SMX Social Media eBay

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jtkoene

Technologie Business

Viral marketing
with

Jordan Koene – Head of Global Content
SMX Social Media Marketing 2011

Building on Initial Success…

• Within 3 months: ½ million unique visitors
• Find outlets to share your story
• Build blogs to support reach
eBay Motors Blog
eBay Collectables Blog
eBay Ink Blog
eBay-Stories

Going Global…

• Not simple
• Understand your audience
• Use Global Partners

Hitting the Home Runs…

• Use Popular Trends
• Partner before creating
• Build relationships
• Don’t be selfish
• Share data with a bigger view in mind…

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SMX Social Media eBay

1. Viral marketing with Jordan Koene – Head of Global Content SMX Social Media Marketing 2011

3. Started as an Experiment…

6. Building on Initial Success… • Within 3 months: ½ million unique visitors • Find outlets to share your story • Build blogs to support reach eBay Motors Blog eBay Collectables Blog eBay Ink Blog eBay-Stories

8. Motors Data + Targeted Story

9. Creating a Support System… • Support from other teams PR Social & Marketing Charity – Good Cause • Seasonal and Holiday Events • High Profile Sites • Mega Reach Win Big or Nothing at all…

10. Seasonal Events = Timing

11. Good Causes Make Great Stories

12. Going Global… • Not simple • Understand your audience • Use Global Partners

13. Mobile Data & UK Government?

14.

15. Hitting the Home Runs… • Use Popular Trends • Partner before creating • Build relationships • Don’t be selfish • Share data with a bigger view in mind…

16. Video Game Blog + eBay Stats

17.

18. Everyone Loves Gold

19. Thank you!

Notes de l'éditeur

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