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Center for New Media and
Citizen Engagement
Karen Trebon, karen.trebon@gsa.gov, 202-501-1802
Office of Citizen Services and Innovative Technologies (OCSIT)
U.S. General Services Administration
October 19, 2010
OCSIT has a long history of engaging with
citizens
• USA.gov
– We’ve come a long way since launching as FirstGov in 2000
– 22 mobile apps
– Spanish version of USA.gov is GobiernoUSA.gov
• USA.gov Search
– Now with “search as you type”
– Free for other agencies to use
– iPhone app released October 14, in conjunction with USA.gov 10th Birthday
party
• Customer service by email and web chat
• National Contact Center at 1 (800) FED INFO
Also using free New Media tools
• U.S. Government YouTube channel
• Facebook pages
• Twitter
– Government URL shortener http://go.usa.gov
– Like bit.ly, you get a shorter URL
– Public knows they are getting official gov. info.
• GovGab blog
Web and New Media Management
• Web Manager University New Media Talks
• WebContent.gov
• Web Content Managers Forum and Listserv
• Terms of Service Agreements
– Basic agreements between GSA and 43 social media
providers
– May not address all your issues, but it’s a place to
start
Open Gov
• Open Government Directive 12/8/09
• www.gsa.gov/open
• GSA helped other agencies get comments on their open government plans
• Set up IdeaScale “instance” for most of the 24 CFO Act agencies
• Faster and easier than each agency doing it’s own market research,
procurement
• Create once, use many !
Working closely with U.S. CIO
and CTO, White House OSTP
Two products launched since the
Center was founded in the Spring
Citizen Engagement Platform
http://citizen.apps.gov
Features of CEP
• Two discussion forums, two wikis, one blog tool
• MediaWiki – same software that drives
Wikipedia
• Wiki templates
– Project management
– Meeting planning
– Document creation
– Brainstorming
• Release blog to keep track of developments
More CEP Features
• Complies with accessibility requirements
• Hosted in secure federal cloud space
Launched September 7 with almost
40 challenges from 16 agencies
The Orteig Prize inspires Charles Lindbergh to
give flight to the commercial aviation industry.
Photo by Flickr user wallyg used under a Creative Commons license
The Progressive Automotive X-Prize is breaking
energy barriers—and our addiction to fossil fuels.
Photo by Flickr user Argonne National Laboratory used under a Creative Commons license
Spur discovery and investment
Tap into new sources of innovation
Only pay for results
Set the goal, not the approach
Raise awareness and action
Easy. Clean, inviting design.
A friendly introduction
for all types of users.
Easily discover challenges
that matter to you.
Provide powerful financial
and social incentives.
Get from idea to
online in minutes.
GSA has addressed procurement, privacy, security,
accessibility, usability and other important issues.
Photo by Flickr user Kevin H. used under a Creative Commons license
Amazing Partners
Celebrate the
challenges,
not the website
Amazing Partners
CPSC Carbon Monoxide
Safety Poster Contest
Kids.gov “How to
Become President”
HHS Connecting Kids to
Coverage
EPA Game Day
Challenge
Results so far
• 283,909 page views on Challenge.gov
• 69,171 visits to Challenge.gov
• 2,674 “supports” from the public
• 1,809 social media mentions, sentiment 94% +
• 795 followers on our Twitter account
Photo by Flickr user euthman. used under a Creative Commons license
Photo by Flickr user pauldevoto. used under a Creative Commons license
Federal Agencies
• Get access on Challenge.gov
• Learn more about challenges
• Look for opportunities
• Spread the word
The Public
• Sign up and get started!
• Find great challenges
• Support, discuss, and share
• Solve, submit, and win
Thank you!
@GovNew Media
@challengegov
Resource List
• Terms of Service Agreements
https://forum.webcontent.gov/Default.asp?page=TOS_agreements
• OMB Challenges and Prizes Guidance 3/8/10, Sample challenges
http://www.usa.gov/webcontent/reqs_bestpractices/challenges/index.shtml
• Web Content Mgrs. Forum
https://forum.webcontent.gov/general/login.asp
• WMU
http://www.usa.gov/webcontent/wmu/

