This document provides information about the production of Q magazine, a UK-based music magazine published monthly. Some key details include: 1) Q magazine was founded in 1986 by Mark Ellen and David Hepworth to fill a niche for older music fans who were still buying CDs. 2) It is currently published by Bauer Media Group, Europe's largest magazine publisher. 3) The target audience for Q magazine is older adults, mainly people in their 30s and 40s, as the magazine covers a wide variety of music genres and aims to "inform and educate" readers. 4) Typical sections in Q include artist interviews, album reviews, and listings of upcoming concerts and music-related events.

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 01:
Analyzing Media Products and Audiences
Evidence
Jess Sheridan - 1222
St. Andrew’s Catholic School
64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

3. Focus publisher and product (page 4)
Operating model (pages 5-9)
Brand Ideology/ethos (page 10)
TECHNOLOGICAL CONVERGENCE (page 11)
Bauer’s ASSOCIATED PRODUCTS (page 12)
Market position publisher (page 13)
Competitors (page 14)
Purpose and meaning (pages 15-16)
DPS inspiration analysis (page 18)
Content (page 19)
Genre (page 20)
Format and style (page 21)
Production process (page 22)

4. 1. Bauer Media is a division of the Bauer Media Group,
Europe’s largest privately owned publishing Group.
2. The Group is a worldwide media empire offering over 300
magazines in 15 countries, as well as online, TV and radio
stations.
3. 'WE THINK POPULAR': is the tag-line gets right to the
point in just three words.
4. The Bauer Media Group is a family-owned company.
5. For all relevant target groups: the attractiveness of the
media brands is the key to the success of the Bauer Media
Group.
6. Founded - 1875
7. Our magazine heritage stretches back to 1953 with the
launch of Angling Times and the acquisition in 1956 of
Motor Cycle News, both still iconic brands within our
portfolio.
8. The company has a presence in a total of 20 countries.
9. Today the Bauer Media Group is Europe's largest
magazine publisher.
10. family-owned company
1. Published monthly in UK
2. Mark Ellen and David Hepworth founded the
magazine because they felt it was a niche
market as there wasn't a magazine for the
older generation who were still buying CD's.
3. Q was first published in 1986.
4. Q has a history of association with charitable
organisations.
5. Q also has it's own music channel called Q TV.
6. They hold Q awards every year.
7. It's cover price is £3.90.
8. The target audience for Q magazine are the
older generation such as people in their 30's
and 40's.
9. It was originally going to be called 'Cue',
however it was changed to 'Q' due to possible
confusion with it being a snooker magazine,
plus a single lettered title is thought to be
more prominent on newsstands.
10. Promotional gifts are given away quite often,
such as CDs and books
https://www.bauermedia.co.uk http://www.qthemusic.com

5.  Q was founded in 1986 by Mark Ellen and David
Hepworth, Q was first published by the EMAP
media group in October 1986, setting itself apart
from much of the other music press with monthly
production and higher standards of photography
and printing.
 The magazine was sub-titled "The modern guide to
music and more".
 Originally it was to be called Cue, but the name was
changed so that it wouldn't be mistaken for a
snooker magazine.

6.  Bauer Media Group is a European-based media company,
headquartered in Hamburg, Germany that manages a
portfolio of more than 600 magazines, over 400 digital
products and 50 radio and TV stations around the world.
The portfolio includes print shops, postal, distribution and
marketing services. Bauer Media Group has a workforce of
approximately 11,000 employees in 70 countries.
 “We think popular” is the slogan for Bauer, because it
highlights that the target audience are confident. The
connotations are that they also refer themselves to being
‘popular’ and that connotes authority and prestige
amongst the readership.
 Bauer also publishes magazines such as KERRANG! Which
is also another successful magazine.

