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An Inside Look At The Benefits Of Virtual Desktops Conference Call Number :  866-939-8416 International:   678-302-3534 (US country code 001) Conference ID 4199187
IBM  Virtualizing the Desktop [email_address] Vs 8.03
Hosted Client Architecture Applications Client Devices Application Server Network Storage
Hosted Client Architecture Applications Client Devices Application Server Network Storage
Key challenges in managing a desktop environment Applies to hardware & software (fewer licenses purchased vs. 1-to-1) Heterogeneity Under-staffed IT Dept. Security Threats Data Availability Upgrades & Patches Data loss from hardware failure Are desktops backed up? Distributed desktops consume IT time/money preventive/proactive vs. theft, viruses Multiple brands, Apps & Operating Systems IT Support Time* *Source: 2003 Intel IT Average Quarterly Spending on Desktop PC Support Total Cost of Ownership 70% of TCO is AFTER acquisition ($4000** / user/ year) **Gartner Data migration every lifecycle Lost productivity Low Resource Utilization
The Benefits of  Centralized Virtual Desktops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: IDC's Business Value Research, 2009
Today’s Desktop Environment Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Generation Client deployment scenarios Matching the solution to the need Presentation Server Shared Services End user   Desktop OS Citrix Application Server Network Storage Physical Client Blade Virtual Desktop Virtual Hypervisor
Next Generation Client deployment scenarios Matching the solution to the need Physical Client Blade Presentation Server Shared Services End user   Desktop OS Citrix Application Server Network Storage Terminal Services Virtual Desktop Virtual Hypervisor
Shared Server Desktop or Applications –  Benefits and Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Client Device Application Server Network Storage Terminal Services ,[object Object],[object Object],[object Object],[object Object]
Any Device, Any Network, Any Location Mouse clicks and keystrokes sent to server Application or Desktop executes entirely on servers User Interface sent to client device Lowest cost of management Highest security, minimal endpoint risk Work from any device, over any network Users Apps
Next Generation Client deployment scenarios Matching the solution to the need Physical Client Blade Presentation Server Shared Services End user   Desktop OS Citrix Application Server Network Storage Terminal Services Virtual Desktop Virtual Hypervisor
Desktop Virtualization ,[object Object],[object Object]
Desktop Virtualiztion:  Right for Every Organization Right Now ,[object Object],5/22/2010
Virtualizaton for CCON Virtualization Layer CPU Memory Disk NIC Intel Architecture Linux Desktops Windows Desktops User   1 User 2 User 3 User 4 User 5
Virtualizaton for CCON Virtualization Layer CPU Memory Disk NIC Intel Architecture Linux Desktops Windows Desktops User 2 User 4 User 3 User   1 User 5 User 4 User 5 User   1 User   1 User 2 User 2 User 3 User 3
Virtual Client Solution  Thin client Host Server Connection Broker Active Directory/LDAP Web Connection Authenticate User & query Group Membership Host Server User1 Virtual Management IBM Total Storage 1 2 3
Virtual Clients –  Benefits and Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Virtual Client Client Devices ,[object Object],[object Object],[object Object],[object Object],Hypervisor
Customer Reference:  Cardiff University Customer Need/ Challenge:   Solution Highlights: 1.  Ubiquitous access - anyone, anywhere…. 2.  Ability to deliver chargeable, secure shared services Solution Benefits: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3.  Sound basis for Business Process Integration and Data Integration initiatives
Erste Bank Vienna ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Virtualized Client Concept Infrastructure Solution User Platform “ W e implemented a disaster recovery system based on the Virtual Client Concept solution for our back office department after  our joined development initiative with IBM. The demonstrated performance, flexibility, functionality are impressive as also is the real-time behaviour of the virtual client and the feasibility of flexible access in our banking environment. With this disaster recovery implementation we have the ability to share 12 blade server for the whole back office team of 100 employees.” Ing. Karl Weißl, Manager Operations Risk Management & Treasury – Erste Bank Vienna
Adoption of Client Consolidation  can drive TCO advantages ,[object Object],[object Object],[object Object],[object Object],Non-hardware costs dominate total costs of PC’s $0 $1,000 $2,000 $3,000 $4,000 $5,000 Typically- Managed PC Client  Consolidation PC TCO End-user Support Costs Hardware Costs Administration Operations
Typical Direct Savings Potential Estimates (Source: Gartner Research)
Customer Comment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Real World Power Savings with Virtual Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Over 90% reduction in power consumption! *Configuration: Assumes 60 virtual desktops per blade with 256MB per virtual desktop (equivalent to 512MB in physical memory), BladeCenter chassis, two Server Connectivity modules, two QLogic 10-port Fibre SAN switches, redundant mgmt modules, 14 HS21 2.0GHz quad-core Intel Xeon blade servers, 16GB memory (8x2GB), one 36GB 10K SAS HDD, QLogic 4Gb SFF SAN HBA.  Thin client = Devon IT 6040A
IBM’s Virtual Client Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IBM’s Virtual Client Solution costs frequently range from $500 to $700 per user!
