Forrester New Star Faronics Power Save Webinar Sept 22, 2009

PC Power Management Delivers
Solid Financial and
Environmental Savings
Sponsored By:

New Star Energy Services provides a full range Faronics delivers software that helps manage,
of products and services related to energy simplify, and secure multi-user computing
management and has partnered with Faronics environments. Driven by a desire to deliver a
and Sentilla and is a reseller of Faronics Power trouble-free computing experience, Faronics is
Save and Sentilla Energy Manager for Data focused on solving real world computing problems
Centers. that threaten user productivity, system integrity,
and organizational efficiency.
www.newstarenergyservices.com
www.faronics.com

Today’s Agenda
Introductions – 5 minutes

Forrester Research – 20 minutes

Faronics – 15 minutes

Forrester Research / Q&A – 20 minutes

Maximizing The Financial
Value Of PC Power
Management
Doug Washburn
Analyst
Forrester Research
September 22, 2009

Don’t be a Dilbert

Source: Scott Adams, Dilbert, September 25, 2008
5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

PC power management is a top priority
Forrester’s “TechRadar™:
Green IT 1.0 Technologies”

PC power
management
suites


Agenda

• Trends driving PC power management
• The state of PC power management
• Dispelling common PC power management myths
• Overcoming barriers to PC power management
• Call to action: Pilot PC power management


IT is becoming more responsible for
managing energy consumption…
“What is your IT department’s role in managing electrical efficiency?”
IT has visibility, sole responsibility, and charges electrical IT has visibility and sole responsibility
IT has visibility and shared responsibility IT has visibility but no responsibility
IT has neither visibility nor responsibility Don’t know

North America (N=543) 4% 7% 50% 22% 13% 7%

Europe (N=237) 5% 10% 56% 20% 8% 2%

Base: Hardware technology decision-makers from North American and European enterprises that are very interested,
interested, or slightly interested in increasing the electrical efficiency of the data center
(percentages may not total 100 because of rounding)
Source: Enterprise And SMB Hardware Survey, North America And Europe, Q3 2008

… And new priorities are driving energy
conservation within IT


Green IT is on the rise in 50% of firms

Source: July 16, 2009, “Market Overview: The Recession Dents Green IT's Global Momentum” Forrester report


For now, green IT = energy reduction

Source: July 16, 2009, “Market Overview: The Recession Dents Green IT's Global Momentum” Forrester report


Distributed IT assets consume the same
if not more energy than the data center

Total IT electricity use separated by data center and non-data-center use

Data center
electricity
usage, 45%

IT electricity
use outside
the data
center, 55%

Base: 308 hardware technology decision-makers from North American and European enterprises that are very
interested, interested, or slightly interested in increasing the electrical efficiency of the data center

Source: December 18, 2008, “More Energy Is Consumed Outside Of The Data Center, 2008”


Agenda



The average PC spends most of its time
in an idle, energy consuming state

Working Hours Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1:00
>> 24% of the week 2:00
3:00
4:00
Idle Computing 5:00
>> 76% of the week 6:00
7:00
8:00
9:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
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Defining PC power management

► Actively reducing the energy consumption
of operating PCs and monitors by
enabling lower power states during
periods of inactivity — where the PC and
monitor are drawing energy but no useful
work is being performed (e.g., nights,
weekends, holidays, and workday
breaks).


While 43% of firms implementing or
piloting PC power management…


… Current methods to enable PC power
management policies aren’t enough

Common
approaches
(+60%) are too
relaxed and
manual


Agenda



Myth #1: I have to buy new, energy efficient
hardware to reduce PC energy use.

Energy Efficiency vs. Energy Conservation

Energy
efficient
equipment

Energy
efficient
architecture


Myth #2: The power used turning my PC
on negates any benefits of turning it off.

=


Myth #3: My screen saver is saving me
energy already.


Myth #4: Turning my PC on and off will
reduce its performance and useful life.


Myth #5: PC power management will
become an administrative burden.


Myth #6: My PC users will not tolerate
any downtime for power management.


About Faronics
Intelligent software solutions for absolute control

In business since 1996

Over 8 million licenses deployed

Over 30,000 customers in over 150 countries

Offices in USA, Canada and UK

New Star Energy Services – Preferred Faronics Reseller

Green Affiliations

Faronics has been recognized by the Climate Savers Computing Initiative for its
effectiveness in helping organizations reduce computer energy waste. The goal of
the Climate Savers Computing Initiative is to promote development, deployment
and adoption of smart technologies that can both improve the efficiency of a
computer's power delivery and reduce the energy consumed when the computer is
in an inactive state.

Faronics is proud to be an ENERGY STAR Low Carbon IT Campaign Ally, part of
EPA's ongoing efforts to help [customers/members/constituents] not only save
energy and money, but join the fight against global warming. The ENERGY STAR
Low Carbon IT Campaign is a nationwide effort to assist and recognize organizations
for reducing the energy consumed by computers. Learn how you can reduce your
carbon footprint and save up to $50 per computer annually by going to
www.energystar.gov/lowcarbonit.