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idga presentation

  • 1. Center for New Media and Citizen Engagement Karen Trebon, karen.trebon@gsa.gov, 202-501-1802 Office of Citizen Services and Innovative Technologies (OCSIT) U.S. General Services Administration October 19, 2010
  • 2. OCSIT has a long history of engaging with citizens • USA.gov – We’ve come a long way since launching as FirstGov in 2000 – 22 mobile apps – Spanish version of USA.gov is GobiernoUSA.gov • USA.gov Search – Now with “search as you type” – Free for other agencies to use – iPhone app released October 14, in conjunction with USA.gov 10th Birthday party • Customer service by email and web chat • National Contact Center at 1 (800) FED INFO
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  • 5. Also using free New Media tools • U.S. Government YouTube channel • Facebook pages • Twitter – Government URL shortener http://go.usa.gov – Like bit.ly, you get a shorter URL – Public knows they are getting official gov. info. • GovGab blog
  • 6. Web and New Media Management • Web Manager University New Media Talks • WebContent.gov • Web Content Managers Forum and Listserv • Terms of Service Agreements – Basic agreements between GSA and 43 social media providers – May not address all your issues, but it’s a place to start
  • 7. Open Gov • Open Government Directive 12/8/09 • www.gsa.gov/open • GSA helped other agencies get comments on their open government plans • Set up IdeaScale “instance” for most of the 24 CFO Act agencies • Faster and easier than each agency doing it’s own market research, procurement • Create once, use many !
  • 8. Working closely with U.S. CIO and CTO, White House OSTP Two products launched since the Center was founded in the Spring
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  • 11. Features of CEP • Two discussion forums, two wikis, one blog tool • MediaWiki – same software that drives Wikipedia • Wiki templates – Project management – Meeting planning – Document creation – Brainstorming • Release blog to keep track of developments
  • 12. More CEP Features • Complies with accessibility requirements • Hosted in secure federal cloud space
  • 13. Launched September 7 with almost 40 challenges from 16 agencies
  • 14. The Orteig Prize inspires Charles Lindbergh to give flight to the commercial aviation industry. Photo by Flickr user wallyg used under a Creative Commons license
  • 15. The Progressive Automotive X-Prize is breaking energy barriers—and our addiction to fossil fuels. Photo by Flickr user Argonne National Laboratory used under a Creative Commons license
  • 16. Spur discovery and investment Tap into new sources of innovation Only pay for results Set the goal, not the approach Raise awareness and action
  • 18. A friendly introduction for all types of users.
  • 20. Provide powerful financial and social incentives.
  • 21. Get from idea to online in minutes.
  • 22. GSA has addressed procurement, privacy, security, accessibility, usability and other important issues. Photo by Flickr user Kevin H. used under a Creative Commons license
  • 26. CPSC Carbon Monoxide Safety Poster Contest Kids.gov “How to Become President” HHS Connecting Kids to Coverage EPA Game Day Challenge
  • 27. Results so far • 283,909 page views on Challenge.gov • 69,171 visits to Challenge.gov • 2,674 “supports” from the public • 1,809 social media mentions, sentiment 94% + • 795 followers on our Twitter account
  • 28. Photo by Flickr user euthman. used under a Creative Commons license Photo by Flickr user pauldevoto. used under a Creative Commons license Federal Agencies • Get access on Challenge.gov • Learn more about challenges • Look for opportunities • Spread the word The Public • Sign up and get started! • Find great challenges • Support, discuss, and share • Solve, submit, and win
  • 30. Resource List • Terms of Service Agreements https://forum.webcontent.gov/Default.asp?page=TOS_agreements • OMB Challenges and Prizes Guidance 3/8/10, Sample challenges http://www.usa.gov/webcontent/reqs_bestpractices/challenges/index.shtml • Web Content Mgrs. Forum https://forum.webcontent.gov/general/login.asp • WMU http://www.usa.gov/webcontent/wmu/

Notes de l'éditeur

  1. Last two bullets – if people don’t find what they are looking for on the site…
  2. We answer questions on our Facebook page, just like we do by email, chat and phone
  3. We started with web management classes, now we’ve added social media talks, those are free Wc.gov - online place to find policies that govern federal websites, accessibility, open gov
  4. After this slide, focus shifts from “gov to citizen” to “gov to gov”
  5. OMB has sent a lot of work our way They think we’re really good at “create once, use many.”
  6. Launched October 12 at FedTalks conference
  7. Simple software as a service storefront Unlike other stores, it’s free!
  8. Blog and discussion forums for Citizen Engagement Wiki templates may be more helpful for EMPLOYEE engagement - for managing teleworkers, or a committee that spans different agencies or departments within an agency
  9. So there are a Couple of reasons why you would want to go through the Citizen Engagement Platform instead of straight to wordpress for a blog for example
  10. Online platform for challenges contests and competitions Now 43 challenges from 21 agencies Read definition from fact sheet Talk about the difference between straight forward and grand
  11. $25,000 prize was first offered in 1919 by a New York hotelier Wasn’t won until Lindbergh flew to Paris
  12. This is just one of the challenges on challenge.gov Partnership between the department of Energy and Progressive Automotive
  13. Tap into new sources of innovation Set the goal not the approach Sometimes in procurement, we spell out the approach and all the bidders just repeat it back to us So think about challenges as a procurement alternative Might sound strange coming from someone who works at GSA Video contests are really good for raising awareness, apps challenges spur action
  14. Screenshot I encourage you to check out Apps for Healthy Kids Winners announced September 29 Winners Got to meet two cabinet secretaries Health and Human Services and Agriculture Both stayed for over an hour I was pretty impressed by that
  15. Feds who want to post a challenge Browse and support, similar to clicking “like” on Facebook Solver who wants to participate in a challenge
  16. Can sort challenges many ways – highest prize amount, newest one entered, by agency, topic Most time left to compete, least time left
  17. Read two quotations Prizes don’t have to be monetary Judges can attract entrants
  18. Step by step workflow Can save and come back
  19. We did usability testing on challenge.gov, had the site reviewed by an accessibility expert. The way we did the procurement was interesting. Two companies informally offered us a free product. GC and acquistion asked us to do a Request for Information or RFI We received 7 offers And Narrowed it down to 2 finalists Chose a start up from NYC called ChallengePost
  20. Read common pool quote
  21. As of Friday, 7 DOD challenges So thank you for being one of our amazing partners
  22. Samples of other challenges…
  23. Trade cards with me, pick up our fact sheet, check out challenge.gov and the Citizen Engagement Platform
  24. I’m gonna Close out with some resources…
  25. Jeff Zients, acting OMB Director right now GSA was asked to build challenge.gov in the March 8 memo