Virtual Client Lab Services ,[object Object],http://w3-1.ibm.com/sales/systems/portal/_s.155/254?navID=f220s240&geoID=All&prodID=System%20x&docID=sxselabVCSjmpstrt
What is included in IBM Solution Support Services  for Virtual Client Solution – System x? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Desktops as a Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Benefits of  Next Generation Clients P  S V Density Function Physical Shared Virtual Benefits One size doesn’t fit all. Improve Security  Reduce  Cost  Improve Manageability
Derek Thorslund Product Strategist, Multimedia Virtualization Citrix XenDesktop  & HDX Overview
XenDesktop 4: FlexCast™  Hosted desktop delivery models
Multimedia has become Mainstream As the Windows operating system has evolved, applications have been enriched with graphics, animation, audio and video
HDX: High Definition Experience HDX MediaStream Video and audio playback  HDX Broadcast ICA and RDP protocol support for access from any device, anywhere  HDX Plug-n-Play Access to local resources and peripherals HDX RichGraphics High performance 2D and 3D graphics (incl.  3D Pro Graphics and RemoteFX)  HDX WAN Optimization Performance and bandwidth optimizations for branch offices HDX Adaptive Orchestration  Best user experience based on server, network and device HDX RealTime Voice and video for real-time collaboration HDX SmartAccess Simplified secure access  incl. Single Sign-On
in the datacenter in the network in the device Adaptive Orchestration SSL   001000111010101  SSL  001000111010101  SSL   001000111010101  SSL   001000111010101  SSL   001000111010101
HDX MediaStream & Adaptive Orchestration ,[object Object],[object Object],Native media streams & graphics commands Bitmaps &  audio
HDX MediaStream  Server-Rendered Multimedia Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object]
HDX MediaStream  Flash Redirection ,[object Object],[object Object],[object Object]
HDX MediaStream  Flash Redirection Architecture XenDesktop  virtual desktop Internet Explorer Client Device ICA plug-in 11.2 ICA End Result Thinwire  virtual channel Adobe Flash player runs on the user’s Windows device Flash Player HDX Flash virtual channel ActiveX Flash Service
HDX MediaStream  Flash Redirection ,[object Object],[object Object],[object Object],[object Object]
Windows Media Redirection Client-side rendering of Windows media formats WMV, AVI, DivX, MPEG, XVID, etc.  Windows and Linux clients
Windows Media Redirection Media Type (encoding) File Format (.ext) Windows Media Player DirectShow/DMO Based Players RealPlayer DIVX Video AVI MPEG MPG ASF √ √ √ XVID Video √ √ √ Microsoft Video 1 √ √ √ MPEG-1 Video √ √ √ MPEG-4 Video √ √ √ Indeo Interactive Video √ √ √ MPEG-1 Audio √ √ √ AC3 Audio √ √ √ Fraunhofer MPEG Layer-3 Codec  √ √ √ MP3  MP3 √ √ Server-rendered WMA WMA √ √ Server-rendered WMV WMV √ √ Server-rendered
HDX WAN Optimization Windows media decoder Repeaters Media in original format
[object Object],HDX WAN Optimization
Citrix Confidential - Do Not Distribute Bandwidth Savings Branch Repeater & HDX MediaStream
HDX Rich Graphics ,[object Object],[object Object]
Progressive Display ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise Platinum Advanced
HDX 3D Pro Graphics  ,[object Object],[object Object],[object Object]
[object Object],HDX 3D Pro Graphics case study ,[object Object],[object Object]
HDX Plug-n-Play ,[object Object],[object Object]
