1. 1
Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
Unit 2: Communication Skills for Creative Media Production
Unit 22: Single Camera Techniques - Partial
Unit 24: Writing for Television and Video - Partial
Start date 31st
October 2011
Deadline 15th
December 2011
Assessor name Iain Goodyear
Assignment title IG1 - PITCHING YOUR FILM IDEA
The purpose of this assignment is to:
Develop your skills and technical code analysis of short films.
Develop your ideas generation and group work skills.
Develop your research skills in relation to script commissioning.
Familiarise you with script writing format and script drafting.
Develop your ability to verbally pitch a short film idea to a panel.
Scenario
A crucial aspect of any media production is the successful pitch of an idea to media specialist
commissioners. This process takes place early in the life cycle of a production and requires careful
planning and consideration. The pitch is primarily an opportunity for media producers to convey their
ideas and generate interest and enthusiasm for a production project with a view to securing funding.
This assignment will require you to work in groups of 3 to verbally pitch a production company proposal
for a short film to a panel of commissioners. The purpose of this pitch is to communicate how viable your
film idea is and to secure funding that will allow you to realise your film idea into a short film
production. The theme of your short film is ‘GOING ON A JOURNEY’ and your pitch, proposal and
supporting documentation must make clear how your film will explore and communicate this theme.
Prior to the delivery of your group pitch, you will be required to produce evidence of research and
existing film influences. This will consist of the following sections:
 *Research that describes short film codes & conventions and production practices
 Practicing your verbal pitching of ideas and responding to feedback to improve your pitching skills
 Visual evidence of ideas generation and existing film influences
 An account of how your film will explore the provided theme through narrative, cinematography
and mise en scene
 *Research that describes the writer’s role in the commissioning process with appropriate use of
subject terminology
 A draft short film proposal, treatment and 1st
draft script
*YOU ARE REMINDED THAT ALL SECONDARY RESEARCH SOURCES ARE TO BE CORRECTLY REFERENCED
WITH SUPPORTING REFERENCE PAGE(S).

2. 2
Tasks Grading Criteria Mapping
Task 1
Produce a comprehensive word-processed analysis of three short films.
Using subject specific terminology, comment on how meaning is communicated
through the use of cinematography, mise en scene & the use of sound and music.
You must include still images from your chosen films to illustrate your
observations and use appropriate terminology accurately.
*Your word-processed analysis must be uploaded to your IG1 assignment blog.
Unit 22: P1/M1/D1
Task 2
Produce a comprehensive and well-structured video research report (using
combination of still images, word processed text, music and sound recordings
and compiled using Adobe Premiere) that describes the screenwriter’s role in
the script commissioning process.
Your video report must clearly describe what you understand script commissioning
to mean (including visual examples such as website screen grabs or book
research source quotes as well as other references you have used to obtain this
knowledge).
Your video report must also detail what processes of development a script writer
goes through to develop a script for production (including visual examples such as
website screen grabs or book research source quotes as well as references you
have used to obtain this knowledge).
*Your video research report must be uploaded to your IG1 assignment blog as
an embedded video.
Unit 2: P1/M1/D1
Unit 2: P2/M2/D2
Unit 24: P1/M1/D1
Task 3
Showing creativity and flair generate ideas for a short film production using the
theme outlined in your assignment scenario on page 1.
These ideas can be presented in the form of sketches, hand drawn and digitally
produced mind maps, mood boards, images you have gathered / found and
photographs you have taken.
Your ideas generation must clearly state how your ideas relate to the provided
theme in the scenario on page 1 of this assignment.
*All ideas generation must be uploaded to your IG1 assignment blog.
Unit 22: P2/M2/D2
Unit 24: P3/M3/D3
Task 4
Showing creativity and flair produce a 1 paragraph proposal and 1 – 2 page
treatment of your short film idea.
This must be based on, and further develop some aspects of your ideas generation.
Your treatment must include information of chosen film genre, target audience,
character biography information and a descriptive overview of your film idea’s
narrative.
*Your word-processed proposal and treatment must be uploaded to your IG1
assignment blog.
Unit 24: P3/M3/D3