7. http://www.bauermedia.co.uk/newsroom/sp

8. http://www.bauermedia.co.uk/newsroom/sp

9. http://www.bauermedia.co.uk/newsroom/sp

10.  As you can see from these examples of Q magazines front
covers, the mast head is always placed in the top left corner.
This is so as soon as the reader has a look at their magazine,
the first thing they'll see is the mast head, as well as the
image of the artist, and they'll automatically be aware that
it's a Q magazine.
 Mark Ellen and David Hepworth founded the magazine
because they felt it was a niche market as there wasn't a
magazine for the older generation who were still buying
CD's. The magazine Q was first published in 1986, Q has a
history of association with charitable organisations.
 Strapline “Discover Greater Music” - The verbal code
‘Discover’ connotes the audience are going to be loaded
with different information and will learn something new.
The verbal code ‘Great’ highlights Q is not an average
magazine but a great one.

11.  Q magazine was first released on the radio in 2008. It doesn’t have its own app to read the magazine. Its
currently available online in the UK.
 In 2000 it made its own TV channel and hosts its own award show. The show originally started in 1990.
 The button ‘playlist’ and ‘video’ on the navigation bar will attract a younger audience because they will be
able to make their own playlist and also check up on the new songs released.
 ‘WIN’ on the navigation bar will attract all readers because everyone would want a chance to win
something, having this on your website will attract a bigger target audience because they’re getting
something out of reading the magazine.
On the navigation bar is also has
‘interviews’ this is helpful for people who
want to know more about the celebs in the
magazine.

12.  Women's magazines for example; Heat, Closer
 Men's magazines for example; MATCH!
 Outdoor magazines for example; GOLF
 Teenager magazines for example; J-14
 Parenting magazines for example; .
Mothers baby.
 Soap magazines for example; CBS Soaps

13. These magazines are popular sold
Separately. Bauer has published more copies because they own more magazines.
http://www.campaignlive.co.uk/article/1307929/magazines-abcs-nme-print-sales-drop-below-15000?src_site=mediaweek

14.  IPC- formed in 1963, the person who found it is
called George Newnes. It is valued at between
$2bn and $3.5bn.
 Music & media- it was founded in 59-65 Worship
street, LONDON. The founded was Rory David
Philip bett £158,541.00
 Hearst- was founded in new York by William
Randolph Hearst. Its worth 2 billion.
 TimeInc UK- it was founded in 1963 by Marcus
Rich In London. The company is worth 218.7m.
 Immediate media – It is located in Hammersmith
and was founded in
https://www.timeincuk.com/abo
https://en.wikiped
)
http://www.timeinc.com
http://www.immediate.co.uk

15. Banner: Magazine is just the
letter Q, it is in upper case font
which stands out and also the
white colouring of the font is
layered upon a prime red and
this helps it stand out too.
The writing ‘Artic Monkeys’ is in
upper case and contrasts against
the simple background, also some
of the other musicians are behind
the lead singer.
The colours used are typical of
general rock magazines, with red,
black and white being the main
palette. However, blue is also
used in places to provide a
contrast with the red, and
perhaps to give the magazine a
possible ‘British’ feel.
The masthead is barefaced
but very basic. The font of the
masthead is very simple and
unique but shows effectiveness.
The colours used are white and
red which contrast against each
other. The red is very eye-
catching and will catch the
readers’ eyes easily. The fact
that the magazine is called ’Q’
shows simplistic and maturity
which suggests that there is a
older target audience.
The headline is at the
Bottom like every magazine
head is at the bottom.
The barcode at the
bottom shows what the
price is and the date when
the magazine was released
on.

16. Straplines
“discover Great music”
This strapline connotes that
reading this magazine gives
you the knowledge of different
types of music and encourages
you to discover more.
Cover line
Is “ARTIC MONKEYS” which
would reveal it says more
about them inside of the
magazine.
Price - £3.90
This is expensive for a magazine
Which might show the people
buying
Them are working people.
The target audience for Q
magazine are the mainly the older
generation late 20s to 40s (Hartley).
As the genre of the magazine is
eclectic meaning it has many
different genres this is why it appeals
to a wide range of audiences both
male and female. The magazine will
‘inform and educate’ (Katz) the
audience on Artists such as ‘Arctic
Monkeys’ who appeal to the male
gender.
The background is in a field
which seems really out of place
for a music magazine. The
colour of the field contrast
against the red making a
statement by using different
ranges of bold colours.
The length of the magazine
is 8.25cm whiles the width is
11.2cm.

