The document discusses social media policies for businesses. It provides examples of what to include in a social media policy such as mission statements, style guides, roles and responsibilities. It explains why businesses need social media policies to avoid risks and crises, and instruct employees on appropriate social media use. The summary also mentions that social media can be used for recruitment by advertising jobs and screening applicants. Best practices for social media policies include being flexible, reasonable, and focusing on objectives rather than banning behaviors.

1. The Future of
business and
Social media

2. Social media is changing the business world as more executives use it to improve
the operations, marketability and profitability of their companies. Social
networking are online stages that encourage worldwide joint effort and offering
amongst clients. New online networking applications in e-business and e-trade
show up once a day and bring about huge stuns to the biological community of
people and organizations. This minitrack gives a gathering to the trade of
examination plans and best practices identified with social networking in e-
business situations. It likewise intends to bring issues to light regarding the most
recent improvements in online networking, and location the difficulties of
utilizing online networking.

3. Agenda
 Definition of Social Media.
 Importance of business using Social Media.
 Commonly used subtopics.
 Product Management, Accounting and Auditing.
 Marketing Management, Policies.
 Conclusion.
 Bibliography.

4. What is Social Media?
 Interaction among people to create virtual communities.
 Websites, applications to create and share content.
 Helps to communicate and build relationships online.
 Used to generate sales in numerous organization.
 Holds platforms, blogs, forums and other stuff.

5. Growing importance of business.
 Catch costumers who surf internet more.
 Increase costumers which leads more online sales.
 Helps in growing brand online with advertisements.
 Tracks reputation of competitors selling same product.
 Makes purchases convenience to whole new level.

6. Commonly used subtopics
Project focus on:
 Discussions about item administration strategies.
 Principles and techniques of bookkeeping and inspecting.
 Selection, development and design of distribution.
 Positions regarding business, industry, labor and trade.
 Protocols to guide decisions.
 Achieve rational outcomes.
 Guidelines and regulations.

7. Product Management

8. What is product
management?
How does one become
a product manager?
Who does product
management?
What do product
managers do?
This presentation seeks to answer the following questions:

9.  Organizational lifecycle function within company.
 Authoritative lifecycle work inside an organization.
 Manages arranging, anticipating, creation, promotion of item.

10. Market
Control
Price
Managing
Product
Managers
Deploy
Products

11.  Product managers do the following:
o Planning, executing and closing products.
o Managing teams and expectations.
 Product managers are always ultimately accountable.
 Facilitates commitments and productivity.
 Align product to business goals.
 Manages stakeholders.

12. Functional applications:

13.  Product managers have a duty to deliver.
 They maintain financial benefit to the business.
 They decide online and in store prices.
 Performs all outbound marketing activities.
 They do scheduling, resourcing and cross-functional executing.
 Manages the complexity of the product.

14. Applying social media product
management.

15. Applications for product managers
 Define, develop and maintain products.
 Create sustainable competitive difference
 Generate business benefit

16. Monitoring and Listening
 67 % product managers use monitoring tools.
 Google alerts back tweets helps in references.

17. Promoting and Sharing
 66 % managers use to promote information.
 Use sites Twitter, Facebook, RSS feeds.
 Developing their own proprietary tools.

18. Day to Day product management
 Key stage actions and deliverables
 Social media opportunities.
 Social media challenges.

19. Social media can be used in product
management in three areas:
 New ways to identify market opportunities.
 Facilitate collaborative and efficient product development.
 Manage in-life products more effectively.
 Make understand how things being used by customers

20. Link related to the product management
 How does Social Media help Product Managers? Promoting Managers utilizing
LinkedIn is reasonably seen, in what manner can item directors, building
administrators power LinkedIn? What patterns would we say we are going to
see in statistical surveying systems with social networking channels going
standard?
 Social media for product managers.

22. How social media helps product managers.
 Helps in exploring range of online tools.
 Explores wikis, microblogs and document management tools.
 Shows the practicality of using online tools.
 Helps connecting with team and new members.
 Make group communications and teambuilding easy.
 Opens forum for discussion and feedback.
 Let them share practical's and lessons learned.

23. Conclusion.
The community oriented discussions of online networking bring new open doors
for item directors to upgrade client learning and make additionally propelling
items.
The changing nature of purchaser dealer connections implies clients are more
engaged and cooperate with one another utilizing a scope of devices.
Item supervisors must join online discussions to stay mindful of advancing client
issues, needs, needs and to keep on defying, create, convey and keep up item
that fulfills clients.

24. Marketing

25. What is Social Media Marketing ?
 Gaining website attention through social sites.
 Ability to identify and satisfy customer’s need.
 Covers text, multimedia for more effective marketing.
 Gives marketers a way to communicate.
 Communicates to peers, customers and potential consumers.
 Keeps momentum and attention needed for success.

26. Types of Social Media Marketing
 Direct marketing
> Allow organizations to communicate directly with customers/consumers
> For example via text message, emails etcetera.
 Brand marketing
> Distinct one product from other sellers
> Via symbols, logos etcetera.

