shopping website

2. Cheeked: New shopping experince
Avatar with changeable
and selectable Filter items
A wish-list/closet that keeps
track of items likes and will
update when items go on sale
The ability to rate each item,
with each rating the filter
becomes more tailored
to the user. Making it so one
never has to leave the page
to continue shopping.

3. The Team
GM at Commercial Casting (manufacturing)
with 50+ employees
Russell Hartman
Co-Founder
Television Producer on a variety of
reality television programs
Juan Carlos Lugo
Co-Founder

4. Market: $26 Billion in online clothes
sales
Quarter Online sales Online
clothing sales
Q1 2010 33.9B 4.4B
Q2 2010 32.9B 4.2B
Q3 2010 32.1B 4.1B
Q4 2010 43.4B 5.6B
Q1 2011 38B 4.9B
Q2 2011 37.5B 4.8B
Q3 2011 36.3B 4.7B
With Online sales increasing and a Clothing industry increasing with population
growth, the market it is a market with fierce competition, but Prime for growth.

5. Competitors: Current online retailers
 Amazon, Buy, Ebay  Potential Entrants
 None have consumer  Continual entry of small
profile pages retailers
 Current product  The availability of the 15
suggestions consist of minute website allows
what others have bought for continual entry of
after viewing. store front websites.
 Their Advantages  Our break in Ability
 Large following existing  Visual filters.
 Optimized process  Allowing the same 15
control minute enter into
business

6. Value to Consumer
Cheeked amazon Ebay 15 Minute Web
store
Filtering Already set to Designers, Visual Filtering, Only one
gender, doesn't price and no catalog, designer,
filter designers gender search heavy articles and
only styles limited styles
Price Market Typically under Biding, name Market
market their price
Benefits Saves time Saves money Saves money, Direct from
Makes Very quick and Designer
shopping easy return
personal. policy,

7. Value to Vendors
15 minute
Cheeked Amazon Ebay
site
Cost Free to small .99 per sale $16-300, plus Monthly fees,
designers, plus other small fee per budget needed
Pricing seller fees, or product, of marketing
unavailable for 39.99 a month premium item
larger seller at plus other, Pay display on
this time. for page when
advertisements searched
Benefits Specific Ease of use, Large More loyal
marketing to Huge exposure exposure, users.
specific users. Supply and
demand
profitably

8. User Acquisition
 Word of Mouth  Use of small  Fashion
& Viral, Blogs, designer sites designer
Twitter and as promoters schools and
Facebook network
pages. advertisements
 Direct Email  PR  SEO and
 Buzz organic search
marketing Markups

9. Business Model
Consumer/ User created pages Transactions of sales.
vendor give custom Commission taken.
Acquisition suggestions
Paid vendor Higher tendency for Transactions processed
pages for larger purchases and funds collected and
Designers. Personal Page disbursed to vendors.
creates a home
base for preferred
return of users.
Additional future models: Expansion to alternate industries Computers, cars, events,
activities, possible profile advertisements