Real Estate Agent 3 Hr CE Class on How to Market listings to close on the first touch and generate buyer interest.

1. PERFORMANCE SCHOOL OF
REAL ESTATE
Your Name Here,
Instructor
5072 E. Mazatzal Dr. Cave Creek, AZ 85331
949-421-6914
School Number 4919

2. THE VALUE OF
BEING SEEN
Brought to you by
Christian Amstadter, Instructor

3. Disclaimer
There are several systems that are used to create
this internet marketing. This course is to teach
you techniques for creating a dynamic Internet
presence. I am not endorsing these systems, they
are simply the ones I use and have had
exceptional results with. If you would like to set
this up in your business, see me at the end of
class and we can schedule a time.

4. Systems I use
 Epropertysites (Free with Sponsorship)
 Single Listing Web Sites
 A single listing web site is a complete web site dedicated to showcasing one single property, or a
single property listing. Our online user friendly software allows you to easily create an exclusive
customized Website designed to help you harness the power of Internet marketing. We provide all
the tools and multiple layouts needed to describe the property in detail, add photos, create
slideshows, add related documents, map the property etc.
 Activerain (Free Account or Pay Account)
 Free Account: Allows you to network with the largest online gathering of Real Estate industry professionals
in the world.
 Pay Account: When you’re ready you can upgrade to a Rainmaker account and expose you, and your
marketing efforts to over 2 million consumer visits per month. If I told you that you could put your listings
on the First Page of Google along with branding you and your business for 59.00 per month, would be
worth it?

5. Systems I use
Other than the cost of membership for
Activerain, this system is completely FREE
and can change the entire scope of your
business platform.
We do not charge anything to help you set
this up and get it going in your business. We
will help you set up your profile and optimize
it for the Search Engines as well.

6. What Will Be Covered
 Developing a website for each listing
 Submitting to various search engines
 Facebook Marketing Campaign
 Craig’s List marketing campaign
 Writing a Blog using your Listings
 How each listing becomes 5 Websites
 First Page Of GOOGLE Advertising Campaign
 Auto Syndication to YouTube

7. HOME BUYER STATISTICS
 Number of weeks searched: 12
 Number of homes seen: 12
 First-Time vs. Repeat Buyers:
 First-time buyers: 47%
 Repeat buyers: 53%
 Median age of first-time buyers: 30
 Median age of repeat buyers: 48
 Buyers who definitely would use same agent
again: 81%
Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers

8. Information sources used in home
search
 Real estate agent: 85%


90% Used
Yard sign: 59%
Open house: 46%

 The Internet
Newspaper ad: 40%
Home book or magazine: 26%
Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers

9. How Many Active Listings?
1 to 5
6 to 10
10 to 15
16+

10. 10 Listings in 90 Days Become:
FOR A TOTAL OF 64
 10 New Websites
 10 New Blogs
Searchable Websites
 10 New Hyper Local Blogs
 10 New Outside Blogs
 24 New Craig’s List Ads

14. Monthly Volume of Hits for Real
Estate

15. Actions taken as result of Internet
home search
 Drove by/viewed a home: 77%
 Walked through a home viewed online: 61%
 Found agent used to search/buy home: 28%
 84% of REALTORS® use social media to
some extent.
Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers

16. Creating a Single Property Website
 Every Listing Needs A Website
 Every Website Becomes Searchable
 Being Searchable equals “Being Seen”
 “Being Seen” creates more business
 Business equals more income
 More income = Better quality of life

17. Home Page

18. Add New Property

19. Property Details

20. Website Domain

21. Add Photos

22. Click the Edit Button

23. Description and Features Tab

24. Add Your Features
 9 Features Minimum
 Key Words for particular home

25. Select the Area For Craig’s List

26. Misc/Notes

35. Total Hits For Auto Feed Sites
$$,$$$,$$$
12,785,536

36. Maximizing Your Website

37. Property Percent Page

38. After Maximizing Your Site

39. Activate Your Website

40. Thank You For Your Order

41. Live Website
http://9694oakpassroad1.greatluxuryestate.com

42. Call Capture Technology
Text 158872 to 79564
The Property ID Number for this property is 158872
The Phone Number (short code) you text to is 79564

43. Above And Beyond

44. Social Networking
 Facebook
 Linkedin
 Twitter
 MySpace

45. MLS Compliant Virtual Tour

46. Craig’s List Posting

47. Actual Craig’s List Ad

48. Why use Facebook

49. Facebook Marketing
 Viral Marketing and How it works
 Viral marketing
 From Wikipedia, the free encyclopedia
The buzzwords viral marketing and viral advertising refer to marketing
techniques that use pre-existing social networks to produce increases in brand
awareness or to achieve other marketing objectives (such as product sales)
through self-replicating viral processes, analogous to the spread of
pathological and computer viruses. It can be word-of-mouth delivered or
enhanced by the network effects of the Internet.