27. Aim of Marketing
 The right product or service
 At the right price
 At the right place
 At the right time

28. Marketing Mix
Target
Price
Product
Promotion
Place

29. Approaches
 Production approach
o Produce at lowest possible cost.
 Product approach
o Produce high quality product.
 Marketing approach
o Fills consumer needs and corrects prices.
 Social marketing approach
o Extend approach to consumers and society.

30. Functions

31. Some laws and techniques
 Listening and acting
o Content marketing requires less talking more listening.
o Create content and conversations to add values.
 Focus while marketing
o Focus less on conversations, more in creating.
o Attempt to gather feedbacks from all followers.
 Value and quality
o Develop relationships with online influencers.
o Create more online connections.
o share amazing content as Quality trumps Quantity.
 Acknowledgment
o Building relationships leads to marketing success.
o Let followers read, share and edit data.

32. Why social media marketing?
 It provides direct contact to market.
o Creates link between person to person interaction.
o Makes access to technology easy.
 General awareness and familiarity to our company.
 Generates leads of all kinds of business.
 Maintain relationships created with net surfers.
 Access to additional sources outside your market.
 Attract new customers through friends.

33. Advertising on social site.
At the point when inquired as to whether they concurred with the announcement:
"My Facebook advertising is viable."
Incredibly, just marginally more than 1 in 3 (37%) concurred! B2c advertisers were far
more inclined to concur (44%) than their B2b peers (29%).
Bigger organizations were significantly more prone to concur that their Facebook
promoting endeavors were viable. For instance, 46% of organizations with 1000 or
more representatives concurred, contrasted with just 29% of the independently
employed.
.

34. Facebook Marketing
Uncertain
41%
Disagree
17%
Agree
32%
Strongly
Agree 5%
Strongly
Disagree 5%

35. Changing in marketing via social sites.
 Social media:
Facebook started life in 2004. Twitter in 2006. LinkedIn in 2003. Thus, 10 years
prior, social networking wasn't even on the advertising scene. Today,
organizations use around 8% of their promoting plan on social networking, An
assume that is required to expand to just about 20% in the following 5 years.
 Publicity:
Ten years prior, the model for attention was most regularly about putting news
stories before writers and editors. They were the guards to distribution, whether
that was in print or on a site. Organizations today can get much more back from
exposure than at any time in the past, if their methodology, dispersion and
substance are great

36.  Content Marketing:
Ten years ago, the acknowledged model was basically about making 'peculiarities
and profits' publicizing sort content. Clients couldn't care less about your
organization or your items. They think about themselves, their issues, their
cravings. Deals centered substance just addresses them when they are intrigued
by purchasing – which is something like 1% of the time, if that. This implies, the
majority of your substance, more often than not, essentially gets sifted out.
 Peer reviews:
‘Word of mouth' is scarcely new and occasional disparaged. Be that as it may 10
years back, that generally implied precisely that: the words you heard
straightforwardly from somebody's mouth. Today, associate audits can represent
the deciding moment a business, item or administration – they're a center piece
of the internet purchasing knowledge.

37. Issues in Marketing
 Flying visually impaired:
 Numerous organizations pursue online networking strategies with no thought
regarding the who, what, when and where of the social web. It's key that
organizations first create a listening project to answer those client's inquiries.
 Absence of personalization:
 Use real professionals in team.
 Don’t use some faceless persons.
 Organizations can win on the social web by creating a procedure, test and
repeat.

38. Conclusion
According to the Social Media Marketing 2010 Industry report by Michael A.
Stelzner, a huge 85% of all advertisers demonstrated that their social networking
exertions have created presentation for their organizations. Others sited
enhanced movement as an alternate significant profit prompting the conclusion
that online networking advertising is staying put for quite a while to come.
Furthermore that most likely provides for us motivations to create it for you.
Fundamentally, a blend of email and page, Social systems administration locales
like Facebook permit organizations to make their tweaked site pages, apply
important notices and interface with an assemblage of 400,000,000 dynamic
clients. Also Full stop turns into your devoted accomplice in doing that.

40. What Are Auditing and Accounting?
 Both key business capacities.
 Diverse ideas, can interrelate now and again.
 Must set up bookkeeping framework.
 Open to oversee and record budgetary information
 Correspondence, key to comprehension business fund.

42.  Process of recording, storing, presenting financial data.
 Records transactions, sales, expenses, payrolls, taxes.
 Make entries.
 Construct balance sheets and income statements.
 Provide internal ,external stakeholders with insightful glimpses.

44.  Auditing is a vital part of accounting.
 Systematic and independent examination of data.
 Process of reviewing and investigating any aspect of a business.
 Disrupt the normal flow of business.
 Review human resources policies.
 Operate procedures.
 Survey quality or safety policies,accounting audits.
 Ensures internal policies, procedures and guidelines.

