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Fundamentals of
    Business & Financial Journalism
    Week 1: Introduction & course outline

    Jeffrey Timmermans


Monday, 17 September, 12
75,000,000,000
                                     25,000
                           128,000
    56,220                                60
                                 0
                                      40,000
                  43,700
                                1,600,000,000

Monday, 17 September, 12
75,000,000,000
      US$75 billion: estimated losses                     25,000
     from the Sept. 2008 bankruptcy of
      Lehman Brothers, one of the five
       biggest U.S. investment banks            128,000
    56,220                                                     60
                                                      0
                                                           40,000
                  43,700
                                                     1,600,000,000

    Source: The Wall Street Journal, 29 Dec. 2008

Monday, 17 September, 12
75,000,000,000
                                                   25,000
                                          25,000 people lost their jobs after
                                     128,000     Lehman collapsed
    56,220                                                         60
                                           0
                                                       40,000
                  43,700
                                          1,600,000,000

    Source: Newsweek, 13 Sep. 2009

Monday, 17 September, 12
75,000,000,000
                                                                    25,000
                                              128,000
    56,220                                                                  60
                                                               0 people in Hong
                                                     Around 43,700
                                                                         40,000
                  43,700                              Kong bought “mini-bonds”
                                                         linked to Lehman
                                                           1,600,000,000

    Source: South China Morning Post, 25 Oct. 2008

Monday, 17 September, 12
75,000,000,000
                                                              25,000
                                              128,000
    56,220                                                                  60
                                                       0
                                                      Those 43,700 people purchased
                                                                  40,000
                                                     US$1.6 billion in Lehman-linked
                  43,700                                       investments


                                                     1,600,000,000

    Source: South China Morning Post, 25 Oct. 2008

Monday, 17 September, 12
75,000,000,000
                                                           25,000
                                                 128,000
    56,220US$128,000: life savings of 55-
                                               60
                                  0
            year-old Esther Ip, invested
         entirely in Lehman “mini-bonds”
                                          40,000
       43,700
                               1,600,000,000

    Source: The Wall Street Journal Asia, 17 Oct. 2008

Monday, 17 September, 12
75,000,000,000
                                              25,000
                           128,000
                           Zero: value of Lehman “mini-
                            bonds” after the investment
    56,220                        bank’s collapse         60
                                       0
                                                  40,000
                  43,700
                                     1,600,000,000

Monday, 17 September, 12
75,000,000,000
                                                                           25,000
                                                      After press coverage of deceptive
                                                128,000 sales practices at banks selling
    56,220                                            “mini-bonds” in Hong Kong, and
                                                       government pressure, the banks
                                                                                           60
                                                                       0
                                                      agree to refund 60% of investors’

                                                                              40,000
                                                      money; this was later increased to

                  43,700                                     85-96.5% in May 2011


                                                                       1,600,000,000

    Source: The Wall Street Journal Asia, 23 Jul. 2009 & 20 May 2011

Monday, 17 September, 12
75,000,000,000
                                                                                                25,000
                                              128,000
    56,220                                                                                           60
                            US$40,000: median annual salary
                                                                                0
                             of U.S. journalism school 2011
                                                                                                 40,000
                  43,700       Master’s degree graduates


                                                                           1,600,000,000

    Source: Survey by Grady College of Journalism & Mass Communication, University of Georgia

Monday, 17 September, 12
75,000,000,000
                                                                                       25,000
                                              128,000
                                            US$56,220: median 2010-11
    56,220                                 annual salary of U.S. business
                                                    journalists
                                                                                            60
                                                                                   0
                                                                                        40,000
                  43,700
                                                                           1,600,000,000

    Source: Survey by Donald W. Reynolds National Center for Business Journalism

Monday, 17 September, 12
Key themes

    ✤   In today’s global financial system, everything is interrelated

    ✤   Business journalism isn’t just about numbers & money – it’s about
        people

         ✤    But following the money will usually lead you to the news

    ✤   Business journalism is important, not least because business &
        financial events affect all of us




Monday, 17 September, 12
What is business news?

