Technology Entrepreneurship Venture Lab 2012

2. Commercial Idea
There is a famous rockstar looking for the celebration of his
marriage and a representative of a luxury event firm is
showing him the different plans; a party in a castle or in an
exclusive island, an elegant coctel in a 5 star hotel, etc… but
the rockstar do not feel happy with these options, he is
looking for a unique experience, something diferent! Money
no matter!
So, here comes another representant of the firm with a secret
shining folder that contains our exclusive iceHotel
proposal, and the rockstar looks very interested in this
proposal, we will start showing him the different experiences
we offer in the iceHotel and then the rockstar just say
absolutly yes to the offer! Each proposal is unique and
unrepeteable, because when the guest is gone the hotel
simple melt down.

4. Value Propositions
 Our Hotel include a variety of unique activities that
complete the new experience of our guests, such as:
 iceBar
 iceRestaurant
 iceHoneyMoon
 iceWedding
 And more…
 Also our hotel promote local development hiring
people from the area and training them specially for
the treatment of our guests

5. Customer Relationship
 The celebrity is talking with a representant of a luxury
firm, and showing him the different plans for the
marriage … but the celebrity is not happy with this
offers, he wants something different, unique! Then the
representant look for a secret folder where is the
exclusive offer of our hotel only for those who can pay
it!
 You won’t find our service in other events or luxury
fairs, it is too exclusive!

6. Key Partners
 The ice hotel is an ambitious project that has the alliance of
companies worldwide that have great experience in their
field of action (Energy company, Photovoltaic/ power
storage, Oil and Gas , local government, partnership with
luxury hotel chains).
 Some of these companies have worked on projects related
to ice hotels for example THE ICEHOTEL
http://www.icehotel.com/.

7. Key Partners
The companies are:
1. Philips is a world leader in lighting and
consumer lifestyle products. http://www.philips.se
2. Saudi Arabian Oil Company, is the national
oil company of Saudi Arabia. Saudi Aramco has both the
largest proven crude oil reserves and largest daily oil
production. Headquartered in Dhahran, Saudi Aramco
operates the world's largest single hydrocarbon
network, the Master Gas System.
http://www.saudiaramco.com
3. Nordic hotels concist of two hotels in the
centre of Stockholm. http://www.nordichotels.se

8. Key Partners
 Thoms & Nilsson The company Thoms &
Nilsson from Gothenburg consists of the industrial
designer Jens Thoms Ivarsson and Mats Nilsson, a stone
sculptor in the fourth generation. Thoms & Nilsson has
since 2003 designed and sculpted ice projects for
ICEHOTEL. http://www.thomsnilsson.com/
 Polaris The choice of snowmobiles is
paramount for the safety and comfort of our guests. We are
very happy with Polaris Four Stroke which is also kind to
our beautiful environment.
http://www.polarisindustries.com

9. Key Activities
 Enjoy a romantic week with your loved one. And what
better place than in the ice hotel in Dubai, this hotel
allows you to live the experience of sleeping on ice and
lost in an extraordinary winter in the desert.

10. Key Activities
Activitie Description Image
Ice Bar Surprise your senses!
Visit an ICEBAR where
ice sculptures nearly
come to life in the
magic blue light of the
bar.
ICEBAR will offer
visitors a unique
chance to experience
high quality design
and enjoy a drink “in
the rocks”

11. Key Activities
Activitie Description Image
Honey moon Enjoy one of the most
romantic moments of
your life And what
better than the ice
hotel in the desert,
take the opportunity to
live where the
experience of sleeping
on the ice and lost in
an extraordinary
winter in the desert.

12. Key Activities
Activitie Description Image
Wedding Church Ice The ceremony and the
unique experience of
the place, the ice, the
snow and the almost
unreal environment
leave no-one
untouched. And
perhaps the shared
memories and
experiences are
stronger for the very
reason that the church
is impermanent.

13. Key Activitie
Activitie Description Image
Dinner Delight your palate
with the best
international food in a
restaurant to let him
surprised. Almost
everything at the
restaurant is sculpted
out of ice. Diners will
sit on ice benches or
chairs, eat at ice tables,
out of ice plates, drink
from ice glasses served
from a bar made ​of ice.

14. Cost Structure
Energy furnishment Building
equipments
staff recruitment and training

15. Revenue Streams
 Guests pay per stay