3. 3
Task 5
Produce a short film script based on your developed idea to near professional
standards.
Your script must be a 3 to 5 page document.
Your script must NOT contain dialogue but should feature clear scene headings,
make specific reference to characters by name and feature detailed descriptive
character action
*Your word-processed scripts must be uploaded to your IG1 assignment blog.
Unit 2: P3/M3/D3
Unit 24: P5/M5/D5
Task 6
As a production team you must then decide on which film proposal you will take
through to the pitch stage and further development in your next assignment.
In teams of 3, you must present a summary of your ideas to the others in your
group. Then, as a group you must decide which idea you are collectively going to
develop into a verbal group pitch to a panel of commissioners.
You must then produce a PowerPoint that visually shows your ideas generation and
existing film influences (this will be played throughout your verbal pitch). Prior to
your actual pitch you will present a practice pitch to your class for which you will
receive written feedback.
You must present an analysis report that also visually interprets your feedback with
the use of graphs and charts that makes specific reference to audience feedback
questions. This analysis should also include a summary of what changes you, as a
group, will implement to have a beneficial effect on your final pitch.
*Your word-processed practice pitch analysis must be uploaded to your IG1
assignment blog.
Unit 2: P2/M2/D2
Unit 2: P3/M3/D3
Task 7
Pitch your short film idea to a panel of commissioners, showing creativity and
flair and to near professional standards.
Your final pitch must be no more than 3 minutes long and you will be stopped after
this time has elapsed so rehearse your pitch thoroughly before you deliver it.
*Your group final pitch video must be uploaded to your IG1 assignment blog as
an embedded video.
Unit 2: P4/M4/D4
Unit 2: P5/M5/D5
Unit 24: P4/M4/D4
Sources of information
This brief has been verified as being fit for purpose
Assessor Iain Goodyear
Signature Date 03.10.11
Internal verifier Harry Arnold
Signature Date 03.10.11

4. 4
Unit 2 Communication Skills for Creative Media Production (Level 3)
P1: use appropriate techniquesto
extract relevant information from
written sources
M1: use appropriate techniquesto
extract information fromwritten
sources with some precision
D1: use appropriate techniques to
extract comprehensive information
from written sources
P2: present a media production
report which conveysrelevant
information [IE]
M2: present a structured and
detailed media production
report which conveys
information and explains
conclusions with clarity
D2: present a well-structured and
substantialmedia production report
which conveys information with
precise exemplification and justifies
conclusions with supporting
arguments
P3: review reportsto make changes
with occasionalbeneficialeffects
[RL]
M3: review reportsto make
changes with frequent
beneficial effects
D3: review reports to make
changes with consistently
beneficial effects
P4: deploy and manage appropriate
technology to pitch a media
production proposal[SM]
M4: deploy and manage
technology to pitch a media
production proposaleffectively and
with some
imagination
D4: deploy and manage
technology to pitch a media
production proposalwith
creativityand flair and to
near-professionalstandards
P5: employ appropriate forms of
address in a media production pitch
to communicate ideas [CT]
M5: employ forms of address in a
media production pitch
to communicate ideas
effectively
D5: employ forms of address in a
media production pitch with flair to
communicate ideas with impact
Unit 22 Single Camera Techniques (Level 3)
P1: describe the featuresof single
camera production with some
appropriate use of subject
terminology
M1: explain the features of
single camera production with
reference to detailed illustrative
examples and with generally correct
use of subject terminology
D1: comprehensively explain the
features of single camera production
with reference to elucidated
examples and consistently using
subject terminology correctly
P2: generate outline plans for a
single camera production working
within appropriate conventions and
with some assistance [CT]
M2: generate detailed ideas for a
single camera production showing
some imagination and with only
occasionalassistance
D2: generate thoroughly thought
through ideas for a single camera
production showing creativityand
flair and working independently to
professionalexpectations
P3: produce a single camera
production working within
appropriate conventionsand with
some assistance [SM]
M3: produce a single camera
production to a good technical
standard showingsome imagination
and with only occasionalassistance
D3: produce a single camera
production to a technicalquality that
reflects near professionalstandards
showing creativityand flair
and working independently
to professionalexpectations
Unit 24 Writing for Televisionand Video (Level 3)
P1: describe the writer’srole
in the commissioning
process usingsome subject
terminology appropriately [IE]
M1: explain the writer’s role in the
commissioning processwith reference
to detailed illustrative examples and
with generally correctuse of subject
terminology
D1: comprehensively explain
the writer’s role in the
commissioning processwith
elucidated examples and
consistently using subject
terminology correctly
P2: collect and prepare suitable
background materials for a
scriptwriting projectwith some
assistance [CT]
M2: collect and prepare good
background materialfor
a scriptwriting project
competently and with only
occasionalassistance
D2: collect and prepare excellent
background materialfor a
scriptwriting projectto near-
professionalstandards working
independently to professional
expectations
P3: produce script proposals
for specific purposes
working within appropriate
conventionsand with some
assistance [CT]
M3: produce scriptproposals for
specific purposesshowingsome
imagination and with only occasional
assistance
D3: produce scriptproposals for
specific purposesshowingcreativity
and flair and working independently
to professionalexpectations
P4: pitch a prepared proposal M4: pitch a prepared proposal
effectively
D4: pitch a prepared proposalto a
near-professionalstandard
P5: produce a script for a specific
purpose working within appropriate
conventionsand with some
assistance. [CT,
SM]
M5: produce a script for a specific
purpose competently showing some
imagination and with only occasional
assistance
D5: produce a script for a specific
purpose to near-professional
standardsand workingindependently
to professionalexpectations

5. 5
:PLTS: This summary referenceswhere applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in
the pass criteria. Itidentifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.