HDX RealTime ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HDX Ready thin clients
Client HDX Capabilities 1   HDX experience supported via new image and audio codecs in 11.100 Receiver for Linux 2   Pro Graphics is not a requirement for “HDX Ready” thin clients; check manufacturer’s specs HDX Category Feature Windows Linux ,[object Object],[object Object],  ,[object Object],[object Object],  ,[object Object],  ,[object Object],  ,[object Object],  ,[object Object],  ,[object Object],[object Object], 1 ,[object Object],  ,[object Object],[object Object],  ,[object Object],  ,[object Object],[object Object],  ,[object Object],[object Object],  ,[object Object], 
Mach 3 3x faster performance Zoom Instant app startup Laser High speed printing Mercury Faster WAN performance Dynamo Adaptive HDX performance
Where to Find More Information ,[object Object],[object Object]
 
10ZiG Technology
VDI Ready-Thin Clients ,[object Object],[object Object],[object Object],[object Object],[object Object]
RECENT ANNOUNCEMENT Windows 7 Thin Client ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Sets Us Apart? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for your time Questions? 10ZiG Technology www.10zig.com   [email_address]   866-865-5250

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10 zig combined presentation deck v3

  • 1. An Inside Look At The Benefits Of Virtual Desktops Conference Call Number : 866-939-8416 International: 678-302-3534 (US country code 001) Conference ID 4199187
  • 2. IBM Virtualizing the Desktop [email_address] Vs 8.03
  • 3. Hosted Client Architecture Applications Client Devices Application Server Network Storage
  • 4. Hosted Client Architecture Applications Client Devices Application Server Network Storage
  • 5. Key challenges in managing a desktop environment Applies to hardware & software (fewer licenses purchased vs. 1-to-1) Heterogeneity Under-staffed IT Dept. Security Threats Data Availability Upgrades & Patches Data loss from hardware failure Are desktops backed up? Distributed desktops consume IT time/money preventive/proactive vs. theft, viruses Multiple brands, Apps & Operating Systems IT Support Time* *Source: 2003 Intel IT Average Quarterly Spending on Desktop PC Support Total Cost of Ownership 70% of TCO is AFTER acquisition ($4000** / user/ year) **Gartner Data migration every lifecycle Lost productivity Low Resource Utilization
  • 6.
  • 7.
  • 8. Next Generation Client deployment scenarios Matching the solution to the need Presentation Server Shared Services End user Desktop OS Citrix Application Server Network Storage Physical Client Blade Virtual Desktop Virtual Hypervisor
  • 9. Next Generation Client deployment scenarios Matching the solution to the need Physical Client Blade Presentation Server Shared Services End user Desktop OS Citrix Application Server Network Storage Terminal Services Virtual Desktop Virtual Hypervisor
  • 10.
  • 11. Any Device, Any Network, Any Location Mouse clicks and keystrokes sent to server Application or Desktop executes entirely on servers User Interface sent to client device Lowest cost of management Highest security, minimal endpoint risk Work from any device, over any network Users Apps
  • 12. Next Generation Client deployment scenarios Matching the solution to the need Physical Client Blade Presentation Server Shared Services End user Desktop OS Citrix Application Server Network Storage Terminal Services Virtual Desktop Virtual Hypervisor
  • 13.
  • 14.
