Allister Frost, Digital Marketing Personality of the Year 2013 and consultant at Emarketeers discusses the need to create stand-out and engaging social media content in a crowded world. In his talk at Social Media Week London, he shares new tips and techniques on creating content that clicks, including ways to get your content in front of as many contacts as possible, and suggestions to help you optimise your content marketing efforts for the co-creation future. The event was run as a partnership between and Social Media Week and Emarketeers - demystifying online techno-babble and empowering you to run your digital activity without a glitch!