Slides from my "Designing for the Social Web" presentation at D2WC 2011.

1. DESIGNING FOR
THE SOCIAL WEB
with Justin Seeley

2. JUSTIN SEELEY
Adobe Certified Expert
twitter - @justinseeley
email - justin@webdesign.com
www.justinseeley.com

3. THE AGENDA
• Mapping a Social Strategy
• Creating a Unified Message Through Design
• Implementing Your Plan for Dominance
• Benefits of “Social Cross Pollination”
• Integrating with Your Existing Website/Blog

4. SOCIAL STRATEGY
• What Sites Do You/Your Client NEED to be on?
• Find the Right Community... and Listen to it!
• Explore Customization Options/Frameworks.

5. “If you’re a Dog, Don’t Try
to Be a Kangaroo!”

6. Explore those who came
before you... and copy them!

7. Learn the limits of your
chosen platform.

8. LEARN STUFF
• Study Facebook Customization Options (FBML,
iFrames, Applications, etc.).
• Learn to Use Your Own Artwork for Sites Like
Twitter, MySpace, and About.Me.
• Study Screen Sizes, and Know Your “Safe Zone”

9. Consistency Promotes
Awareness

10. UNIFIED MESSAGE
• Develop a Core Set of Graphics
• Create Taglines, Bios, and Catch Phrases
• Create a Single Point of Contact
• Utilize the Space You’re Given Wisely

11. TWITTER ASSAULT
• Options Are LIMITED at Best... Be Careful.
• Screen Size is Your Enemy.
• Get Out in Left Field... WAY Out there!
• Learn From “The Pros.”

12. 5 GOOD SAMPLES

18. FACEBOOK ASSAULT
• Images are OK, but iFrames are Better!
• If You Can Build a Website You Can Build a
Facebook Page... EASILY!
• Do What You Can with 520px... Yeah it Sucks.
• Learn the “Tricks of the Trade.”

19. 5 GOOD SAMPLES

25. Social Cross Pollination...

26. SPREAD THE WORD
• Introduces People to a NEW Side of You.
• Free Advertising... Yes, I Said Free.
• Give Already Interested People Something else
to Follow and/or Read.
• Great Avenue for Shameless Self-Promotion!

27. HOW TO POLLINATE
• Include Links to Other Networks Everywhere.
• Put It In Your Email Signature.
• Put It On Your Business Cards.
• Add a “Like” “Tweet This” or “Follow Me” Button
on Every Blog Post You Write.

28. SOCIAL INTEGRATION
• There’s a Plugin for That...
• Read Documentation for Static Site Integration.
• Design Your Own and “Link It Up.”

29. THANK YOU!