Maximize Investment of Existing Infrastructure
Measurement and Verification – Actual Metering of a Power Save customer

Watts Up Data For - Sonny WS Data.txt
125

120 Watts
Max Watts
115 Min Watts

110

105

100

95

90

85

80

75

70

65

60

55

50

45

40

35

30

25

20

15

10

5

10/28/2008 10/28/2008 10/29/2008 10/29/2008 10/30/2008 10/30/2008 10/31/2008 10/31/2008 11/1/2008 11/1/2008 11/2/2008 11/2/2008 11/3/2008 11/3/2008 11/4/2008

Audit Report — Gather Baseline Data

Full Operation Report — Tangible Savings

Faronics Power Save
Considers all Stakeholders

Executives IT Management End Users
Solid ROI Ease of use Non-disruptive
CSR Goals Updates/Patches Uptime
Reporting Non-disruptive Saved Data
Flexibility Remote Access

“Intelligent” PC Power Management
Specify Inactivity
Timeouts
Monitor
Hard disk
PC
Specify Inactivity
Definitions
Disk activity
CPU activity
Network activity
Critical applications
Independent settings for
when running on
batteries.

Application Monitoring
Specify mission-critical applications and non-critical applications to monitor.
Specify non-critical applications contributing to processing spikes

User Notification
Notify users before a Power Save action.
Change the notification image that the end-user sees.

Save Open Documents
Auto-save open Microsoft documents prior to shutdown.

Multiple Power Policy Support
Create a custom Power Plan that is composed of multiple power policies.
Power Policies are your customized Power Save configurations.

Wake-On-LAN
Power Save has the ability to switch on remote computers through “Magic
Packets”
Wake-on-LAN Relay “Last Man Standing”
Issue: Wake-on-LAN (WOL) broadcast packets cannot always cross routers and
other networking equipment
Solution: Power Save can designate one or more workstations as WOL relays
Wake-on-LAN Web Interface

Why Faronics Power Save?

Intelligent Computer Energy Management

Non-Disruptive to User or IT Processes

Solid ROI Backed by Built-in Reporting

Measurement & Verification via Audit Mode

Deployed/Managed via Central Console

Multi-Platform: Windows & Mac OS X

Executives IT Management End Users

Success Stories:
ADT Case Study – saving ~$5,000/month with Power Save:
http://www.faronics.com/doc/cs/CaseStudy_ADT.pdf

Modesto City Schools saving $300,000/year using Faronics Power Save:
http://www.edtechmag.com/k12/index2.php?option=com_content&task=view&id
=763&pop=1&page=0

Coeur D’Alene SD Case Study – Saving ~ $100,000/year with Power Save:
http://www.faronics.com/doc/cs/CaseStudy_Coeur_D%27Alene.pdf

Howard Community College Case Study - Estimated $50,000 savings per year:
http://www.faronics.com/whitepapers/CaseStudy_HCC.pdf

Agenda



IT professionals should proactively address
barriers that are legitimate concerns


Barrier: Loss of user productivity
Tailor your approach based on your users computing habits

Example Results

Large school district: turns PCs PCs: 80,000
and monitors off after 11 p.m. each Per PC: $26/year
night Total: $2.1 million/year
CO2: 17,150 tons/year
Large manufacturer: 15 minutes, PCs: 75,000
monitor off; 30 minutes, hard drives Per PC: $33/year
off; 2 hours, PC system standby; 3 Total: $2.5 million/year
hours, PC hibernation CO2: 20,000 tons/year
Large bank: Front office — PCs: 44,000
PCs/monitors off after 6 p.m.; back Per PC: $68/year
office — monitors off after 20 minutes, Total: $3 million/year
PC standby after 30 minutes CO2: 65% reduction


Barrier: No ownership
Take a “roles” approach across the PC power management lifecycle


Barrier: Priorities and determining savings
Estimate the financial savings from PC power management

No power mgt. (-) With power mgt. = Annual savings

Total assets 1 1 1
x x x
Hours of
operation 24 8 16 +60%
x x x savings!
Energy draw
per hour (W) 89 89 5
= =
kWh/day
(1,000 W = 1kW) 2.13 .79 = 489 kWh/yr
$/day
($.09/kWh) $0.19 $0.07 = $43.80/yr
CO2/day
(1.34 Lbs./kWh) 2.85 1.06 = 653 Lbs. CO2/yr

Barrier: Not sure what approach to take
Apply industry best practices when powering down PCs and monitors


Barrier: Not sure what approach to take (cont)
Apply industry best practices when powering down PCs and monitors

Source: December 5, 2008, “How Much Money Are Your Idle PCs Wasting?”


Agenda



Pilot PC power management to assess
financial value and identify risks

“The pitch was simple. Power management would
save money, not adversely affect day-to-day
operations, and could be implemented quickly and
easily — a no-brainer.”
- IT manager, large manufacturer


Key outcomes of your pilot
Piloting PC power management will help IT professionals determine:

• Scope. Identify PCs and apps that can not be power managed.

• Impact on IT. Understand the impact of power management on the
network and existing client management practices.

• Group users by tolerance. Create user groups based on tolerance for
PC power management to serve as the basis for policy creation.

• Policy development. Tailor your approach (e.g. “scheduled”, “always-
on”, “hybrid”) and frequency (e.g. monitors off after 15 minutes, system
standby after 30 minutes) by user groups.

• Business case. Estimate the financial savings potential in aggregate
and per PC, along with carbon emissions savings if that’s important.

Questions & Answers
Doug Washburn
+1 617.613.6348
dwashburn@forrester.com
www.forrester.com

Jason Smithwick Luke Aulin
646-290-5400 x100 604-637-3333 x4082
jsmithwick@newstarenergyservices.com laulin@faronics.com

Forrester New Star Faronics Power Save Webinar Sept 22, 2009

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