50. Facebook Marketing
• Login to Facebook
• Go to Profile
• Click on “add link”
• Type epropertysites

51. Facebook Marketing

52. Facebook Marketing

53. Facebook Marketing

54. Facebook Marketing

55. Facebook Marketing

56. Facebook Marketing

57. Methods of Viral Marketing
 TOP 3
1. Internet Search Engines & Blogs
2. Target Marketing Web Services
3. Social Media Interconnectivity

58. Auto Feed to YouTube
 YouTube is the number 3 Website and
owned by Google.
 All you need to do is input your YouTube
login information and epropertysites does
the rest.

64. http://www.youtube.com/watch?v=TxyJyz1ORF8

65. Rain Maker

66. Why use Activerain as a Rainmaker?
 Blogging Platform for anything and everything
relating to Real Estate.
 Simple Blogging Platform
 Constant education brought by industry leaders
sharing secrets and marketing ideas.
 Blogging your listing that WILL end up on the
FIRST PAGE OF GOOGLE!
 Google hits UNIQUE 146,000,000 HITS!!

67. Why use Activerain as a
Rainmaker?
 Activerain has over 190,000 Members
 Activerain has been around since 2006, so is here to
stay
 Activerain has almost 2 million web pages and counting
 Activerain adds over 300 new pages PER DAY
 Activerain adds about 200 new members per day
 Activerain gets over 2 million hits per month
 80% of those hits are from consumers
 80% of those hits are direct from search engine

71. How do YOU want to be found
 System for a Successful Profile
 About You – Write in 3rd Person
 Write about what you have accomplished
business wise
 Write about WHAT you want to be known as –
for example: You want to focus on First Time
Home Buyers – then make sure your profile
shows your expertise in dealing with them.
 Testimonials

72. My Profile
http://activerain.com/camstadter

73. Effective Real Estate Profile
Christine Donovan– Previous Student
http://activerain.com/cldonovan

74. Each Blog Becomes
 A new web page in activerain
 A new URL that will be searchable
 A new back link to your profile
 A new back link to your website
 Indexed in Google with better ranking due
to the activerain site
 Your online identity!!!

75. Writing a Blog For Listing Exposure

76. HTML Code (Hyper Text Markup Language)

77. ePropertySites - Properties Tab - Tools

78. Website Links, Sharing and HTML

79. Activerain HTML Code

82. What You See Is What You Get

85. Long Tail Keywords
Long tail keywords are those three and four keyword
phrases which are very, very specific to whatever you are
selling. Whenever a buyer uses a highly specific search
phrase, they are near the end of the 12 week cycle.
In virtually every case, such very specific searches are far
more likely to convert to escrows than general generic
searches like California Real Estate that tend to be geared
more toward the type of research that consumers typically
do in the first couple weeks.
Examples:
Approved Short Sale in Irvine, CA
Foreclosure deals in Newport Beach, CA 92660
4 Bedroom Homes in Mission Viejo under $300,000

89. Tracking Results For Your Clients

92. FSBO Methods Used to Market Home:
 Listing on Internet/FSBO website: 51%
 Yard sign . . . 44%
 Friends/neighbors . . . 33%
 Newspaper ad . . . 22%
 Open house . . . 15%
Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers

93. Most Difficult Tasks for FSBO
Sellers:
 Selling within the planned length of time:
9%
 Getting the right price: 15%
 Preparing/fixing up home for sale: 18%
 Understanding and performing paperwork:
15%
 Having enough time to devote to all
aspects of the sale: 5%
Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers

