A primer on managing design in the world of Lean startups, design thinking and agile

1. Design for Startups in Lean Ecosystem
Think. Do. Make.

2. 50+ startups served
07 yrs total experience
02 startups founded
01 yrs taught grad school
Hi, I am jasmeet
UX Design Product Strategy Service Design
Design Thinking

3. Lets talk lean,

4. The problem with hypothesising early on
“ The fact that we will be focusing on validating
preconceived ideas of what the solution may be during
experiments with users, usually imposes a contextual
limitation to the exploration. I call this phenomenon:
the sandbox prototype.
Pre framed hypothesis can block the chance of
serendipity ”
Pinheiro, Tenny. Breaking Free from The Lean Startup religion: The Service Designer Manifesto (Kindle Locations 190-192).
Hivelab. Kindle Edition.

5. Design tells us to focus on problem first and not the solution
“A designer is someone which is able to develop sensibility towards a
person and understand their world from their perspective. And, from then
on, do something in order to bring more comfort to this person. Many
times, all this person need is a hug. But sometimes, unfortunately
sometimes, an object needs to come to life.”
— Philip Starck
The idea is not to create a product but to create something relevant which can be a
product

6. Story time …

7. For the initial thinking phase a better job is done by design thinking

8. Where lean outshines is the do phase

9. Followed by the agile as the final make phase

10. umm. Elaborate
Design thinking refers to creative strategies designers use during the process
of identifying problems while designing solutions.

11. umm. Elaborate
Design thinking refers to creative strategies designers use during the process
of identifying problems while designing solutions.
The lean startup is used to turn these proposed solutions into business
models, underpinned by assumptions that are rapidly tested with actual
customers to separate truth from fiction, learn and iterate towards product
market fit.

12. umm. Elaborate
Design thinking refers to creative strategies designers use during the process
of identifying problems while designing solutions.
The lean startup is used to turn these proposed solutions into business
models, underpinned by assumptions that are rapidly tested with actual
customers to separate truth from fiction, learn and iterate towards product
market fit.
Agile is at its core, a way of working, characterised by frequent and
incremental delivery of product, ongoing reassessment of and adaptation of
plans.

13. And their powers combine
Design thinking helps us come up with better ideas, the lean startup helps
us turn those ideas into business models that work and agile helps us deliver
the product to market in a fast, incremental way so that we get ongoing
feedback, adapt and deliver precisely what the customer wants.

14. Thank you for listening !!

15. A little about us #selfpromotion In berlin soon!!