  • 15. Virtualizaton for CCON Virtualization Layer CPU Memory Disk NIC Intel Architecture Linux Desktops Windows Desktops User 1 User 2 User 3 User 4 User 5
  • 16. Virtualizaton for CCON Virtualization Layer CPU Memory Disk NIC Intel Architecture Linux Desktops Windows Desktops User 2 User 4 User 3 User 1 User 5 User 4 User 5 User 1 User 1 User 2 User 2 User 3 User 3
  • 17. Virtual Client Solution Thin client Host Server Connection Broker Active Directory/LDAP Web Connection Authenticate User & query Group Membership Host Server User1 Virtual Management IBM Total Storage 1 2 3
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Typical Direct Savings Potential Estimates (Source: Gartner Research)
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. The Benefits of Next Generation Clients P S V Density Function Physical Shared Virtual Benefits One size doesn’t fit all. Improve Security Reduce Cost Improve Manageability
  • 30. Derek Thorslund Product Strategist, Multimedia Virtualization Citrix XenDesktop & HDX Overview
  • 31. XenDesktop 4: FlexCast™ Hosted desktop delivery models
  • 32. Multimedia has become Mainstream As the Windows operating system has evolved, applications have been enriched with graphics, animation, audio and video
  • 33. HDX: High Definition Experience HDX MediaStream Video and audio playback HDX Broadcast ICA and RDP protocol support for access from any device, anywhere HDX Plug-n-Play Access to local resources and peripherals HDX RichGraphics High performance 2D and 3D graphics (incl. 3D Pro Graphics and RemoteFX) HDX WAN Optimization Performance and bandwidth optimizations for branch offices HDX Adaptive Orchestration Best user experience based on server, network and device HDX RealTime Voice and video for real-time collaboration HDX SmartAccess Simplified secure access incl. Single Sign-On
  • 34. in the datacenter in the network in the device Adaptive Orchestration SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101
  • 35.
  • 36.
  • 37.
  • 38. HDX MediaStream Flash Redirection Architecture XenDesktop virtual desktop Internet Explorer Client Device ICA plug-in 11.2 ICA End Result Thinwire virtual channel Adobe Flash player runs on the user’s Windows device Flash Player HDX Flash virtual channel ActiveX Flash Service
  • 39.
  • 40. Windows Media Redirection Client-side rendering of Windows media formats WMV, AVI, DivX, MPEG, XVID, etc. Windows and Linux clients
  • 41. Windows Media Redirection Media Type (encoding) File Format (.ext) Windows Media Player DirectShow/DMO Based Players RealPlayer DIVX Video AVI MPEG MPG ASF √ √ √ XVID Video √ √ √ Microsoft Video 1 √ √ √ MPEG-1 Video √ √ √ MPEG-4 Video √ √ √ Indeo Interactive Video √ √ √ MPEG-1 Audio √ √ √ AC3 Audio √ √ √ Fraunhofer MPEG Layer-3 Codec √ √ √ MP3 MP3 √ √ Server-rendered WMA WMA √ √ Server-rendered WMV WMV √ √ Server-rendered
  • 42. HDX WAN Optimization Windows media decoder Repeaters Media in original format
  • 43.
  • 44. Citrix Confidential - Do Not Distribute Bandwidth Savings Branch Repeater & HDX MediaStream
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. HDX Ready thin clients
  • 52.
  • 53. Mach 3 3x faster performance Zoom Instant app startup Laser High speed printing Mercury Faster WAN performance Dynamo Adaptive HDX performance
  • 54.
  • 55.  
  • 57.
  • 58.
  • 59.
