arizona with regional and worldwide offices located in Ireland,
England, Spain, Portugal, Mexico, Australia and Singapore
 State-of-the-art online software technology platforms are all developed in-house
 All products and services available on a 100% private-branded basis including call center
 Proprietary access to preferred supplier rates via ‘opaque pricing’ and barter models
 Key alliances with Wyndham, RCI and ICE Preferred Resorts including access to 75% of vacation
ownership resorts including:
• Wyndham
• Marriott
• Disney
• Bluegreen
• Berkley Group
• Westgate
• Pueblo Benito

14. ICE Summary continued…
 Proprietary, high margin, pre-packaged, preferred packages & lifestyle products
 Concierge travel services support including online and mobile internet based and VIP call-in services
 Video and media access, platform & alliances with major media companies including:
• New York Times
• National Geographic Traveller UK
• Cablevision
• Comcast
• Canella
 2011/2012 transaction mix
• Air-20%
• Car-10%
• Hotel/Resort - 40%
• Cruise-25%
• Other-5%)
 State-of-the-art, global call center operations providing local travel support for travellers around the
world in 21 countries and available toll free, 24 hours a day, 7 days a week

15. The ICE Difference
• Unique ‘open itinerary’ packaged vacation products targeted to specific demographic and psychographics
• Proprietary technology and operating experience with loyalty programs in Travel and Lifestyle Products
• Long-term alliances in providing fully branded leisure travel and loyalty fulfillment programs for brands
dedicated to customer service and product differentiation (AMEX, USAA, Wyndham, Marriott, etc.)
• Extensive, high quality, low cost, preferred Resort vacation inventory throughout North America and
Mexico, Europe, Australia
• Unique strategic marketing/product innovation relationships with Cruise, Resort and Hotel Partners
• Deep integration into brands and establishment of vacation values that provide higher yield transactions
and more customer engagement through differentiated, high value vacation offers
• Established, market leader in the global leisure travel marketplace with proven track record
• Ability to set-up and fully administer a vacation travel Layaway program to support the brand promise of
‘great value for money’.
• Unique, deep seated, Government programs in support of military families and Wounded Warriors
• Over 1.0M direct members to ‘jump start’ pre-packaged vacation sales, coupled with exclusive B2B
alliance partnering opportunities to develop the business with low cost customer acquisition model.
• World Class International Customer Service Call Center and Operations offering customer service support
for Americans traveling globally in 21 countries
• Unique marketing capabilities and ongoing commitment to innovation including cross-merchandizing,
cross brand-marketing, vacation savings match and exclusive media opportunities reaching over 50M
Americans; 20M Brits; 6.5M Aussie’s