17. Stand First – this is a
short introduction to the
interview explaining what
it will be about.
Main headline – Is
the persons name who
they are interviewing.
So it makes it clear
what the page is about
and who the artist is.
Main images - The
main images convey
that that’s who is in
the interview and
that’s who they are
interviewing.
Steve Neale – 1980; “Genres are
instances of repetition and differences” –
I am going to repeat certain conventions
such as the stand first and drop capital.
The paragraph columns make the
page look neater and well set out.
Also it is easy it read.
The artist who is the
main feature is
someone who is
extremely well
known in the music
industry, the clothes
are smart suggesting
he might be a bit
indie and might show
it through his music
as well.
The Header of this
double page spread is
neat and organised also
goes in with the picture
because he looks smart.
Drop Capital – this letter is larger than
the others to entice the reader in to
reading the interview. It also highlights
where they should start reading.

18. Heading- which denotes what
type of page it is to the reader, it’s
the contents page so it will have all
the page numbers and say what
every page will be.
This page also says when songs are
released e.g. monthly.
Image – Main image reveals
that Adele is in the magazine
and might have a interview
about her or one of her songs
has been released.
Columns – The columns make the
page and the writing look neat and
organised and also makes it clear to
read what is going on.
Date – The date is on this page
to tell everyone how new the
songs that have come out and if
there's an interview how dated
that is, so everyone is kept up to
date.
There is a review at the
bottom and it lists new
albums, music videos, how to
buy, live music & where? And
also music books. They have
put this there so no one has
any questions and doesn't’t
need to search anything up on
Google because its all in the
magazine.

19.  Q magazine provides a range of different
artistes and interviews with people. Also it
has facts about how people started off with
there music and became famous.
 It also has information and facts about the Q
magazine awards and how to vote for it and
win tickets.
 The magazine also has biography’s of famous
people and interesting information about
them and what they’ve done to get
themselves where they are now.

20. Q magazine does not really have a genre of music, its main
interest is new releases and upcoming artists they also
base on interviews. There target audience is round 16 plus.
Q has been published monthly since 1986 by Bauer Media
Group. Q magazine from 1986 Q magazine from 2009.
Source: https://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http
%3A%2F%2Fwww.isubscribe.co.uk%2Fnews%2Fentertainment-magazines-
8%2Farctic-monkeys-talk-about-their-new-album-with-q-
3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e
0Y36SuqnA&ust=1443194326638520

21.  The house style is quite masculine as the colours used are
red and white. The colours are steadily used throughout
the page and link in well with each other.
 The font's used are very simple, ‘signifying’ (De Saussure)
the simplicity of the whole magazine easy for the
audience to read and take in.
 The colour red stands out to the audience especially ‘pass
along audiences’. The magazine will catch their eye on
the shop shelf.
 The magazines format is A4 size - 8.27 × 11.69 inches.
 The main headline denotes the verbal code “Ed Sheeran”
who connotes “star appeal” (Richard Dyer) he is a well
known pop-star and will appeal to a wide range of
audiences.

22.  Date of publication – The first thing to do is to set up a date of publication.
 Managing the schedule – This is a really important step that you should not take
for granted when it comes to the production of a magazine.
 Editorial and budgetary decision – The next step that is taken during the
production process of a magazine is the editorial decision.
 Content Acquisition – The most important step because without content we
can’t have the magazine in the first place. Content therefore is the main piece.
 Sub-editing – This focuses on one major thing, which is quality control. • Page
Layout – In big publications, there is a special team responsible for page layouts
called the layout staff.
 Proofreading – Once the above stage has been completed, the next stage is the
proofreading.
 File emailed to printer – After the proofreading stage, the desktop publishing
file of the entire magazine is sent to the printer whose job will be to print the
magazine.
 Distribution – The printing company, having finished with the printing of the
magazines, will package them neatly and send them to a warehouse.
http://hosbeg.com/the-magazine-production-process/

