A framework to think about innovative patient care

An Impact Hub Zürich Company
A framework to think
about innovative
patient care
September 29th 2022
Jürg Stuker, Partner

Pet ownership in the US during the pandemic
Source: Statista 2022. https://www.statista.com/statistics/1191395/pet-ownership-status-due-to-covid-19-in-the-us/
May to December 2020, November
2021 and February 2022; 2,052
respondents. Both pet owners and
non-pet owners were surveyed.

Is this a trend?
Mars Petcare has uncovered the huge opportunity that the
petcare category holds for retailers following the significant rise
in pet ownership during the pandemic.
Petcare is being transformed.
In the UK that growth is worth a staggering £45m at the tills.
Source: Mars. 2022. https://gbr.mars.com/news-and-stories/press-releases/pandemic-pet-population-boom-and-toy-dog-ownership-surge-unlocks

Duration
…many decades
Ubiquity
… all socio-cultural areas
Globalism
… global phenomenon
Complexity
… multilayered and multidimensional
Megatrends: like avalanches but in slow motion
Source: Zukunftsinstitut. Die Megatrends. https://www.zukunftsinstitut.de/dossier/megatrends/

Overview of megatrends
Source: Zukunftsinstitut. Die Megatrends. https://www.zukunftsinstitut.de/dossier/megatrends/
Gender shift Connectivity Safety Knowledge culture
Health Individualization New work Silver society
Globalization Mobility Neo-ecology Urbanization

Innovation develops most
likely at the intersection of
multiple megatrends

Supplement sold OTC and positioned to support the immune
system boomed at the surge of the pandemic.
Health Knowledge Neo-ecology
culture
Old view: health is the absence of sickness.
Now, health becomes a lifestyle, a new form of self-optimization
(life hacks): Change eating habits, mindfulness, sports, new
hobbies…
New view: from sick care to healthcare.
Immune-Boosting
Source: Health report 2022. Zukunftsinstitut GmbH.
https://www.zukunftsinstitut.de/artikel/gesundheitstrends-health-trend-map/

Commercial view on Immune-Boosting
Reviv offering infusion therapies
and booster shots in department stores
Sales of nutritional supplements
(in pharmacies in Germany)
Vitamin A- and D-supplements
Dietary supplements
Zinc supplements
Pure vitamin C
Vitamin C blends
Immune stimulants (combinations)
increase Q1/2020 (in %)
increase Q2/2020 (in %)
Source: IQVIA. Nahrungsergänzungsmittel aus der Apotheke 2021. https://www.iqvia.com/de-
de/locations/germany/library/infographics/nahrungserganzungsmittel-aus-der-apotheke-2021
https://revivme.com/booster-shots/

Patient-democracy / Patient
consumerization
The individual patient becomes the center of the health system and
thus of the development of all its components.
Individualization Gender shift Silver society
All stakeholders decide their health offerings with a “patient first”
mindset (outside-in not inside-out).
The development of the age pyramid accelerates this: from anti-
aging to pro-aging. Female values become more important.
Health is measured by individual life quality and not only by life
expectancy.
Source: Roche Pharma AG. Gesundheitswelt 2049
https://www.zukunftsinstitut.de/artikel/trendreport-gesundheitswelt-2049/

Not just what, but also
where and how – context

Meta study on primary healthcare in eight LMICs in Africa and Asia
Digital tools have helped lower- and middle-income
countries address major healthcare system challenges.
Source: McKinsey & Company. Unlocking digital healthcare in lower- and middle-income countries. 2021. https://www.mckinsey.com/industries/healthcare-
systems-and-services/our-insights/unlocking-digital-healthcare-in-lower-and-middle-income-countries
Governance and digital readiness across six enablers.

Preferred partner for patients with health problems and healthy people?
Source: Roland Berger. Future of health 2 / The rise of healthcare platforms. 2020.
https://www.rolandberger.com/en/Insights/Publications/Future-of-Health-The-rise-of-healthcare-platforms.html

A framework to think about
innovative patient care

Individualization versus globalization
we (global community)
me (individual)

Connectivity versus neo-ecology
me (individual)
technology
nature

Four imaginary hospitals of the future
me (individual)
technology
nature
Slow Clinic
Me Clinic Smart
Hospital
Living Clinic
Community

Me Clinic
A clinic organized around digital possibilities which is highly
focused on individual preference and bespoke medicine. Targeted
customers are digital nomads and people that consume tailor
made, just-in-time when and where they want.
Example: Geisinger Clinic
https://www.geisinger.org/

What did I want to say?
There is not one future – context is important.
Learn from other industries.
Carefully distinguish short-term trends from megatrends.
Look for intersections of megatrends.
Innovation can be a chaotic process, embrace it and learn
from your failures.

An Impact Hub Zürich Company
Thank you for
your time!
Jürg Stuker
juerg@kickstart-innovation.com
+41 79 252 67 01 An Impact Hub Zürich Company

A framework to think about innovative patient care

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