    ✤   Corporate events

    ✤   Announcements of economic data

    ✤   Government policy changes

    ✤   Financial market activity

    ✤   How all of the above affect people




Monday, 17 September, 12
Intended learning outcomes

    ✤   Understand basic structure of   ✤   Interpret and explain economic
        business news                       data

    ✤   Identify newsworthy business    ✤   Analyze and identify news in
        & financial events                   corporate disclosure

    ✤   Explain how companies           ✤   Write coherent market
        function                            commentary

    ✤   Explain corporate events        ✤   Write coherent corporate news
                                            stories
    ✤   Explain how markets function


Monday, 17 September, 12
Assessment standards


    ✤   Weekly lab assignments: 50% of final grade

    ✤   Group project: 20% of final grade

    ✤   Class discussion: 15% of final grade

    ✤   Knowledge of business news events: 15% of final grade




Monday, 17 September, 12
Assessment Tasks
                                              percentage of final grade




                                                  15%
                     Tutorial Assignments
                     Class Participation
                                            20%                     50%
                     Group Project
                     News Knowledge
                                                  15%




Monday, 17 September, 12
Required daily reading


    ✤   Course blog: jmsc.hku.hk/courses/jmsc0074

    ✤   Course notebook: www.evernote.com/pub/jeffreyt/0074

    ✤   Reuters’ top news and SCMP’s Business section

    ✤   Recommended: Bloomberg News, The Wall Street Journal or Financial
        Times or Reuters’ Counterparties




Monday, 17 September, 12
Course structure

    ✤   Lectures: Mondays 9:30-11:20am in 101 Eliot Hall

    ✤   Labs: Wednesdays 2:30-3:25pm in 102 Eliot Hall
        (Labs begin on Sept. 19)

         ✤    Attendance for both is mandatory, although some lab assignments
              will be out-of-class assignments

         ✤    You may be asked to bring your laptop to the lab session




Monday, 17 September, 12
Course Schedule
    Week              Topic
           1          Introduction to business & financial news
           2          Covering financial markets/Covering stock markets
           3          Covering foreign exchange and bond markets
           4          Covering company news & earnings announcements
           5          Analyzing profit-and-loss statements
           6          Analyzing balance sheets & cash flow statements
           7          Covering economic events
           8          Economic data and indicators
           9          Trade & global competition
          10          Covering mergers & acquisitions / Final group presentations




