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Chapter 6 Sales Knowledge
Sources of Sales Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Job Sales Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Job Sales Experience (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Relationship Gap
Knowledge builds Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why do salespeople have to acquire Sales Knowledge? (SK) ,[object Object],[object Object],[object Object],[object Object]
Know your customer ,[object Object],[object Object]
Know your company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Knowledge (1) ,[object Object],[object Object],[object Object],[object Object]
Product Knowledge (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Knowledge (3) ,[object Object],[object Object],[object Object],[object Object]
Knowing your Resellers (1)  Middlemen/Wholesalers/Distributors ) ,[object Object],[object Object],[object Object],[object Object],[object Object],Business to Consumer (B2C) Business to Business (B2B
Knowing your Resellers (2)  Middlemen/Wholesalers/Distributors ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Aids - Salesperson ,[object Object],[object Object],[object Object],[object Object]
Advertising  ,[object Object]
How is advertising handled in a company? ,[object Object],[object Object],[object Object]
Types of Advertising(1) ,[object Object],[object Object],[object Object],[object Object]
Types of Advertising(2) ,[object Object],[object Object],[object Object],[object Object]
Types of Advertising(3) ,[object Object],[object Object],[object Object],[object Object],[object Object],Fif FIFA World Cup 2006
Types of Advertising(4) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Industrial Advertising ,[object Object],[object Object],[object Object],[object Object]
Direct mail Advertising  ,[object Object],[object Object],[object Object],[object Object]
Why do business engage in advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions.
Examples of Sales Promotional Techniques  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Sales Promotion Techniques   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Sales Promotion Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Pricing (1)
Product Pricing (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions - Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What a Price should do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition – Efficient & Effective Price ,[object Object],[object Object]
Types of Effective Pricing Techniques (1)  ,[object Object],[object Object],[object Object],[object Object]
Types of Effective Pricing Techniques (2) ,[object Object],[object Object]
Types of Effective Pricing Techniques (3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Effective Pricing Techniques (3) ,[object Object],[object Object],[object Object],[object Object],Lamborghini Limited Edition MAS Business Class  Kelisa Limited Edition
Types of Effective Pricing Techniques (3) ,[object Object],[object Object]
Business Environment(1)  ,[object Object],[object Object],[object Object],[object Object],VS
Business Environment(2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of the Selling Process

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