Marketing trends 2013 predictions by aMarketForce

1. Marketing Trends 2013
Predictions by aMarketForce
BY
DURGA SINGH
MARKETING MANAGER
www.amarketforce.com
March 2013

2. #1 Marketing Trends 2013
1. Past marketing trends will change
 Real-time marketing through social media and real-time
engagement with prospects will gain significance.
 Marketing automation will not be enough without
proper coalition between sales and marketing teams.
 Outbound campaigns will be a challenge and inbound
marketing will give better results.
 Marketing is now accountable for revenue
growth and so all investments made will be
thoroughly tracked for ROI.

3. #2 Marketing Trends 2013
2. You may need a Responsive or Mobile
website
 Prospects/Customers will not spend time in navigation
and scrolling on the websites. A responsive website is a
good option as it adjusts website layout based on mobile
devices, PCs or laptops.
 With Smartphone usage increasing
every year, ecommerce companies
certainly will need mobile websites.

4. #3 Marketing Trends 2013
3. End-to-End Digital Marketing – SEO alone
will not cut it
 Search Engines are changing their algorithms daily making
it more and more tricky for companies to just depend on
SEO.
 SEO will have to be more focused on content optimization
and content endorsement.
 End-to-end internet marketing practices will be essential if
a company is to survive the competition in 2013: reliance
on SEO, targeted email marketing, social marketing,
blogging etc. will amplify.

5. #4 Marketing Trends 2013
4. Smart Social Networking
 Social networking will be closely incorporated with
digital marketing practices and will have a special
position in internet marketing strategy.
 Social media content from Twitter and Linkedin will
greatly impact SEO

6. #4 Marketing Trends 2013
5. Visual Marketing
 Last year Pinterest and Instragram revealed the
importance of image marketing in the digital marketing
space: Pinterest will bring Twitter-like revolution in
2013.
 Video marketing through Youtube and other video
sharing sites will continue to play a major role in digital
marketing.

7. About aMarketForce
aMarketForce is a B2B Marketing Company
While marketing is an important aspect of business, many
companies cannot afford the time and resources to make
marketing campaigns effective. Even with a large marketing
department, it is nearly impossible for a business to possess the
extensive expertise of aMarketForce. With our highly-developed
skills in internet marketing, marketing automation, e-mail
campaigns and prospect list development, a partnership with
aMarketForce will ensure you have access to all the available tools
on the market required to make each marketing campaign
effective.
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