45. Objectives Of Accounting
 To keep up Accounting records
 To secure business properties
 To register outcomes of operations
 To discover budgetary position
 To pass on information to the customers
 Helps in business and economic decisions.

46. Purpose Of Auditing
 Express opinion on truth, fairness of financial statements.
 Add credibility to financial statements of organization.
 Give credence to the accounting records, accounting polices.
 Verifying the authenticity and validity of transactions.
 Confirming the existence and value assets, liabilities.

49. Business benefits of accounting
 Revolutionised our leisure time.
 Redefining the way we do business.
 Helps to achieve further growth.
 Offers cost-effective ways to market practice, services.
 Broadcast messages to a wider audience.
 Provide ways of reaching our clients, market.
 gives clients snapshot how work is done.

50. Benefits of a Social Media Auditing
 Transform small business into a global brand.
 Provide brand with strategy chance to succeed.
 Helps to reduce your overall marketing costs.
 Power to greatly impact your brand’s position.
 Provide better customer service ,validation of products.
 Connect your brand with new business partners.
 Enable consumers to connect with brands.

51. Future of accounting in social media
 Grows business complexity, knowledge and requirements.
 Increase collaboration and partnering among accounting firms
 Growing regulatory result demand for compliance services.
 Create new services markets for accounting specialists .
 Provide opportunities to serve growing businesses looking.

52. Future of Auditing
.

53. Conclusion
Finally we can say that online networking helps a great deal while doing
bookkeeping and examining by diminishing the time and by expanding the
business development
This slide has given a diagram of current advancements in social bookkeeping
and concentrates on the examining issues that emerge in the business.
It likewise portrays profits and also dangers that emerge from the perplexity over
wording; the shortcoming of current verification polish; and the from the earlier
esteem that the review
preparing, which huge numbers of the expert bookkeeping bodies require of their
parts, brings to the table in this field.

55. What is Social Media Policy?
 Provides rules to employees to post content.
 Save the company from embarrassment.
 It support, protect and empower high quality engagement.

56. What is Social media and how does your
business use it?
 Here’s the link for it:


57. What to Include in social media policy ?
 Mission Statement
 Social media goals
 Style guide
 Roles and responsibilities
 External regulation
 Appropriate Action
 Best Practices

58. Why have a social media & blog policies?
 New media , web administrations changed the way.
 Particular data at showcase on sites, Facebook ,etc.
 Particular and the expert circle line gets smudged.
 Corporate data accessible from loads of sources.
 Clients spread data about brands, items and organizations.
 Web permits viral spread of data.
 Awful news travel quick.
 Uplifting news can additionally travel quick.
 Media and the blogosphere impact one another.

59. What Social media policy covers ?
 Network Security
 Use of social networking sites
 Data protection
 Objectives of business
 Disciplinary procedures

61. Use of social media in recruitment
 By advertising jobs on social sites.
 By screening applicants
 Helping people for job seeking

62. Why our Business Needs Social Media
Policy?
 Helps increase marketing potential
 The policy prevent bad things to happen
 For example it avoid crisis.
 Helps staff to take right decision

63. A good social media policy will…
 Instruct and additionally direct
 Furnish individuals with fundamental new media information
 Supplement a current set of principles
 "Teach on", appreciation and uphold protection rules
 Set productive limits

64. A social media policy is not…
 A substitution for sound initiative.
 Separated from corporate implicit rules.
 Intended to application.

65. Sample Policies
 Be prepared
 Give one of a kind points of view
 Post significant substance
 Be deferential and responsive
 Regard secrecy
 Transparency
 Take after the Intel Code of Conduct and Privacy Policy (you do have those,right?)

66. Best practices in policies
 Don't begin with banning.
 Do have a reason.
 Don't be draconian.
 Do keep it basic.
 Do be adaptable and reasonable.
 Don't permit unknown interest.
 Don't make engineering a substitute.

67. A social media policy should…
 Must be the genuine objective.
 Social networking or web arrangement make communications.
 More web simpler, more agreeable, and more secure for your stakeholders.

68. Link related
 An auspicious examination from an assortment of masters in Law and Human
Resources on the significance of having a social networking approach for your
business and a few contemplations you ought to make while making it.

70. Conclusion
 In a broad sense, a mix of email and page, Social frameworks organization
regions like Facebook license associations to make their tweaked site pages,
apply imperative notices and interface with a collection of customers.
Additionally Full stop transforms into your dedicated associate in doing that
 The changing nature of buyer merchant associations infers customers are
more captivated and participate with each other using an extent of gadgets.
Thing chiefs must join online discourses to stay aware of progressing customer
issues, needs, needs and to continue opposing, make, pass on and keep up
thing that satisfies customers.

72.  Product Management:

73.  Accounting and Auditing:

74.  Marketing using Social Media:

75.  Policies in social media:

76. Project about Future of business and
social media:
Submitted to: Submitted by:
Dr. Chris Drohan Harpreet Kaur.
Jarnail Sohpal.
Arshdeep Kaur Khokhar.
Anukaran Kharbanda.