My slides from my talk at Agile Austin, March 2013. The talk covered key concepts from the book "Lean UX", written by Jeff Gothelf and me, and available here: www.leanuxbook.com
4. The Lean UX Cycle
State
your
desired
outcomes
Ideas
Declare
your
assump2ons
Hypothesize:
write
the
test
first Learn Build
Design
an
Experiment
Make
an
MVP
Get
out
of
the
building
Team
synthesis Data Product
Repeat
Measure
19. 2. Freedom to experiment….and fail
1. Run small, low-risk experiments
2. Refine your hypotheses
3. Reward learning (aka failure)
4. Make decisions based on objective
observations
20. Case Study: Social Media Benchmarking
Observed: Small business owners want to use social media
for marketing but don’t know how.
Hypothesis: They would pay for a service that provides
benchmarking data from their peers.
20
28. Reduce Inventory, Risk and Waste
This is No one
going to clicked.
be BIG!
Make a
design MONTHS Get feedback
from market
decision
HOURS Concept credit: @clevergirl
29. A system built on continuous learning
Risk
Learning!
Diagram concept: @clevergirl 29
30. 3. Continuous learning
1. Instrument your software to measure usage
2. Build a process that includes the customer
(regularly)
3. Combine the what (quantitative) with the
why (qualitative) for a holistic view of your
product