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Does Connected TV democratise content?
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Does Connected TV democratise content?
1.
www.informatm.com
©Confidential 1 Make better business decisions
2.
Does connected TV
democratise content? Giles Cottle Principal Analyst Informa Telecoms & Media IBC, 10th September 2011
3.
www.informatm.com
©Confidential 3 Even the TV industry thinks that disintermediation of broadcasters and operators will occur within 5 years
4.
www.informatm.com
©Confidential 4 The unstoppable rise of the TV manufacturers? Biggest connected TV winners: TV manufacturers Biggest losers: operators
5.
www.informatm.com
©Confidential 5 3 reasons TV manufacturers may not rule the content ecosystem HTML5 on the TV will weaken the hold that the device manufacturers have on the screen
6.
www.informatm.com
©Confidential 6 So what happens next? 5 predictions/key points
7.
8.
Consumer brand
9.
Marketing capabilities
10.
EPG positioning
11.
Ad sales capabilities
12.
Billing/payments
13.
Multiscreen capabilities
14.
UI expertise
15.
Content curationwww.informatm.com
©Confidential 7
16.
www.informatm.com
©Confidential 8 #2: Broadcasters will become primarily promoters, not schedulers
17.
www.informatm.com
©Confidential 9 #3 The “disintermediated” will use connected devices too DirecTV – NFL Sunday Ticket via PS3; Multiroom with Samsung (powered by RVU)
18.
www.informatm.com
©Confidential 10 #4: The rise of “smart lean-back viewing” Smart recs. Less effort More effort
19.
www.informatm.com
©Confidential 11 #5: The big screen will get dumb(er)
20.
Thank you Giles
Cottle Principal Analyst Informa Telecoms & Media giles.cottle@informa.com @gilescottle
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