A new study on the usage of Instagram from Philippine users for 2014.

1. Instagram Usage in the Philippines 2014
Jason Cruz

2. 50
45
40
35
30
25
%
20
15
10
5
0
1-4 times a week
5-7 times a week
8-14 times a week
Almost all Filipino users access
Instagram on a daily basis.
More than twice a
day, daily

3. 9/10
Filipino Instagram users
take pictures of food.

4. 80%
Share pictures of travel and scenery.

5. 62%
Take a #selfie!

6. Takes pictures of
fashion and
accessories.
Takes pictures of
pets and other
animals.
47% 44%

7. 45%
Take pictures of inanimate objects
and print (books, pictures, quotes).

8. Instagram has a large female user-base.
70%
20%
10% LGBT users.

9. How many Filipino Instagram users are under 35?
88%

10. Most Instagram users in the Philippines
are income-earners.
2/3

11. What about the other 1/3?
16%
Students
8%
Unemployed

12. 94% of Instagram users in the
Philippines use a smartphone.

13. The rest use tablets.

14. 79%
Share Instagram pictures on Twitter.

15. ¾
share Instagram pictures on Facebook.

16. 9%
Don’t share outside of Instagram at all.

17. 63% follow
more than five
bloggers and
influencers.

18. Almost half follow at least
five brands on Instagram.
All in all, 86% of Instagram users follow at
least one brand on this platform.

19. When it comes to
Instagram video, it’s all
about entertainment.
% who picked
Entertainment
Quality
Story
Value to Self
Celebrity or Endorser
Length

20. Sample Size:
Location:
Method:
Date:
Tool:
Survey Link:
100 individuals
Philippines
Online Survey
Jan 28, 2013
Survey Monkey
surveymonkey.com/s/WH2YFR7
Questions?
Jason Cruz
Twitter.com/jsncruz
Instagram.com/jsncruz
Jsncruz.com

21. Image Credits
Intro and End Slides – androidbit.com
Slide 2 – invisiblechildren.com
Slide 3 – finedininglovers.com
Slide 4 – malate.wordpress.com
Slide 5 – nypost.com
Slide 6 – iwantyourstyle.com
Slide 7 – stateschronicle.com
Slide 8 – wikicommons
Slide 9 – betterbusiness.torkusa.com
Slide 10 – article.wn.com
Slide 11 – article.wn.com
Slide 12 – petapixel.com
Slide 13 – ricoh-gr-diary.blogspot.com
Slide 14 – mashable.com
Slide 15 – zowchow.com
Slide 16 – phonedog.com
Slide 17 – martybugs.net
Slide 18 – thisisnotadvertising.wordpress.com
Slide 19 – themoviewaffler.com
Thank you to:
• WhenInManila.com bloggers
• MRM Worldwide Manila CMGT team
• Filipino Bloggers Worldwide
• CDM Program members
• Filipino Instagram users
The data in this study is FREE TO USE with attribution.