  • 60. Thank you for your time Questions? 10ZiG Technology www.10zig.com [email_address] 866-865-5250

Notes de l'éditeur

  1. Enterprise PCs are the most underutilized and most difficult to manage IT asset today. This slide only begins to capture the various issues facing It administrators today Heterogeneous hardware requiring multiple PC images for each machine High management cost driven by labor intensive support issues Admin inefficiencies, instead of focusing on making IT more strategic, IT spends all their time resetting passwords or other basic tasks Security is probably the number 1 issue facing IT today Compliance has made security an even more pressing issue PC utilization is incredibly low by any standards
  2. Ask yourself”, what’s in it for me? Looking at the big picture, there are 3 catagorical sets of benefits that customers can derive from implementing a centrally hosted clients (thin client computing/client consolidation) implementation. Improving securit of data assets, simplifying PC management and reducing the of owning these assets. In fact, impproving secutity and manageability also have positive impacts on TCO. Backup Details: Additional challenges - The exploding number of PC configurations and system images Providing access to an increasingly distributed workforce The rising costs of maintaining PCs Limited control of employee home PCs, as well as partner, and contractor-owned PCs Distributed workforce Increasing use contractors, guest workers, and telecommuters Off shoring and outsourcing of business functions Need to access data and applications from anywhere Rising cost of PC management OS and application deployment Back up and recovery Creating flexibility with control Hardware management complexity Multiple makes and models Unending hardware upgrade cycles Configuration changes Managing end of lease Limited control of PCs Patch compliance Security of sensitive data Compliance with regulations (SOX, HIPAA)
  3. Lets start with the approach that has been out there the longest and that most people are probably the most familiar with... the Shared Services model like Citrix and MS Terminal Services.
  4. Lets start with the approach that has been out there the longest and that most people are probably the most familiar with... the Shared Services model like Citrix and MS Terminal Services.
  5. The Shared Services model has been considered the traditional approach. It maximizes density, security and cost and is the most mature of the 3 alternatives. But it is also limited when it comes to application compatibility, desktop flexibility and user isolation.
  6. When applications are centralized to the data center, they stay there. They run on servers housed in the data center. When users wish to access them they request a connection and begin what’s called a “session”. Communication over the network consists of screen updates sent to the user. [advance animation] Users experience the application as if it were running on their local desktop. When users interact with the application their mouse-clicks and key strokes are sent over the internet and back to the server. [advance animation] In this case, no information is sent over the network… and all communications are encrypted. Furthermore, regardless of what platform the application was written for, it can now be accessed from any device over any connection… MS, Linux, Unix, Mac, Laptop, Desktop, PDA, Tablet… or connection… DSL, LAN, WAN, and even dial-up.
  7. Lets start with the approach that has been out there the longest and that most people are probably the most familiar with... the Shared Services model like Citrix and MS Terminal Services.
  8. The virtual client environment is based on the same basic technologies and principles of the virtual server environment.... Therefore like all virtual machines, as new ones are brought on board, each can be a different size, use varying OS’s and generally be customized to the needs of a very broad set of end user requirements. In today’s x86 arena, VMware ESX 3.0is the most popular foundation of VC Solutions. (review basic virtualization approach) To make their technology more attractive for client consolidation, VMware has provided special pricing for deploying ESX 3.0 in a client computing environment (they call it VDI- Virtual Desktop Infrastructure.
  9. The virtual client environment is based on the same basic technologies and principles of the virtual server environment.... Therefore like all virtual machines, as new ones are brought on board, each can be a different size, use varying OS’s and generally be customized to the needs of a very broad set of end user requirements. In today’s x86 arena, VMware ESX 3.0is the most popular foundation of VC Solutions. (review basic virtualization approach) To make their technology more attractive for client consolidation, VMware has provided special pricing for deploying ESX 3.0 in a client computing environment (they call it VDI- Virtual Desktop Infrastructure.
  10. Some of the most redeeming attributes include maximum flexibility in choice of hardware, software and desktops, system isolation and ease of implementing disaster recovery solutions. But this comes at the relative expense of protocol alternatives and cost.
  11. Of course... There is always the question of cost... impact / savings. According to Gartner Research, the 4 year life cycle of a typical managed PC is about $4,000, while a Thin Client in the same environment is only about $2,500... A savings of over 37%. But notice that the savings is not in hardware. By the time you purchase the thin client devices ( if you choose to ) and servers you may well spend about the same amount. The real savings is in the the End-user support costs. Lets take a look at a few examples of what these might be.