Monday, 17 September, 12

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Class1

  • 1. Fundamentals of Business & Financial Journalism Week 1: Introduction & course outline Jeffrey Timmermans Monday, 17 September, 12
  • 2. 75,000,000,000 25,000 128,000 56,220 60 0 40,000 43,700 1,600,000,000 Monday, 17 September, 12
  • 3. 75,000,000,000 US$75 billion: estimated losses 25,000 from the Sept. 2008 bankruptcy of Lehman Brothers, one of the five biggest U.S. investment banks 128,000 56,220 60 0 40,000 43,700 1,600,000,000 Source: The Wall Street Journal, 29 Dec. 2008 Monday, 17 September, 12
  • 4. 75,000,000,000 25,000 25,000 people lost their jobs after 128,000 Lehman collapsed 56,220 60 0 40,000 43,700 1,600,000,000 Source: Newsweek, 13 Sep. 2009 Monday, 17 September, 12
  • 5. 75,000,000,000 25,000 128,000 56,220 60 0 people in Hong Around 43,700 40,000 43,700 Kong bought “mini-bonds” linked to Lehman 1,600,000,000 Source: South China Morning Post, 25 Oct. 2008 Monday, 17 September, 12
  • 6. 75,000,000,000 25,000 128,000 56,220 60 0 Those 43,700 people purchased 40,000 US$1.6 billion in Lehman-linked 43,700 investments 1,600,000,000 Source: South China Morning Post, 25 Oct. 2008 Monday, 17 September, 12
  • 7. 75,000,000,000 25,000 128,000 56,220US$128,000: life savings of 55- 60 0 year-old Esther Ip, invested entirely in Lehman “mini-bonds” 40,000 43,700 1,600,000,000 Source: The Wall Street Journal Asia, 17 Oct. 2008 Monday, 17 September, 12
  • 8. 75,000,000,000 25,000 128,000 Zero: value of Lehman “mini- bonds” after the investment 56,220 bank’s collapse 60 0 40,000 43,700 1,600,000,000 Monday, 17 September, 12
  • 9. 75,000,000,000 25,000 After press coverage of deceptive 128,000 sales practices at banks selling 56,220 “mini-bonds” in Hong Kong, and government pressure, the banks 60 0 agree to refund 60% of investors’ 40,000 money; this was later increased to 43,700 85-96.5% in May 2011 1,600,000,000 Source: The Wall Street Journal Asia, 23 Jul. 2009 & 20 May 2011 Monday, 17 September, 12
  • 10. 75,000,000,000 25,000 128,000 56,220 60 US$40,000: median annual salary 0 of U.S. journalism school 2011 40,000 43,700 Master’s degree graduates 1,600,000,000 Source: Survey by Grady College of Journalism & Mass Communication, University of Georgia Monday, 17 September, 12
  • 11. 75,000,000,000 25,000 128,000 US$56,220: median 2010-11 56,220 annual salary of U.S. business journalists 60 0 40,000 43,700 1,600,000,000 Source: Survey by Donald W. Reynolds National Center for Business Journalism Monday, 17 September, 12
  • 12. Key themes ✤ In today’s global financial system, everything is interrelated ✤ Business journalism isn’t just about numbers & money – it’s about people ✤ But following the money will usually lead you to the news ✤ Business journalism is important, not least because business & financial events affect all of us Monday, 17 September, 12
  • 13. What is business news? ✤ Corporate events ✤ Announcements of economic data ✤ Government policy changes ✤ Financial market activity ✤ How all of the above affect people Monday, 17 September, 12
  • 14. Intended learning outcomes ✤ Understand basic structure of ✤ Interpret and explain economic business news data ✤ Identify newsworthy business ✤ Analyze and identify news in & financial events corporate disclosure ✤ Explain how companies ✤ Write coherent market function commentary ✤ Explain corporate events ✤ Write coherent corporate news stories ✤ Explain how markets function Monday, 17 September, 12
  • 15. Assessment standards ✤ Weekly lab assignments: 50% of final grade ✤ Group project: 20% of final grade ✤ Class discussion: 15% of final grade ✤ Knowledge of business news events: 15% of final grade Monday, 17 September, 12
  • 16. Assessment Tasks percentage of final grade 15% Tutorial Assignments Class Participation 20% 50% Group Project News Knowledge 15% Monday, 17 September, 12
  • 17. Required daily reading ✤ Course blog: jmsc.hku.hk/courses/jmsc0074 ✤ Course notebook: www.evernote.com/pub/jeffreyt/0074 ✤ Reuters’ top news and SCMP’s Business section ✤ Recommended: Bloomberg News, The Wall Street Journal or Financial Times or Reuters’ Counterparties Monday, 17 September, 12
  • 18. Course structure ✤ Lectures: Mondays 9:30-11:20am in 101 Eliot Hall ✤ Labs: Wednesdays 2:30-3:25pm in 102 Eliot Hall (Labs begin on Sept. 19) ✤ Attendance for both is mandatory, although some lab assignments will be out-of-class assignments ✤ You may be asked to bring your laptop to the lab session Monday, 17 September, 12
  • 19. Course Schedule Week Topic 1 Introduction to business & financial news 2 Covering financial markets/Covering stock markets 3 Covering foreign exchange and bond markets 4 Covering company news & earnings announcements 5 Analyzing profit-and-loss statements 6 Analyzing balance sheets & cash flow statements 7 Covering economic events 8 Economic data and indicators 9 Trade & global competition 10 Covering mergers & acquisitions / Final group presentations Monday, 17 September, 12