24. Target audience (page 25)
Spending power (page 26)
graham burton: socically and media grouped audiences (page 27)
uses and gratifications (katz,blumler 1974) (page 28)
maslow hierarchy of needs (page 29)
Demographics (page 30)
psychographics (page 31)
Primary research (page 32)
Magazine questionnaire (pages 33-41)
secondary research (page 42)

25.  The target audience will be male and female (primarily male
as you can see by the screenshot 68.8%) adults aged 18+
because they’re more young singers in the magazine and
young people are mostly interested in singers/bands their
age. Also the target audience is people who are into music
and love reading about it and listening to it. Furthermore
they would need to be 18+ because of the informal language
Q uses.
https://www.google.co.uk/search?q=Q+magazine+target+audience&safe=strict&hl=en&source=lnms&tbm=isch&sa=X&ved=0ahUKEwisyo6K4bD

26.  My magazine will cost £2.99 because all teenagers in the age range will
be able to afford it. I have made sure I have made the price cheaper than
Q magazine as I think this will give the magazine a good chance of selling
against a popular magazine like Q.
 I had to consider Hartley's 7 subjectivities and how age, gender, class, self
image , nationality, family and ethnicity should be considered when
looking at spending power.
Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

27.  Graham Burton (1997) has a theory about classifying
audiences by their social and media grouping. The
social grouping of my target audience is middle aged
grouping (30-50) men and women. They will most
likely be British and mixed ethnicity. In my opinion I
think the target audience are both male and female
aged 25-40 year olds this is because of the type of
informal language for example the verbal codes
“drugs” and “death” they sometime use on the front
cover, and because of the artists such as the ‘Artic
Monkeys’ who appeal to an older audience because
they are themselves older.
https://books.google.co.uk/books?id=WPm0HAAACAAJ&dq=inauthor:%22Graeme+Burton%22&hl=en&sa=X&ved=0

28.  Diversion – Escaping from everyday life,
Connections to music media – audience would be
reading it to explore to be a musician or singer.
 Personal relationships – Using media for emotional
and social interaction, Audience reviews of concerts
– this would be more useful for singers to get the
message out to more people.
 Personality identity – Reflecting yourself in texts,
learning behaviours and values from articles
 Surveillance – Articles/ information could be useful
for everyday life.
 I think Q relates more to Diversion and personal
relationships because the audience of young men
would be looking to form a social connection with
music artists whilst maintaining a relatively high
profile by reading Q magazine rather than a more
‘grungy’ music magazine like Kerrang!
 From the front cover on the right it is evident that
the audience are being ‘informed and educated’
(Katz) about “The Ultimate Festival Guide’ and from
the main headline ‘The Artic Monkeys’.

29. Q magazine fits in with Esteem, because Q magazine is
targeted at individauls who have achieved highly in their
personal and professional lives. Readers of the magazine
would also have a high level of confidence which would
command respect from others and they would show
respect to others.
Maslow – “Social climbers” and “survivors” – According
to Maslow they like expensive things the target
audience would fit into the category social climbers and
they will like the celebrities and ‘star appeal’ (Richard
Dyer) inside the magazine . The survivors want to know
and like the routine of the magazine being produced
monthly with new information about the music industry.
It is evident by the front cover on the right that the
audience will like the idea of ‘Tinie Tempah’ someone
famous who denotes ‘star appeal’ (Richard Dyer) on the
front cover. They will want to read more about him
because of this so they can improve their status in
society.