  12. Cost of deploying VHCI will vary depending on specific customer desired features. High end system management capabilities, large Storage networks, complex deployment scenarios, and high end thin clients will likely move the price point per user beyond $1000 (ceiling is around $1500 to $2000 per user). Base level price of under $1000 per user includes IBM hardware, VMware software, Client OS, Connection Broker, Thin Client device, deployment services, and limited storage (adding additional drives to existing customer SAN, if necessary).
  13. As you can see, our support services are quite comprehensive, and focus on taking the burden of multivendor management off of you.
  14. In summary, regardless of which approach you choose, consolidating clients into a centralized data center where you have the expertise and technologies to better implement and manage them will deliver improved security, manageability and cost reductions. But maximizing the benefits and the success of the implementation will depend on end user acceptance. So a good rule of thumb is illustrated on this graph.
  15. Copyright Citrix Systems, Inc. 2009-2010.
  16. This presentation will focus on the three hosted desktop delivery models (server-side compute).
  17. The reality is that users expect, require and demand multimedia support. In parallel with the evolution of the Windows operating system, we’ve seen ongoing improvement in user interface design, with applications making increased used of graphics, animation, sound and video. New data visualization techniques are being introduced to present large volumes of data in formats that are much easier for humans to absorb. Even task workers need access to video for training purposes. I believe virtualization is the best way of delivering desktops and applications, and it provides a huge opportunity for IT to become more efficent and reduce costs. But virtualization can succeed in a big way only if the end user receives a like-local experience. This led to the Citrix Multimedia Virtualization Initiative and our HDX vision. HDX is all about optimizing the delivery of multimedia applications and desktops to provide a high definition user experience as graphics and rich media technologies evolve, whether the user is on the LAN or remote.
  18. Some virtualization solutions take a narrow approach to the user experience challenge, relying on point technologies that work only under a limited set of conditions. Others take a proprietary approach, requiring specialized hardware and costly system upgrades. Only Citrix HDX is designed to address problems in all parts of the IT infrastructure, from the datacenter to the device, adapting to changes in the environment by applying the best technologies for each unique user scenario, whether the desktop is accessed locally on the corporate network or from outside the corporate firewall for remote desktop access. From datacenter to device Citrix HDX includes a broad set of technologies that reside across the entire end-to-end delivery system. HDX in the datacenter leverages the processing power and scalability of servers to deliver advanced graphical and multimedia performance, regardless of the capabilities of the endpoint device. HDX on the network incorporates advanced optimization and acceleration capabilities such as the Citrix ICA® virtual delivery protocol and other third-party technologies to deliver a great user experience over any network, including for remote desktop access over high-latency, low-bandwidth environments. HDX at the device leverages the computing capacity of endpoint devices to enhance user experience in the most efficient way possible. There are eight categories of HDX technologies that work together in concert to provide the best experience for all user scenarios. Each of these eight categories includes a broad range of new and existing technologies that extend throughout the Citrix Delivery Center™ product family.
  19. Just as FlexCast deliver the best desktop for the user, HDX Adaptive Orchestration determines which HDX technologies to use to deliver the best user experience. Adaptive Orchestration detects underlying capabilities in the datacenter, network and device, and dynamically applies the best combination of Citrix HDX technologies in accord with administrator-defined policies to ensure a high-definition experience in each unique user scenario.
  20. The SmartRendering feature of HDX Adaptive Orchestration key to our product strategy. SmartRendering is all about the intelligent combination of client-side and server-side rendering.
  21. XD4 includes optimization is to dynamically adjust data buffering and TCP/IP Window size according to available bandwidth, improving throughput over higher latency network connections. Frame rate is adjusted dynamically to support WAN/Internet connections.
  22. Adobe Flash is the most common technology in use today for delivering eLearning applications and corporate communications videos. Everyone in the enterprise needs access to such content. 98% of PC users access Flash content. But delivering Flash content from a virtual desktop or hosted browser is a challenge. The Flash player is a heavy consumer of CPU; after all, it was designed to serve a single user. In a multi-user environment, this high CPU consumption places a severe limit on scalability if the Flash player executes on the server. HDX MediaStream for Flash overcomes this by shifting the rendering of the Flash content to the user device, even though the browser is hosted on the server. XenDesktop 4 uses 65% less CPU than View 4 for Flash streaming because it offloads rendering from the server to the user device. Source: Miercom report, January 2010.