94. ACTION MARKETING PLAN
Step 1: Identify the FSBO's -Search Craig's List each day and in the Criteria
select FSBO only.
Step 2: Build a Single Property Website for the properties you would like to list
using the information from the Internet.
Step 3: Write a Blog about the Property using the HTML code from the Single
Property Website.
CALL THE SELLER
"Hi Mr. Smith I am calling regarding your property for sale at 123 Main Street. I
am a Real Estate agent with XYZ Realty, and no I do not want to list your
home (ha ha). I simply would like to partner with you in marketing your
home directly to buyers that are looking in your area. Mr. Smith if I brought
you a buyer would you pay me a commission for that if I handle all the
paperwork, open escrow and get them Approved with my lender? In the
event that you would like to list your property then I can help you with that as
well, and we can discuss at that time the additional exposure. First let me
explain my marketing program:
I am going to build a Website exclusive to your property that will auto feed to all
the major search engines, such as Zillow and Yahoo. I will also give you
access to the back end of the website so you can track Hits, add photos,
check stats etc.

96. Where to Begin
 www.roboform.com this program is perfect
for the tedious process of signing up for all
the asset manager portals on the internet.
 Buy a list of Asset Managers with Links,
this is the best one I found -
http://listbankrepos.com/reo-asset-
managers-list.aspx

97. Here are a few
 ADVANCED COLLATERAL SOLUTIONS www.acslinks.com 877-227-1600
 CLEAR CAPITAL www.clearcapital.com 530-550-2500
 INTEGRATED ASSET SERVICES (IAS REO) www.iasreo.com 303-770-1976
 MD WEBB & ASSOCIATES www.mdwebbinc.com 949-474-0599
 REO.COM www.reo.com
 TITANIUM SOLUTIONS www.titaniuminc.com 800-500-1733
 CALIFORNIA REO MANAGEMENT www.calreo.com
 BPO DIRECT (FREDDIE MAC) www.bpodirect.com 800-972-7444
 EVALUATION SOLUTIONS www.evalonline.com 904-425-1300
 Clear Capital: www.clearcapital.com
 First American: www.farvv.com
 Ocwen: www.realtrans.com

98. Now What?
Instead of calling and asking for bpo's or listings - Send a SHORT email (the shorter the
better).
The worst thing you can do is blindside an asset manager with a phone call asking for
listings.
The majority of AM's do not pick up their phones for that reason alone and if you leave a
message it is surely to be erased.
Back to the emails - You NEED to read this:
Send them early Monday morning just before the AM has arrived to work. The email will
not get buried below the hundreds of other emails in the inbox - It will stand alone at
the top and if it is the first email the AM reads that day you will may have caught
them before they read the email about the copper being stolen out of another house
and now their day is ruined.
If you are going to buy a list of contacts (I really do not like this trend) be sure to get
email addresses - The phone numbers are worthless.

99. Recap - “The Process”
 You earn a Listing Opportunity
 Go out take a couple pictures of the exterior of the property prior to the appointment
 Build a website (automatically builds listing presentation too)
 Use your MyListingPresentation eBook to give an amazing listing presentation
 Knock out the competition
 Get the Listing – Now What!
 Now take high definition pictures of the exterior and interior
 Order a Custom text-code sign rider personalized for that listing
 Post to all your Social Networks
 Write a Blog using the Top 5 Home Search Key Words
 Subdivision, City, Zip, High School and Elementary School
 Email before and after Screen Shots of the Google search to showcase the listing.
 Post to Craig’s List twice a week at a minimum
 Email every Tuesday and Every Friday the HITS from the website and your blog

100. The Value Of YOU Being Seen
This system will significantly enhance your visibility
on the Internet, increasing your pipeline and adding
more credibility to you and your business. If you
would like to implement this into YOUR business,
and work with our team to set it up please leave me
your card. One of my team members will call you
for a one on one implementation meeting.

101. First Meeting Implementation
 Set up your profile in ePropertySites.
 Train you one on one in ePropertysites so you can navigate the
system effectively.
 Train you on how to build the websites for your listings so you
become efficient.
 Set up your Activerain Profile, Optimizing your Biographical for
better search engine placement in your farm area.
 Blog your listings so each one is on the first page of Google by
the time the meeting is over.
 Partnership expectations: setting the pace of how our team works
and how we will work synergistically together.

102. Contact Information
Christian Amstadter, CMPS
EMAIL: camstadter@amerifirst.us
PHONE: 949-842-1647
WEBSITE: www.ApprovingCali.com