30. A
Higher management, bankers, lawyers ,doctors , and other
professionals.
B
Middle management , teachers, creative and media people e.g.
graphic designers.
C1
Office supervisors, junior management, nurses, specialists
clerical staff- white collar.
C2 Skilled manual workers, plumbers, builders- blue collar
D Semi-skilled and unskilled manual workers.
E Unemployed, students, pensioners, casual workers.
This defines the adult population largely by the job they do. This is based on the
national readership survey (NRS)
According to the social economic graph and the target audience for Q
magazine would fall into A & B.
Also according to socio- economics needs graph the audience would fit in to
the categories of C1, C2, D and E because the age is 16-35 year olds therefore
they wont have that much income and so they will be highlighted as
students and unemployed.

31. Mainstreamers Seek security. Tend to be domestic conformist, conventional, sentimental- favour value for
money family brands. Nearly always the largest group.
Aspirers Seek status. Materialistic, acquisitive, orientated to image and appearance, personal and fashion.
Attractive packaging more important than contents. Typically younger people, clerical and sales job.
Succeeders Seek control. Strong goals, confidence, work ethic and organisation, supports stability. Brand
choice based on self-reward , and quality – typically higher management and professionals.
Resigned Seeks survival. Rigid and authoritarian values. Interested in the past and tradition. Brand choice
stresses safety, familiarity and economy. Typically.
Explorers Seek discovery. Energy, individualism and experience. Values difference and experience. Values
difference and adventure. Brand choice highlights satisfaction, and instant effect. The first to try new
brands. Younger demographic.
Struggles Seek escape. Alienated and disorganised. Few resources beyond physical skills. Brand choice involves
impact and sensation. Buys alcohol , junk food , lottery tickets, D and E demographic.
Reformers Seek enlightenment. Freedom of restrictions and personal growth. Social awareness and
independent judgement. Anti- matristic but aware of good taste. Has attended higher education and
selects products for quality.
Readers of Q are the succeeders because it’s a brand choice based on self-reward, for example seeking what “great
music” is currently trending. The demographic of the magazine would suggest that young highly paid individuals are
the main consumers of the product therefore they have high work ethic and clear life goals.

32. Primary research is any type of
research that you go out and collect
yourself. Examples include surveys,
interviews, observations, and
ethnographic research. A good
researcher knows how to use both
primary and secondary sources in her
writing and to integrate them in a
cohesive fashion.
This is an example of my survey
monkey.

33. This graph signifies (De Saussure)
there are more female than males
agreeing to fill this questionnaire
out. This connotes that female
readers are more likely to be
concerned about the content of a
magazine than male readers
would be and that also they are
more likely to except the content
of the magazine to be tailored to
their needs. This demographic is
something to consider when
producing my own magazine.

34. This question reveals that there are
more old teenagers who filled this out
than older adults.
This could mean that I am better
placed to target teenagers and young
adults as I myself fit in to that
demographic. This would mean that
my own interests are more likely to
mirror the interests of my potential
target audience as opposed to trying
to research and include the interests
of an older adult target audience.

35. This question signifies (De Saussure)
that the indie genre seems to be mostly
popular so this would seem a good
place to start when deciding on the
content of my magazine. However pop,
rock and R&B are also popular genres
and perhaps more in the media eye
than indie music would be as this tends
to be less reported on and more of a
niche market.

36. On this question it signifies (De
Saussure) how often people buy a
magazine and most of the people who
answered it said never. This reveals the
level of marketing I would need to
consider when launching a new music
magazine. This could mean offering a
free sample copy or download to entice
the potential audience to buy my full
priced and fully formed magazine.

37. I asked this question because
then I will know how much people
would want to spend on the
magazine. This will help me
decide on the price of my
magazine bearing in mind what
potential customers have said
they are prepared to pay. Over
pricing it might need to higher
profits but could also switch
buyers off from buying the
magazine in the first place.

38. On this question on my questionnaire I'm
analyzing why you would buy a
magazine. Most people said for the
gossip and some people said general
information and pictures. This reveals
that an indie genre might not be the best
option as generally it is pop and rock
stars who create gossip and hype.