  23. Adobe Flash is the most common technology in use today for delivering eLearning applications and corporate communications videos. Everyone in the enterprise needs access to such content. 98% of PC users access Flash content. But delivering Flash content from a virtual desktop or hosted browser is a challenge. The Flash player is a heavy consumer of CPU; after all, it was designed to serve a single user. In a multi-user environment, this high CPU consumption places a severe limit on scalability if the Flash player executes on the server. HDX MediaStream for Flash overcomes this by shifting the rendering of the Flash content to the user device, even though the browser is hosted on the server.
  24. Accelerated multimedia performance In a virtual desktop (VDI) or virtual application environment, Citrix HDX MediaStream™ technology ensures that users receive a smooth, seamless experience with multimedia content as part of their virtual desktop (VDI) or virtual applications. To accomplish this, HDX MediaStream leverages the processing power of the endpoint device to render the multimedia content. On the datacenter side, the compressed multimedia information is sent directly to the endpoint in its native format. The multimedia stream is rendered and played back locally, providing excellent performance while reducing the workload on the servers and the network. Today, HDX MediaStream supports numerous media and file formats, including: DIVX video XVID video MPEG1 video MPEG4 V1 video MPEG4 V2 video MPEG1 Layer3 audio MPG video WMV video AC3 audio WMA audio MP3 audio AVI ASF Citrix continues to expand these capabilities and enhance the multimedia experience for users. Media Foundation support, introduced in XD4, enables client-side rendering of various video formats played on Vista or Windows 7 using Windows Media Player.
  25. The HDX MediaStream (a.k.a. SpeedScreen Multimedia Acceleration) feature handles any media players that uses DirectShow, DirectX Media Objects (DMO), or (as of XenApp 5 for WS08, ‘Delaware’) Media Foundation as its filter technology. The appropriate codec must be installed on the client to decode the native media stream, otherwise the system will revert to server-side rendering. This table lists various Media Types which we’ve tested (more may be supported). In general SpeedScreen Multimedia Acceleration supports all Media Types which can be decoded by a DirectShow or DMO based CODEC , regardless of File Format. Notable media types NOT supported by DirectShow/DMO include Flash, Real, and QuickTime. SpeedScreen Multimedia Acceleration is currently supported when connecting from Win32 ICA clients. It is important to note that Media Type differs from the File Format. Some examples of File Formats are: AVI, MPEG, MPG, ASF, WMV, WMA, MP3. These File Formats can encapsulate various Media Types, such as those listed in the table, i.e. a single AVI file could contain a DIVX Video stream, and an AC3 Digital Audio Stream, and would need both the DIVX and AC3 DirectShow CODECs installed on the client for proper playback. The table only describes some of the more popular Media Types and File Formats. As stated above, in general SpeedScreen Multimedia Acceleration supports all Media Types which can be decoded by a DirectShow based codec, regardless of File Format. Best Practices It is recommended to always upgrade the client devices to use the latest version of Microsoft’s DirectX software. It is also recommended to keep the server’s version of Microsoft Windows Media Player updated to the latest version.
  26. Let me tell you a story about a customer with a branch office with 10 users served by a 600Kbps pipe. How could they provide access to videos for these users? … The Branch Repeater effectively becomes a local media server, so that once the first user has seen a video, it is stored locally for the other people at the branch who need to watch it. The net result is that the customer didn’t need to purchase more bandwidth to serve these users.
  27. Note how dramatically HDX WAN Optimization reduces bandwidth requirements when multiple people at branch location need to watch the same video (such as a training video or corporate communications video). Once the video has been viewed by the first user, there is a 70% bandwidth savings for the second user, and then for the third and subsequent users, the Branch Repeater effectively becomes a local media server.