39. This question on my questionnaire
is asking if you’d buy a magazine for
the free gift. Most people said ‘yes’
this could reveal they are not buying
the magazine for the information
therefore disposing of it to just enjoy
the freebie. Giveaways are useful
marketing tools but not something a
new to market magazine would be
able to sustain for any length of
time due to the high cost no profit
factor.

40. This question on my
questionnaire is asking if you
would subscribe to a magazine?
Most people said ‘no’ this can
convey that most readers don’t
want to commit to paying for the
magazine in advance. This could
mean I will need to offer further
incentive in order to persuade
them to part with their money in
advance in receiving a copy each
month.

41. This question is who are your
favourite music artists? I asked this
question because I wanted to know
who everyone's favourites are so I
can put them into my magazine and
then it would appeal to everyone.
Obviously I will now need to consider
popular artists within the chosen
genre of my magazine. This could
lead to needing to complete further
primary research with the intended
target audience.

42. Secondary: Secondary research involves
looking at existing materials. It allows you
look at resources that have already been
created. It could also involve both
qualitative and quantitative research.
Positives: The research that is already out
there. All you have to do is sift through it.
There are a wide range of resources
available.
Negatives: The research may not be
entirely suited to your needs. You are
reliant on the accuracy and integrity of
other researches work.

44. Product advertising and marketing (page 45)
Q magazine subscription (page 46)
Guerilla marketing (page 47)
Viral marketing (page 48)
Distribution (page 49-51)

45. Above the line - Meaning or relating to promoting in the mass media. You can use the ‘Above the line’ method for
reaching mass audiences. For example, Facebook, twitter and Instagram.
Below the line - Symbolizing or relating to advertising by means such as direct mail, email, publicity events. Also it
means its your choice to read about the things you are sent via the internet.
The Q Awards are the UK's annual music awards run by the music magazine. Since they began in 1990 (Q
magazine), the Q Awards have become one of Britain's biggest and best publicised music awards. Having the Q
awards would make more of an awareness for the magazine Q.
Q magazine is advertised by Twitter, Facebook, Pinterest, Instagram and YouTube.
Methods of advertising across different medias.
Posters/leaflets
Bill boards
Ticketing
Bus adverts
TV/ radio adverts
YouTube
Cinema adverts
http://www.qthemusic.com
http://www.theadvertisingclub.net/index.php/features/editorial/3256-difference-between-above-the-line-and-below-the-line-advertising

46. Q magazine are in synergy with WHSmith. On WHSmith’s
website you can buy a subscription. As you can see from the
screenshot this will cost £54.00 for 13 issues, 12 months, £4.16
per issue. This is an example of synergy as Q magazine and
WHSmith are working together.

47.  Guerilla marketing is a cheaper way of advertising something but means
you need more energy.
This picture shows a snake
Surrounding a bus. Which
makes it stand out more and
more eye catching. This picture reveals
that people bite their
nails and the bag is
trying to get out to
people to stop.
This picture of a man on a
bench demonstrates that
the catchphrase “take a
break” and the man taking a
break on the bench with the
KitKat logo.

48.  Viral marketing is any marketing system that induces Web sites or users
to pass on a marketing message to other sites or users, creating a
potentially exponential progress in the message's visibility and result.
http://www.marketingterms.com/dictionary/viral_marketing/

49. The top magazine brand across print and digital is IPC's What's on TV, with a combined
circulation of 1,084,302, though the proportion of digital circulation is miniscule, at 1,104 e-
editions
Q magazine is available online http://www.qthemusic.com/ This is the main link to access the Q
magazine. The cost of an annual subscription
Fans can get the magazine delivered to them and they can subscribe to it.
http://www.greatmagazines.co.uk/q-magazine?
gclid=CLCug_rK1ssCFdYy0wodWLsNDA

51.  Q magazine is distributed
monthly.
 Q magazine is available in store
and online.
 Q magazine is £3.90 for a hard
copy and and It's circulation
figures are 103,017. (81,240
being in the UK and republic of
Ireland) 01-Jul-2008 to 31-Dec-
2008.