  28. Optimize the display and performance of graphics In a virtual desktop (VDI) or virtual application environment, HDX Rich Graphics optimizes the performance of everything from graphics-intensive 2D environments to advanced 3D geospatial applications using software and hardware based rendering in the datacenter and on the device. These technologies include: Thinwire - The aspect of the ICA protocol that delivers the visual presentation layer to the user device. Image Acceleration – Enables IT to balance the resolution of photographic image files with the amount of bandwidth the files consume as they are delivered from the server to the device. Progressive Display – (see next slide) Dramatically improves the performance and usability of graphics-intensive applications. Centrally manages applications such as healthcare PACS (picture archiving and communication systems) and GIS mapping application, while providing speed and anywhere-access for users.
  29. Progressive Display, introduced in XenApp PS 4.5 and included in XenDesktop, too, is truly a “needle moving” technology that dramatically improves the performance and usability of graphics-intensive applications. IT can now centrally manage 2D graphics applications such as PACS (used in Healthcare) and GIS mapping applications, while providing the speed and anywhere-access flexibility that users need. Progressive increase in resolution Initially display images with high compression, then sharpen up if not immediately changed Frame-based drawing Drawing is smooth, successive without waiting for output bandwidth Just-in-time frame capture Next frame is captured when transmission of previous frame is about complete Queuing & Tossing Map of session screen is used to toss redundant draw commands
  30. HDX 3D Pro Graphics is a feature of the Enterprise and Platinum editions of XenDesktop.
  31. HDX Plug-n-Play is a set of features that enable me to use my local device with a virtual desktop and have access to peripherals and other resources just as if everything were running locally. The most powerful example of this is support for USB devices, but Plug-n-Play also includes Drive mapping, COM, Clipboard, Audio, Printer, Time Zone mapping, file type association, multi-monitor support, panning and scaling, special folder redirect, Universal Printer Driver, and TWAIN scanner support. Client time zone support – Automatically adjusts the time zone based on the user’s location instead of the server’s location. Dynamic display reconfiguration – Ensures that the display automatically configures correctly when users switch devices or plug in new monitors. File type association and content redirection – Configures whether a local or hosted application should be launched when a file is opened, and where data should be saved. Multi-monitor support – Enables users to have their desktops and applications span across multiple monitors and screen layouts. Panning and scaling – Enables users to zoom in and pan on a much larger desktop or application window while viewing from a smaller display area on their local device. Smart Card support – Enables the use of a smart card to authenticate user into their desktop and applications Special folder redirection – Enables special folders such as My Documents and Desktop to map to a user’s  session automatically. The application can ask the operating system where an appropriate location for certain kinds of files can be found, regardless of what version, language or operating system is being used. TWAIN image scanning device support – (Available on XenApp, planned for XenDesktop) Redirects client-connected TWAIN imaging devices (like document scanners) from the client to the server, regardless of connection type. This allows users to control client-attached imaging devices from applications that run on the server; the redirection is transparent. Universal print driver – Provides local printer access on a variety of platforms and accelerates print jobs while using less bandwidth and memory. Users can access advanced printer functions like stapling and trays. USB support – Lets users connect USB devices and use them with their hosted virtual applications and desktops.
  32. Within the Citrix Ready program for thin clients, the “HDX Ready” designation is reserved for thin clients capable of delivering a high definition user experience for the knowledge worker. This designation confirms that the device has sufficient processing power to support HDX features which can leverage user device capabilities to offload the server and thereby improve scalability.
  33. This slide reflects the capabilities of the 11.2 Win32 plug-in and 11.100 Linux Receiver.
  34. Citrix continues to innovate and lead on user experience HDX is much more than a brand… Integrated technology framework Breakthrough innovations in performance and usability Any device, any network, any location, any time
  35. Desktop and application virtualization are not limited to standard business apps. With HDX technologies, you can deliver the full range of multimedia applications to your users with a high definition user experience.
  36. That’s what I wanted to cover today. Information and application forms are available on our website, or if you have any question please contact us at this email address. Thank you