53. Ethical & Legal issues ( page 54
Stereotype (page 55)
UK tribes (page 56)
Racism and sexism (page 57)
Male gaze (page 58)
John Berger (page 59)
Copyright and royalties (page 60-61)
offensive material and censorship (page 62)
press complaints commission- i.p.s.o (pages 63-67)
ipso and ‘Q’ – accuracy and privacy (page 68)
Example complaint to Bauer (page 69-72)
Conclusion (page 73)

54. At its simplest, ethics is a system of moral principles. They affect
how people make decisions and lead their lives. Ethics is
concerned with what is good for individuals and society and is
also described as moral philosophy.
Media ethics is the subdivision of applied ethics dealing with the
specific ethical principles and standards of media, including
broadcast media, film, theatre, the arts, print media and the
internet. The field covers many varied and highly controversial
topics, ranging from war journalism to Benetton advertising.
http://legal-
dictionary.thefreedictionary.com/Ethics,
+Legal

55.  A stereotype is a thought that can be adopted about specific
types of individuals or certain ways of doing things. These
thoughts or beliefs may or may not accurately reflect reality.
 Some magazines stereotype celebs because they are famous
‘so they must all care about money’.
This front cover shows
it’s a stereotypical rap
artist with the gold
teeth, dark skin and
gold rings.
This front cover
depicts a blonde /
busty female
with the sub-
heading SEX
close by
connoting that
this ‘look’ is sexy.
http://missdimplez.com/2012/11/big-sean-and-chris-
brown-cover-xxl-magazine/
https://www.pinterest.com/pin/104708760059047952/

56. ASPIRANT
Aspirant is the tribe that suits my magazine best because its living for the moment
and a unique magazine.
Also because all the other tribes said ‘chavs and wastemans’ which isn't what my
magazine is about.
The magazine Q would be apart of ‘Alternative’ because they are Internet cultured
which means the alternative lifestyle has never been so accessible or so popular.
Alternative Tribes are passionate about music, sharing an appreciation for live
music, independent record shops and grass roots talents – it’s all about
authenticity and being ‘real’.
http://www.uktribes.com

57. Racism- The belief that all members of each race possess
characteristics, abilities, or qualities specific to that race,
especially so as to distinguish it as inferior or superior to
another race or races.
Sexism- stereotyping gender roles. Discrimination or
devaluation based on a person's sex or gender, as in restricted
job opportunities, especially such discrimination directed
against women.
https://en.oxforddictionaries.com/definition/racism
http://www.dictionary.com/browse/sexism

58.  The theory suggests that the male gaze denies women
human identity, relegating them to the status of objects to
be admired for physical appearance. The theory suggests
woman can more often than not only watch a film from a
secondary perspective and only view themselves from a
mans perspective Remember the stat from miss
representation, only 16% of media creators are female.
Laura Mulvey’s Male Gaze theory The “masculinisation” of
the viewer
 However the presence of a woman in mainstream texts is
something that is vital.
 Often a female character has no real importance herself, it
is how she makes the male feel or act that is the has the
biggest impact on the male audience.
https://en.wikipedia.org/wiki/Laura_Mulvey

59. John Berger’s ideology “men act and women appear” connotes that men stereotypically
are represented as masculine and women appear beautiful. However, the first front cover
of Cheryl Cole goes against Berger’s stereotypical view and Cheryl is denoted as an anti-
stereotype as the dark way she is portrayed is quite masculine.
Lady GAGA conforms to the “male gaze” (Mulvey 1974) theory through the non-verbal
code of her wearing little clothing, something the male gender (Hartley) will like. Lady
GAGA is ‘objectified’ on the front cover for the pleasure of the male gender.
Furthermore, Tinie Tempah conforms to Berger’s ideology as he is appears ‘cool’ and
superior by the way he is looking at the camera through the technical code of a close up.

60.  Copyright is one of the main types of intellectual property. Others
include designs, patents and trademarks. Intellectual property allows a
person to own things they create in the same way as something physical
can be owned. It is the right to prevent others copying or reproducing
someone's work.
 This is relevant to magazines because people might photocopy a
magazine or a book and give it out as their own copy.
 Many songwriters and composers ask The Guild of International
Songwriters & Composers questions relating to the music industry, song
writing, composing, lyric writing, music publishing and about music
publishers.

61. https://www.bauermedia.co.uk/terms-and-conditions
This is where the terms and conditions are found on Bauer website.

62.  Censorship is the suppression of speech, public
communication or other information which may be
considered objectionable, harmful, sensitive, politically
incorrect or inconvenient as determined by governments,
media outlets, authorities or other groups or institutions.
 Offensive material -Any published or broadcast content
(such as articles, photographs, films, or websites) that is
likely to be upsetting, insulting, or objectionable to some or
most people.

63. The PCC used to be the body that regulated press complaints it
has now been superseded by IPSO. It used to be an independent
body which administers the system of self-regulation for the
press. It dealt with complaints, framed within the terms of the
Editors' Code of Practice, about the editorial content of
newspapers and magazines and the conduct of journalists. It
assisted individuals by representing their interests to editors in
advance of an article about them being published.

64. http://www.bauermediacomplaints.co.uk
This is the process to make a
complaint on Q magazine.

65. http://www.bauermediacomplaints.co.uk

67.  Negotiating remedial action and amicable settlements for complainants;
 Issuing rulings on complaints;
 Using published rulings as a means of guiding newsroom practice across the industry;
 Publicly censuring editors for breaches of the Code;
 Passing on pre-publication concerns to editors to prevent the Code being breached;
 Passing on requests to editors that their journalists cease contacting individuals, and
so prevent media harassment;
 Issuing formal guidance, based on its interpretation of the Code, to the industry on
important issues;
 Instigating its own investigations under the Code in the public interest where
appropriate;
 Conducting training seminars for working journalists and editors;
 Liaising with other press councils internationally.
https://www.ipso.co.uk/IPSO/index.html

68.  Q have got to ensure they are ‘accurate’ in the
pictures they have on their magazine, interviews
and general information. All information has got to
be true to the audience are not mislead.
 ‘Q’ also have to make sure when publishing content
about people they are not breaking any regulations
and do not give away an ‘private or inaccurate’
information about the artists. Q would need
permission from the artists beforehand.

69. TOM CRUISE SUES
BAUER –
In this screen shot Tom Cruise sues
Bauer for posting that he abandoned his
little girl.

70. This magazine front cover may encourage a complaint
from the readership because the ‘star appeal’ (Richard
Dyer 1997) in the form of Lady Gaga is half naked and
isn't appropriate for the readers.
This stereotypical objectification of the female gender
may also offend the female readership – 31.7 % of the
female readership this is because they might feel
offended by her scantily clad appearance.

71. 1. Submitting your complaint to IPSO
2. Initial assessment
3. Referral to the publication
4. The investigation
5. Adjudication by the Complaints Committee
6. Remedies
7. Anonymity and publication of decisions
8. Review
9. Confidentiality
10. Accommodating individuals with disabilities
11. Unacceptable behaviour by complainants and
vexatious complaints
12. Complaints about IPSO
https://www.ipso.co.uk/IPSO/index.html

72. Bauer are strict about ‘user content’. They state “You shall remain
the owner of the copyright in any original User Content that you
upload, share or submit using our site.”
They are also strict about ‘linking to their website’ - They state on
their website “We welcome 'hot links' and deep-links to our site, by
which we mean that you may include a link to any page of our site on
other websites, provided that you do not use such link in any way
which would imply partnership, affiliation, endorsement or
sponsorship of any service or product or which may bring us or the
other brands in our group into disrepute”. It is evident they go
through what you can do and CANT DO.
Source: http://www.bauerlegal.co.uk

73.  In conclusion in Unit 1 I have researched Q
magazine and how Bauer publishes the
magazine. I also looked at legal and ethical
issues surrounding the magazine and the
target audience.